RNS Number:3233T
Incepta Group PLC
16 December 2003

                         DIRECTOR SHAREHOLDING

    The Incepta Group plc Employee Share Ownership Plan ("the Plan")

In common with all eligible employees, each of the directors of Incepta Group
plc ("the Company") has been offered the opportunity of purchasing partnership
shares under the Plan on a monthly basis. David Wright (Non-Executive Chairman),
Richard Nichols (Chief Executive), Mike Butterworth (Group Finance Director) and
Robert Alcock (Non-Executive Director) have entered into a commitment to acquire
partnership shares under the Plan on a monthly basis. Accordingly, on 15
December 2003 the following directors purchased partnership shares in the
Company. The Company matched these partnership shares on a one to five basis.
Accordingly, each of the following directors received matching shares under the
Plan. The shares were purchased at a price of 111p per share.


1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

RICHARD NICHOLS

3) Please state whether notification indicates that it is in respect of holding
of the Director named in 2 above or holding of that person's spouse or children
under the age of 18 or in respect of a non-beneficial interest:

RICHARD NICHOLS

4) Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them. (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected with the
Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES UNDER THE
INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP PLAN

7) Number of shares/amount of stock acquired:

135 SHARES (113 PARTNERSHIP SHARES AND 22 MATCHING SHARES)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 5 pence each

12) Price per share:

111 pence

13) Date of transaction

15 DECEMBER 2003

14) Date company informed

16 DECEMBER 2003
1
5) Total holding following this notification

RICHARD NICHOLS             252,404
RICHARD NICHOLS
(EMPLOYEE OWNERSHIP PLAN)     3,929
DEBBIE NICHOLS               14,000
TOTAL                       270,333

16) Total percentage holding of issued class following this notification

RICHARD NICHOLS              0.143%
DEBBIE NICHOLS               0.008%

             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following this
notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for making
this notification.

DATE OF NOTIFICATION ..................................16 DECEMBER 2003


1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

DAVID WRIGHT

3) Please state whether notification indicates that it is in respect of holding
of the Director named in 2 above or holding of that person's spouse or children
under the age of 18 or in respect of a non-beneficial interest:

DAVID WRIGHT

4) Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them. (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected with the
Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES UNDER THE
INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP PLAN

7) Number of shares/amount of stock acquired:

135 SHARES (113 PARTNERSHIP SHARES AND 22 MATCHING SHARES)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 5 pence each

12) Price per share:

111 pence

13) Date of transaction

15 DECEMBER 2003

14) Date company informed

16 DECEMBER 2003

15) Total holding following this notification

DAVID WRIGHT                 65,777
DAVID WRIGHT
(EMPLOYEE OWNERSHIP PLAN)     3,798
VANESSA WRIGHT               79,980
DAVID WRIGHT TRUST        2,025,965
TOTAL                     2,175,520

16) Total percentage holding of issued class following this notification

DAVID WRIGHT                 0.037%
VANESSA WRIGHT               0.045%
DAVID WRIGHT TRUST           1.131%

             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following this
notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for making
this notification.

DATE OF NOTIFICATION ..................................16 DECEMBER 2003


1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

MIKE BUTTERWORTH

3) Please state whether notification indicates that it is in respect of holding
of the Director named in 2 above or holding of that person's spouse or children
under the age of 18 or in respect of a non-beneficial interest:

MIKE BUTTERWORTH

4) Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them. (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected with the
Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES UNDER THE
INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP PLAN

7) Number of shares/amount of stock acquired:

135 SHARES (113 PARTNERSHIP SHARES AND 22 MATCHING SHARES)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 5 pence each

12) Price per share:

111 pence

13) Date of transaction

15 DECEMBER 2003

14) Date company informed

16 DECEMBER 2003

15) Total holding following this notification

MIKE BUTTERWORTH             29,316
MIKE BUTTERWORTH
(EMPLOYEE OWNERSHIP PLAN)     3,288
TOTAL                        32,604
16) Total percentage holding of issued class following this notification

MIKE BUTTERWORTH             0.018%

             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following this
notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for making
this notification.

DATE OF NOTIFICATION ..................................16 DECEMBER 2003


1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

ROBERT ALCOCK

3) Please state whether notification indicates that it is in respect of holding
of the Director named in 2 above or holding of that person's spouse or children
under the age of 18 or in respect of a non-beneficial interest:

ROBERT ALCOCK

4) Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them. (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected with the
Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES UNDER THE
INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP PLAN

7) Number of shares/amount of stock acquired:

135 SHARES (113 PARTNERSHIP SHARES AND 22 MATCHING SHARES)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 5 pence each

12) Price per share:

111 pence

13) Date of transaction

15 DECEMBER 2003

14) Date company informed

16 DECEMBER 2003

15) Total holding following this notification

ROBERT ALCOCK                 46,008
ROBERT ALCOCK
(EMPLOYEE OWNERSHIP PLAN)      3,579
ROSEMARY ALCOCK (SPOUSE) 
SINGLE COMPANY PEP             1,200
TOTAL                         50,787

16) Total percentage holding of issued class following this notification

ROBERT ALCOCK                 0.027%
ROSEMARY ALCOCK               0.001%

             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following this
notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for making
this notification.

DATE OF NOTIFICATION ....................................16 DECEMBER 2003





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