Quepasa Launches In-App Purchasing on the iPhone
March 28 2012 - 9:00AM
Marketwired
Quepasa Corporation (NYSE Amex: QPSA), the
public market leader for social discovery and owner of
North-American platform
myYearbook and
Latin-American platform
Quepasa, today
announced the launch of in-app purchasing in myYearbook's flagship
iPhone application.
"myYearbook for Android is now the top-grossing social
application on Google Play (formerly Android Market),(1) according
to Google's rankings, since the launch of in-app purchasing one
month ago on that platform. Today, we bring a similar freemium
monetization engine to our iPhone app," said Geoff Cook, Chief
Operating Officer of Quepasa Corporation. "Our iPhone audience
represents 20 percent of our daily active users and potentially the
most monetizable. iPhone has less friction to payment than even web
payments, as nearly every iPhone app user is just two taps away
from payment -- even free iPhone app downloads require an active
iTunes billing profile."
"We are excited at the opportunity for mobile monetization,"
continues Cook. "We expect the share of revenue from mobile
products will increase as smartphone penetration increases among
our users, as payment friction is reduced on Android, and as we
launch a mobile incented offers product in Q2."
myYearbook for iPhone follows the Android product in now
enabling users to self-promote and move up in Popularity Rank by
activating three highly-trafficked Spotlight features, all targeted
by age, gender and location:
- Spotlight Bar - Purchasers are promoted on the member
dashboards of the website and mobile applications, resulting in
significantly more attention for the duration of the feature, as
measured by profile visitors and friend requests.
- Match Spotlight - Purchasers are given priority in Match, a
popular feature aimed at meeting new people, substantially
increasing the number of potential matches.
- Live Feed Spotlight - Purchasers can "pin" one of their feed
posts to the top of the Feed for everyone to see, generating great
discussions and more comments and likes than ever before!
All users receive a Popularity Rank based on the number of
profile views, friend requests, secret admirers, likes, and
comments they receive. Users can track their Popularity Rank over
time, and every user's Popularity is publicly visible on their
profiles for easy comparison.
Available today, myYearbook members can use their iTunes billing
profiles to purchase these products on the iPhone.
About Quepasa Corporation Quepasa
Corporation (NYSE Amex: QPSA) is the public market leader for
social discovery and owner of Latin-American platform Quepasa and
North-American platform myYearbook. The company makes meeting new
people fun through social games and apps, monetized through both
advertising and virtual currency. In addition to Quepasa and
myYearbook, the Company operates Quepasa Games, a cross-platform
social game development studio. Quepasa has strong reach throughout
the world, with a concentration across North and South America.
Quepasa is headquartered in New Hope, Pennsylvania. For more
information about the Company, go to www.quepasacorp.com, or join
for free at www.Quepasa.com, myYearbook.com, or via the myYearbook
app on iPhone, iPad, and Android.
Cautionary Note Regarding Forward-Looking
Statements This press release contains forward-looking
statements including the potential monetization of iPhone,
opportunity for mobile monetization, expectations regarding
revenues from virtual currency and launching an incented offers
product in the second quarter. Forward-looking statements can be
identified by words such as "anticipates," "intends," "plans,"
"seeks," "believes," "estimates," "expects" and similar references
to future periods.
Forward-looking statements are based on our current expectations
and assumptions regarding our business, the economy and other
future conditions. Because forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and
changes in circumstances that are difficult to predict. Our actual
results may differ materially from those contemplated by the
forward-looking statements. We caution you therefore against
relying on any of these forward-looking statements. They are
neither statements of historical fact nor guarantees or assurances
of future performance. Important factors that could cause actual
results to differ materially from those in the forward-looking
statements include issues that affect the functionality of our
mobile application with popular mobile operating systems, any
changes in such operating systems that degrade our mobile
application's functionality and other unexpected issues which could
adversely affect usage on mobile devices, the willingness of our
users to purchase virtual credits on their mobile devices and
unexpected delays in releasing an incented offers product.
Further information on the Company's risk factors is contained
in its filings with the Securities and Exchange Commission,
including the Form 10-K for the year-ended December 31, 2011 filed
on March 14, 2012. Any forward-looking statement made by the
Company in this press release speaks only as of the date on which
it is made. Factors or events that could cause actual results to
differ may emerge from time to time, and it is not possible to
predict all of them. The Company undertakes no obligation to
publicly update any forward-looking statement, whether as a result
of new information, future developments or otherwise, except as may
be required by law.
(1) Rankings based on Google Play (formerly Android Market)
rankings of Apps > Social > Top Grossing on 3/26/2012.
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Contact: Robin Shallow EVP Communications & Public
Relations Quepasa Corporation (215) 862-1162 x230
robin@myyearbook.com Media Inquiries: Tammy Chan Atomic PR
for Quepasa Corporation (212) 699-3646 tammy@atomicpr.com
Investor Contact: E. Brian Harvey Vice President of Capital
Markets and Investor Relations Quepasa Corporation (310) 801-1719
brian.harvey@quepasacorp.com Follow us on StockTwits or Twitter at
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