First-of-its-Kind App, TheStreet Powered by Tornado, Launches One-Stop Investing Experience
July 12 2023 - 9:00AM
Business Wire
Sleek Trading Platform Brings Curated Stock
Market News, Data, and Expert Analysis – Plus a Community of
Like-Minded Investors – All To One Place
Today, TheStreet and Tornado announced a groundbreaking solution
and the first-of-its-kind app, TheStreet powered by Tornado.
Available free on iOS and Android this innovative app combines
TheStreet’s breaking news, trading, and investing ideas with
Tornado’s world-class technology, data, and vibrant investing
community.
TheStreet powered by Tornado provides users of all levels a
one-stop investing experience with personalized financial education
and a comprehensive set of tools, including:
- Q&A with Wall Street veterans for feedback on investments
and actionable insights.
- Push notifications for breaking news and trade alerts, tailored
to your interests.
- Access to in-depth data from S&P Capital IQ to search stock
fundamentals, valuations, comps, and more through custom
filters.
- An engaged investing community where users can share knowledge,
ask questions, and discover trending discussions.
- One-click portfolio optimization keeps your portfolio
diversified using technology trusted by professional
investors.
“The integration of up-to-the-minute market information with
stock trading and wealth-building ideas makes this app an
indispensable tool,” said Sara Silverstein, Editor in Chief of
TheStreet. “Investors of all levels and styles can discover ideas,
research stocks, and make smarter investing decisions with
TheStreet powered by Tornado.”
“At Tornado we believe every investor has unlimited potential,”
said Bernard George, CEO and co-founder of Tornado. “We’re proud to
launch a solution that represents a seismic shift in how investors
access financial content and make investment decisions.”
Backed by serial entrepreneur Marc Lore and baseball legend Alex
Rodriguez’s VCP Ventures, Tornado was founded in 2015. The company
has already established a significant user base, which, much like
TheStreet's digital audience, includes a higher proportion of
first-time and historically underserved investors than ever
before.
To engage with a new audience, TheStreet revamped its social,
product, and editorial strategies in 2022 to broaden its reach.
Last year it debuted a new studio on the floor of the NYSE and
named J.D. Durkin, former chief White House correspondent and
Capitol Hill reporter for Cheddar News, as an on-air host for
coverage resulting in a 61% increase in year-over-year quarterly
social video views at the end of 2022.
As for The Arena Group's finance vertical, TheStreet Finance
Media Group, it now holds the ninth position in Comscore's
Business/Finance News May 2023 category. The finance vertical has
experienced a remarkable 27% year-over-year growth in its audience,
reaching 106 million total pageviews on Apple News during the first
quarter of this year.
To celebrate the app launch, new users will enjoy two exclusive
perks: a seamless, no-fee account transfer of their portfolio and
the opportunity to receive up to $1,000 to invest when depositing
new funds or transferring their account from another brokerage.
Whether a novice investor or a professional trader, you can
experience investing like never before with TheStreet powered by
Tornado for iOS and Android.
Source: Comscore Media Metrix Multi-Platform, Business/Finance
News Category, May 2023, U.S. Desktop 2+ and Mobile 13+/18+
About TheStreet TheStreet is a leading financial news and
information company dedicated to helping individuals, investors,
and institutions make better financial decisions. We provide
comprehensive news, analysis, commentary, and educational resources
across various platforms, including our website, mobile
applications, newsletters, video channels, and events. Our team of
experienced journalists, analysts, and contributors delivers timely
and insightful content covering markets, stocks, personal finance,
investing strategies, and more. With a commitment to journalistic
integrity and objective reporting, we strive to empower our
audience with the knowledge and tools they need to navigate the
complex world of finance. Visit us at www.thestreet.com or follow
us on Facebook, Twitter, Instagram, or TikTok.
About The Arena Group The Arena Group (NYSE American:
AREN) is an innovative technology platform and media company with a
proven cutting-edge playbook that transforms media brands. Our
unified technology platform empowers creators and publishers with
tools to publish and monetize their content, while also leveraging
quality journalism of anchor brands like Sports Illustrated,
TheStreet, Parade, Men’s Journal, and HubPages to build their
businesses. The company aggregates content across a diverse
portfolio of over 265 brands, reaching over 100 million users
monthly. Visit us at thearenagroup.net and discover how we are
revolutionizing the world of digital media.
About Tornado Tornado is an embedded finance platform
that provides modern, content-driven, education-first investing
experiences via mobile and web apps. Backed by serial entrepreneur
Marc Lore and baseball legend Alex Rodriguez’s VCP Ventures,
Tornado delivers end-to-end brokerage, financial wellness, and
personalized engagement solutions and can serve a wide range of
partners, saving years of work and millions of dollars. Visit
www.tornado.com or contact us at partnerships@tornado.com to learn
more.
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version on businesswire.com: https://www.businesswire.com/news/home/20230712668577/en/
Media Rachael Fink Manager, Public Relations The Arena
Group Rachael.Fink@thearenagroup.net
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