Tony the Tiger® brought the fun to
millions of fans and gave back to the local El
Paso community for an unforgettable gameday
experience
BATTLE
CREEK, Mich., Jan. 1, 2025
/PRNewswire/ -- The one and only tiger, with the one and only taste
behind the iconic cereal Kellogg's Frosted Flakes, danced his way
through the Tony the Tiger Sun Bowl in El
Paso, Texas on December 31,
2024 for a fifth consecutive year. A link to photos can be
found here.
The beloved 88-year-old bowl game delivered an action-packed
matchup between Louisville and Washington – with the ultimate win going to
Louisville - while Kellogg's Frosted Flakes brought the joy of the
brand and the fun of Tony to millions of fans for a roaring gameday
experience.
This year, Tony the Tiger, who has always been the ultimate
mascot to encourage confidence and optimism, continued his legacy
to bring big fun, and even more gr-r-reatness to his namesake game.
Tony joined fans in the stadium to dance along to a new rendition
of the nostalgic 90's song, "Hey Tony," and even debuted a new
dance move of his own. With this updated version of "Hey Tony" used
as the backbeat to the in-stadium dance along, Tony used his
lovable personality to encourage fans to get up and dance in the
"Sun City."
"Tony has been the ultimate mascot to inspire confidence and
gr-r-reatness for generations," said Laura
Newman, Vice President of Brand Marketing at WK Kellogg Co.
"When we were thinking about ways to add to the excitement this
year, we naturally turned to our roots – and a fan favorite from
the early 90's – and brought fans in on the fun for a truly
nostalgic gameday experience."
In addition to the fun throughout the Tony the Tiger Sun Bowl,
Kellogg's Frosted Flakes Mission Tiger initiative teamed up with
DonorsChoose to make a game-changing donation to Riverside Middle
School by providing resources for vital sports programs, so that
all kids have an opportunity to play. As of this year, Mission
Tiger has donated over $4 million to
participating schools in all 50 states.
The 26th Annual Tony the Tiger Sun Bowl Fan Fiesta, presented by
El Paso Live, kicked off the festivities the night before the game
with local bands, university pep rallies and a thrilling battle of
the bands. On gameday, fans also enjoyed the Tony the Tiger Sun
Bowl Pre-Game Fan Party at Glory Field starting at 8:30 a.m. (MT) that featured music, games,
giveaways and a special appearance by Tony the Tiger himself as
fans get hyped to cheer on their favorite teams.
Want to check out all the fun? Follow @kelloggsfrostedflakes on
TikTok, Instagram and Facebook for the latest (and gr-r-reatest)
updates.
About WK Kellogg Co®
At WK Kellogg Co, we bring our
best to everyone, every day through our trusted foods and brands.
Our journey began in 1894, when our founder W.K. Kellogg reimagined
the future of food with the creation of Corn Flakes, changing
breakfast forever. Our iconic brand portfolio includes
Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®,
Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear
Naked®. With a presence in the majority of households across
North America, our brands play a
key role in enhancing the lives of millions of consumers every day,
promoting a strong sense of physical, emotional and societal
wellbeing. Our beloved brand characters, including Tony the Tiger®
and Toucan Sam®, represent our deep connections with the consumers
and communities we serve. Through our sustainable business
strategy –Feeding Happiness™ – we aim to
build healthier and happier futures for families, kids and
communities. We are making a positive impact, while creating foods
that bring joy and nourishment to consumers. For more information
about WK Kellogg Co and Feeding Happiness, visit
www.wkkellogg.com.
About Kellogg's Frosted Flakes® Mission Tiger™
Mission
Tiger™ launched in August 2019 with a
$1 million commitment to
DonorsChoose, a nonprofit organization dedicated to supporting
public school educators nationwide. For every Kellogg's Frosted
Flakes® box purchased, a $3 donation*
is sparked by uploading a receipt via MissionTiger.com. Thanks to
fans coast to coast, students at middle schools nationwide have
better access to play sports and Mission Tiger™ has created over 2
million kids' sports and play experiences (and counting!). If a
favorite athletic program has been cut or a local team needs new
uniforms, visit MissionTiger.com today to see requests from middle
schools seeking funds and join our team. Mission Tiger™ middle
school sports projects are fulfilled by Tony's partner,
DonorsChoose. DonorsChoose.org is the biggest crowd-funding
platform for school needs in the US. With this donation, money goes
directly to middle school sports programs for the specific and
approved needs teachers and coaches have identified. Check out
DonorsChoose.org/MissionTiger.
About DonorsChoose
DonorsChoose is the leading
way to give to public schools. Since 2000, 5.9 million people and
partners have contributed $1.5
billion to support over 2 million teacher requests for
classroom resources and experiences. As the most trusted
crowdfunding platform for teachers, donors, and district
administrators alike, DonorsChoose vets each request,
ships the funded resources directly to the classroom, and provides
thank-you's and reporting to donors and school leaders. Charity
Navigator and GuideStar have awarded
DonorsChoose, a 501(c)3 nonprofit, their highest ratings for
transparency and accountability. For more information, visit
donorschoose.org.
About Sun Bowl Association
The Sun Bowl Association is a volunteer based nonprofit 501(c)(3)
organization. The Sun Bowl Association, with the help of over 700
volunteers, promotes and serves the El Paso community and features
a year-round schedule of events, culminating with the Annual Tony
the Tiger® Sun Bowl football game.
The Sun Bowl Association was founded in 1935 with a threefold
purpose: 1) to present a football attraction of national
importance, 2) to promote El Paso
and the Southwest and 3) to generate tourist income for the area.
On Oct. 18, 1934, at a meeting of the
El Paso Kiwanis Club, Dr. Brice
Schuller suggested that the club sponsor a football game on
New Year's Day, matching an El Paso High School All-Star Team
against a worthy opponent. The motion was passed unanimously. It
was decided to ask for public suggestions as to the name of this
annual game, and the name "Sun Bowl"
was submitted by Dr. C.M. Hendricks, who became the first president of
the Sun Bowl Association.
Media Contact:
Kathryn Peevey
kathryn.peevey@mslgroup.com
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SOURCE WK Kellogg Co
