Eleo Hensleigh to Join ION Media Networks as Chief Marketing Officer
February 06 2008 - 9:00AM
Business Wire
ION Media Networks, Inc. (AMEX:ION) announced today that Eleo
Hensleigh has been named Chief Marketing Officer. In this position,
which will be based in New York, Ms. Hensleigh will develop, manage
and implement all marketing and branding activities across the
Company in support of its network and digital multiplatform
portfolio. �We are thrilled to have Eleo join our management team,�
said Brandon Burgess, Chairman and CEO of ION Media Networks. �She
is a highly respected and accomplished creative leader, and her
deep experience with television brands in all stages of development
will be a tremendous resource, as we grow ION Media�s television
and multimedia brand portfolio.� In her role, which reports to
Burgess, Ms. Hensleigh will lead all consumer-facing and
business-to-business branding and marketing activities
company-wide. She is also charged with leading the expansion of the
Company�s research organization, providing qualitative and
quantitative audience, consumer, sales and media planning insights
for all divisions. �It�s a most exciting time to be joining ION,
and I couldn�t be happier,� said Ms. Hensleigh. �The Company has
tremendous assets and vision, and I look forward to the challenge
of helping build an important consumer media brand in the very
competitive multiplatform marketplace.� Ms. Hensleigh comes to ION
from Disney-ABC, where, over her tenure, she oversaw the marketing
and branding functions of both the Television and Cable Groups. At
the TV Group, she served as Chief Marketing Officer & Executive
Vice President, Marketing & Brand Strategy, and was involved in
the marketing, advertising, research, media planning, synergy,
creative services and promotion divisions for the Group, which
includes the ABC Television Network (encompassing ABC Daytime, ABC
News, ABC Entertainment and ABC Affiliate Marketing), Disney
Channel Worldwide, Toon Disney, ABC Family and SOAPnet. Prior to
that, Ms. Hensleigh served as Executive Vice President, Worldwide
Brand Strategy for Disney-ABC Cable Networks Group, where she was
responsible for developing and managing the brand strategy for each
of the Company�s domestic and international cable channels, plus
the Saturday morning ABC Television Network daypart, ABC Kids. She
joined Disney Channel in 1996 as Senior Vice President, Marketing.
Previously, she was Creative Director and Senior Vice President,
Marketing and Promotions for FX Networks, and also served as Vice
President and Creative Director, on-air promotion at
Nickelodeon/Nick at Nite. Among her many credentials and
achievements, Ms. Hensleigh served as a member of the Lifetime
Entertainment Networks Television Board of Directors. She is
currently a member of the Board of Directors for Promax/BDA. In
1998, she was inducted into the American Advertising Federation
Hall of Achievement. She is a graduate of Wesleyan University.
About ION Media Networks ION Media Networks, Inc. owns and operates
the nation's largest broadcast television station group and ION
Television, reaching over 94 million U.S. television households via
its nationwide broadcast television, cable and satellite
distribution systems. ION Television currently features popular TV
series and movies from the award-winning libraries of Warner Bros.,
Sony Pictures Television and CBS Television, among others. ION
Media has also partnered with RHI Entertainment, which owns over
4,000 hours of acclaimed television content, to provide weekend
primetime programming consisting of exclusive original programming
and quality library titles. Utilizing its digital multicasting
capability, the company has launched several digital TV brands,
including qubo, a television and multimedia network for children
formed in partnership with several leading media and entertainment
companies, and ION Life, a television and multimedia network
dedicated to health and wellness for consumers and families. For
more information, visit www.ionmedia.tv.
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