56.com Switches to On2 Video
November 11 2008 - 8:00AM
PR Newswire (US)
China's Leading Video Sharing Site Chooses On2 Flix Engine to
Publish On2 VP6(R) based Flash Video CLIFTON PARK, N.Y. and
GUANGZHOU, CHINA, Nov. 11 /PRNewswire-FirstCall/ -- On2
Technologies (AMEX:ONT) announced today that 56.com, China's
leading video sharing web site, is to standardize on On2 Flix(R)
Engine as its server-side transcoding and publishing platform for
all web video uploads. In a move to dramatically reduce bandwidth
costs and increase video quality, 56.com will switch to On2
VP6-based Flash video to encode and publish an average of 50,000
new video streams each day. 56.com serves video to over 35 million
people each month. 56.com reviewed many encoding solutions as well
as other formats for Flash video. On2 Flix Engine proved the most
robust and reliable through rigorous testing and provided the broad
input format support needed. The decision to choose On2 VP6 as the
codec for Adobe(R) Flash(R) video was based on many factors
including encode speed, compression metrics, features, playback
performance, market acceptance and licensing terms. "We recognized
that On2 VP6 and H.264 main profile are comparable in video
quality, when we compared to H.264 baseline profile to On2 VP6, VP6
was consistently better, in some cases needing almost 40% less
data." says Mr. Tan Yi, Technology Officer at 56.com "This is
significant as we reach out to China's mobile users as there is no
support for main profile H.264 in mobile phones currently. To
provide the best possible quality for the web and mobile in H.264
would mean maintaining two encode files. With On2 VP6 we only need
one." Tan Yi continues: "Furthermore, On2 VP6 also provides
skip-free playback on less powerful PC's, which means we can reach
a much wider audience with high-quality content. It is also faster
to encode, so we will need fewer servers to maintain the same
volume of content." "We are pleased that 56.com has chosen On2 VP6
video for Flash, and feel this is yet more evidence of a market
trend in China towards adoption of On2 Video," said John Fargis, VP
of Asia Sales at On2 Technologies "With our technology we are able
to provide 56.com customers the superior quality they deserve and
expect, while also saving 56.com up to 40% on their bandwidth
costs." About On2 Technologies On2 (AMEX:ONT) creates advanced
video compression technologies for desktop and wireless. Powering
the video in many of today's leading web and mobile applications
and devices, On2's customers include: Nokia, Infineon, Sun
Microsystems, Mediatek, Sony, Facebook, Brightcove, Move Networks,
Adobe and Skype. On2 Technologies is headquartered in Tarrytown, NY
USA. For more information please visit http://www.on2.com/
Trademarks mentioned in this release are the property of their
respective owners. DATASOURCE: On2 Technologies CONTACT: Tony Hope
of On2 Technologies, Inc., +358-440235-107, Web Site:
http://www.56.com/ http://www.on2.com/
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