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4GLOBAL CEO on successful North America pivot and growth plans
4GLOBAL PLC CEO Eloy Mazon talked with Proactive's Stephen Gunnion about the company’s strategic growth, focusing on its expansion into the North American market, following the release of a trading update for the year to end-March 2025.
Mazon emphasised that 4GLOBAL is not focused on short-term gains but on building a high-quality, scalable business. He explained that breaking into North America—a challenging but lucrative market—has been a key transition, and the company has made strong progress. Revenue in the region grew by 145%, reaching £1.6 million by February.
The company has also shifted its revenue model, increasing repeatable, high-margin contracts from 60% to 81% of total revenue. Mazon highlighted that this shift enhances long-term growth, revenue predictability, and business resilience. Meanwhile, 4GLOBAL has reduced its focus on lower-margin operations in the Middle East, with revenue there dropping from £2.5 million to £400,000.
In the UK and Europe, revenue remains steady at £3.1 million, with strong potential for future growth. Mazon stressed that 4GLOBAL has now laid the groundwork for scalable expansion and is positioned for sustainable long-term success.
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