IPT Iparty Corp.

Honor Presented This Month at the Fifth Annual National Party Retailing Awards DEDHAM, Mass., April 3, 2008 /PRNewswire-FirstCall/ -- iParty Corp. (AMEX:IPT), the New England region's largest party retailer with 50 stores in New England and Florida, has been chosen as "Party Store Retailer of the Year 2008" by the National Party Retailing Awards in Las Vegas. "We are honored to receive this award," stated Sal Perisano, CEO of iParty. "We believe it recognizes the efforts of our employees and their commitment to customer service, creative, innovative marketing and product selection, and making the iParty experience, whether in-store or online, fun and easy for our customers. At the same time, we feel it is equally important to give back to the many communities we serve, which we have tried to achieve through our in-store fundraising programs. To see our efforts to achieve these goals both recognized and rewarded is very satisfying." Greetings etc. Magazine launched the National Party Retailing Awards five years ago to recognize outstanding partyware retailers whose dedication, creativity and hard work help people to celebrate the special events in their lives. Each year, party stores of all sizes, including online-only businesses, are encouraged to submit entries in a variety of merchandising and marketing categories. iParty Retail Stores (http://www.funatiparty.com/) was chosen as Party Retailer of the Year for 2008 (out of stores with four or more locations). iParty is the past recipient of the Best Party Store Website 2005 and Best Store Marketing/Promotion 2006. National Party Retailing Awards chose iParty for being outstanding in the areas of party retailing including customer service, merchandising and marketing. The National Retailer of the Year Award recognizes iParty's many creative and successful merchandising programs, including Balloon Week, which transformed iParty stores into tropical paradises full of colorful fish, birds, and flowers made out of balloons, with balloon twisters entertaining customers at select stores. iParty's marketing programs have also included in-store fundraisers, including a seasonal event called HalloweenTown and another called Charity Days. These efforts enhance the shopping experience while raising much needed funds for area hospitals and non-profits. iParty also maintains http://www.funatiparty.com/ and http://www.iparty.com/, e-commerce websites featuring an online magazine "Party Talk" that includes party ideas, articles and entertaining tips. About iParty Corp Headquartered in Dedham, Massachusetts, iParty Corp. is a premier multi-channel party supply and party planning company that includes 50 iParty retail stores and http://www.iparty.com/, an online destination. From over 20,000 party supplies and costumes to an online party magazine and party related content, iParty offers consumers a sophisticated yet fun and easy-to-use resource with a definitive assortment of products to customize any party, including birthday bashes, Easter get-togethers, graduation parties, summer barbecues, and, of course, Halloween. iParty offers reliable, time-tested knowledge of party-perfect trends, and superior customer service to ensure convenient and comprehensive merchandise selections for every occasion. Please visit our sites at http://www.iparty.com/ and http://www.funatiparty.com/. About Edgell Communications Greetings etc., an Edgell Communications publication, is a bimonthly trade magazine that exclusively covers the greeting card, stationery and party goods markets. Greetings etc. has a readership of 20,000 retailers who look to the magazine for new trends, innovative merchandise and fresh ideas to differentiate their stores. Located in Randolph, New Jersey, Edgell Communications publishes two additional merchandising magazines (Selling Christmas Decorations and Selling Halloween) and six technology magazines (RIS News, Hospitality Technology, Consumer Goods Technology, Vertical Systems Reseller, Mobile Enterprise, and Apparel) and produces several national technology conferences. Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that reflect management's current views and estimates regarding, among other things, our growth strategy, and industry and market trends. You can identify these statements by the fact that they use words such as "anticipate," "believe," "estimate," "expect," "intend," "project," "plan," "outlook," and other words and terms of similar meaning. These statements involve a number of risks and uncertainties that could cause actual results to differ materially from the potential results discussed in the forward-looking statements. Among the factors that could cause actual results and outcomes to differ materially from those contained in such forward-looking statements are the following: changes in consumer confidence and consumer spending patterns, particularly those impacting the New England region; the successful implementation of our growth and marketing strategies; our ability to obtain additional financing, if required, on acceptable terms and conditions; rising commodity prices, especially oil and gas prices; our relationships with our third party suppliers; our inventory management system; and the availability of retail store space on reasonable lease terms. For a more detailed discussion of risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see Item 1A, "Risk Factors" of iParty's most recently filed Annual Report on Form 10-K for the fiscal year ended December 29, 2007. iParty is providing this information as of this date, and does not undertake to update the information included in this press release, whether as a result of new information, future events or otherwise. Contact: DATASOURCE: iParty Corp. CONTACT: David Robertson, CFO of iParty Corp., +1-781-355-3770, Web site: http://www.iparty.com/ http://www.funatiparty.com/

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