Form 10-Q - Quarterly report [Sections 13 or 15(d)]

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2023

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______ to _________

Commission File No. 001-40471

SPLASH BEVERAGE GROUP, INC.

(Exact name of registrant as specified in its charter)

Nevada		34-1720075
(State or other jurisdiction of incorporation or formation)		(I.R.S. employer identification number)

1314 E Las Olas Blvd. Suite 221

Fort Lauderdale, FL 33301

(Address of principal executive offices) (Zip code)

(954) 745-5815
(Registrant’s telephone number, including area code)

Not Applicable
(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol	Name of each exchange on which registered
Common Stock, $0.001 value per share	SBEV	NYSE American LLC
Warrants to purchase common stock, $0.001 par value per share	SBEV-WT	NYSE American LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

☒ Yes ☐ No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

☒ Yes ☐ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐		Accelerated filer ☐
Non-accelerated filer ☒		Smaller reporting company ☒ Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

☐ Yes ☒ No

Check whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Exchange Act after the distribution of securities under a plan confirmed by a court. ☐ Yes ☐ No

As of August 14, 2023, there were 42,810,518 shares of Common Stock issued and outstanding.

SPLASH BEVERAGE GROUP, INC.

FORM 10-Q

June 30, 2023

TABLE OF CONTENTS

		Page
PART I: FINANCIAL INFORMATION
ITEM 1:	FINANCIAL STATEMENTS	1
	Condensed Consolidated Balance Sheets	2
	Condensed Consolidated Statements of Operations and Comprehensive Loss	3
	Condensed Consolidated Statement of Changes in Shareholders’ Equity	4
	Condensed Consolidated Statements of Cash Flows	5
	Notes to the Condensed Consolidated Financial Statements	6
ITEM 2:	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	25
ITEM 3:	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	29
ITEM 4:	CONTROLS AND PROCEDURES	29
PART II: OTHER INFORMATION
ITEM 1	LEGAL PROCEEDINGS	30
ITEM 1A:	RISK FACTORS	30
ITEM 2:	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	30
ITEM 3:	DEFAULTS UPON SENIOR SECURITIES	30
ITEM 4:	MINE SAFETY DISCLOSURES	30
ITEM 5:	OTHER INFORMATION	30
ITEM 6:	EXHIBITS	31
SIGNATURES		32

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Splash Beverage Group, Inc.
Condensed Consolidated Financial Statements

June 30, 2023

Splash Beverage Group, Inc.

Condensed Consolidated Balance Sheets

June 30, 2023 and December 31, 2022


	June 30, 2023			December 31, 2022
Assets		(unaudited)
Current assets:
Cash and cash equivalents	$	903,235		$	4,431,745
Accounts receivable, net		1,954,508			1,812,110
Prepaid expenses		397,025			348,036
Inventory		3,447,292			3,721,307
Other receivables		192,942			344,376
Total current assets		6,895,002			10,657,574

Non-current assets:
Deposit	$	49,431		$	49,290
Goodwill		256,823			256,823
Intangible assets, net		4,662,054			4,851,377
Investment in Salt Tequila USA, LLC		250,000			250,000
Operating lease right of use asset		595,913			750,042
Property and equipment, net		423,844			489,597
Total non-current assets		6,238,065			6,647,129

Total assets	$	13,133,067		$	17,304,703

Liabilities and Stockholders’ Equity

Liabilities:
Current liabilities
Accounts payable and accrued expenses	$	3,307,836		$	3,383,187
Liability to issue shares		—			91,800
Operating lease liabilities - current		230,945			268,749
Notes payable, current portion		4,272,014			1,080,257
Shareholder advances		200,000			—
Due to related party		250,000			—
Accrued interest payable		300,658			141,591
Total current liabilities		8,561,453			4,965,584

Long-term liabilities:
Notes payable		236,657			2,536,319
Operating lease liabilities - noncurrent		364,959			480,666
Total long-term liabilities		601,616			3,016,985

Total liabilities		9,163,069			7,982,569

Stockholders’ equity:
Preferred stock, $0.001 par value, 5,000,000 shares authorized, no shares issued		—			—
Common Stock, $0.001 par, 300,000,000 shares authorized, 42,802,186 shares issued, 42,802,186 shares outstanding at June 30, 2023 and 41,085,520 shares issued, 41,085,520 shares outstanding at December 31, 2022		42,802			41,086
Additional paid in capital		125,635,624			121,632,547
Accumulated other comprehensive loss		(37,854	)		(20,472	)
Accumulated deficit		(121,670,574	)		(112,331,027	)
Total stockholders’ equity		3,969,998			9,322,134

Total liabilities and stockholders’ equity	$	13,133,067		$	17,304,703

The accompanying notes are an integral part of these condensed consolidated financial statements.

Splash Beverage Group, Inc.

Condensed Consolidated Statements of Operations and Comprehensive Loss

For the Three and Six Months Ended June 30, 2023 and 2022


	Three months ended June 30						Six months ended June 30,
	2023			2022			2023			2022
Net revenues		5,194,951			4,498,940			11,017,678			8,425,514
Cost of goods sold		(3,417,868	)		(3,149,275	)		(7,479,096	)		(5,784,701	)
Gross profit		1,777,083			1,349,665			3,538,582			2,640,813

Operating expenses:
Contracted services		331,297			327,302			712,302			758,848
Salary and wages		1,364,136			1,131,612			2,598,263			1,917,263
Non-cash share-based compensation		641,097			2,772,369			856,857			5,342,494
Other general and administrative		2,919,533			2,282,471			5,568,234			4,963,853
Sales and marketing		742,369			665,059			1,479,196			1,171,455
Total operating expenses		5,998,432			7,178,813			11,214,852			14,153,913

Loss from continuing operations		(4,221,349	)		(5,829,148	)		(7,676,270	)		(11,513,100	)

Other income/(expense):
Interest income		1,320			2,709			1,320			2,709
Interest expense		(172,641	)		(73,471	)		(339,762	)		(159,350	)
Other Income/Expense		(90,585	)		—			49,819			(1	)
Amortization of debt discount		(1,126,994	)		—			(1,374,655	)		—
Total other income/(expense)		(1,388,900	)		(70,762	)		(1,663,278	)		(156,642	)

Provision for income taxes		—			—			—			—

Net loss from continuing operations, net of tax		(5,610,249	)		(5,899,910	)		(9,339,548	)		(11,669,742	)

Net income (loss) from discontinued operations, net of tax		—			25,421			—			(199,154	)

Gain on sale of discontinued operations		—			115,632			—			115,632

Income of discontinued operations		—			141,053			—			(83,522	)

Net loss	$	(5,610,249	)	$	(5,758,857	)	$	(9,339,548	)	$	(11,753,264	)

Other Comprehensive Income (Loss)
Foreign currency translation loss		(15,774	)		—			(17,382	)		—

Total Comprehensive Income (Loss)	$	(5,626,023	)	$	(5,758,857	)	$	(9,356,930	)	$	(11,753,264	)

(Loss) per share - continuing operations
Basic and diluted	$	(0.13	)		$ (0.16)		$	(0.22	)	$	(0.32	)

Weighted average number of common shares outstanding - continuing operations
Basic and diluted		42,058,047			36,675,323			41,575,470			35,935,972

The accompanying notes are an integral part of these condensed consolidated financial statements.

Splash Beverage Group, Inc.

Condensed Consolidated Statement of Changes in Stockholders’ Equity

For the Three and Six months ended June 30, 2023 and 2022

(Unaudited)


														Total
	Common Stock				Treasury Stock				Additional Paid-In		Accumulated			Stockholders’ Equity
	Shares		Amount		Shares		Amount		Capital		Deficit			(Deficit)

Balances at December 31, 2021		33,596,232		33,596		—		—		99,480,188		(90,640,557	)		8,873,227

Issuance of common stock on convertible instruments		223,596		224		—		—		1,206,287		—			1,206,510
Issuance of warrants for services		—		—		—		—		1,242,697		—			1,242,697
Issuance of common stock for services		550,000		550		—		—		1,112,845		—			1,113,395
Issuance of common stock and warrants for cash		2,300,000		2,300		—		—		8,065,100		—			8,067,400
Net loss		—		—		—		—		—		(5,994,407	)		(5,994,407	)

Balances at March 31, 2022		36,669,828		36,670		—		—		111,107,116		(96,634,964	)		14,508,823

Issuance of warrants for services				—		—		—		1,174,289		—			1,174,289
Issuance of common stock for services		500,000		500		—		—		1,429,500		—			1,430,000
Issuance of common stock and warrants for cash		100,000		100		—		—		109,900		—			110,000
Accumulated Comprehensive Income - Translation												(6,570	)		(6,570	)
Net loss				—		—		—		—		(5,758,857	)		(5,758,857	)

Balances at June 30, 2022		37,269,828		37,270		—		—		113,820,805		(102,400,391	)		11,457,684


Balances at December 31, 2022	41,085,520	$	41,086	$	121,632,546		$	(20,472	)	$	(112,331,026	)	$	9,322,134

Common stock issuable and beneficial conversion feature on convertible 12-month promissory note	—		—		1,786,468			—			—			1,786,468
Share based compensation	—		—		215,760			—			—			215,760
Accumulated Comprehensive loss – translation, net	—		—		—			(1,609	)		—			(1,609	)
Net loss	—		—		—			—			(3,729,299	)		(3,729,299	)
Balances at March 31, 2023	41,085,520	$	41,086	$	123,634,774		$	(22,081	)	$	(116,060,325	)	$	7,593,454

Issuance of common stock on convertible instruments	1,500,000		1,500		(1,500	)		—			—			—
Share based compensation	—		—		509,232			—			—			509,232
Issuance of common stock for services	216,666		216		223,449			—			—			223,665
Issuance of warrants on convertible instruments	—		—		1,269,669			—			—			1,269,669
Accumulated Comprehensive loss – translation, net	—		—		—			(15,773	)		—			(15,773	)
Net loss	—		—		—			—			(5,610,249	)		(5,610,249	)

Balances at June 30, 2023	42,802,186		42,802	$	125,635,624		$	(37,854	)	$	(121,670,574	)	$	3,969,998

The accompanying notes are an integral part of these condensed consolidated financial statements.

Splash Beverage Group, Inc.

Condensed Consolidated Statement Cash Flows

For the Six Months Ended June 30, 2023 and 2022

(Unaudited)


	2023			2022
Net loss	$	(9,339,548	)	$	(11,753,264	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		267,690			256,765
Amortization of debt discount		1,374,655			—
ROU assets, net		616			—
Gain from sale of discontinued operation		—			115,632
Common stock issued for services		223,665			—
Non-cash financing service		131,866			—
Non-cash share-based compensation		724,992			5,070,833
Changes in working capital items:
Accounts receivable, net		(142,398	)		(497,679	)
Inventory, net		274,016			(719,260	)
Prepaid expenses and other current assets		102,444			(81,462	)
Deposits		(141	)		236,212
Accounts payable and accrued expenses		(299,016	)		237,891
Accrued interest payable		159,068			26,480
Net cash used in operating activities - continuing operations		(6,522,091	)		(7,107,851	)

Cash flows from investing activities:
Capital expenditures		(12,613	)		—
Net cash used in investing activities - continuing operations		(12,613	)		—

Cash flows from financing activities:
Proceeds from issuance of common stock		—			8,075,074
Cash advance from related party		250,000			—
Cash advance from shareholder		200,000			—
Proceeds from convertible 12-month promissory note and 1,500,000 restricted shares issuance		3,150,000			—
Principal repayment of debt		(576,424	)		(942,398	)
Net cash provided by financing activities - continuing operations		3,023,576			7,132,676

Net cash effect of exchange rate changes on cash		(17,382	)		—

Net change in cash and cash equivalents		(3,528,510	)		24,825

Cash and cash equivalents, beginning of year		4,431,745			4,181,383

Cash and cash equivalents, end of period	$	903,235		$	4,206,208

Supplemental disclosure of cash flow information:
Cash paid for Interest	$	180,695		$	122,527

Supplemental disclosure of non-cash investing and financing activities
Notes payable and accrued interest converted to common stock (223,596 shares)		—			1,206,511

Non-cash debt discount in the form of issuance of shares and beneficial conversion feature in conjunction with convertible notes		2,388,767			—

The accompanying notes are an integral part of these condensed consolidated financial statements.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 1 – Business Organization and Nature of Operations

Splash Beverage Group, Inc. (the “Company”, “Splash”) seeks to identify, acquire, and build early stage or under-valued beverage brands that have strong growth potential within its distribution system. Splash’s distribution system is comprehensive in the US and is now expanding to select attractive international markets. Through its division Qplash, Splash’s distribution reach includes e-commerce access to both business-to-business (B2B) and business-to-consumer (B2C) customers. Qplash markets well known beverage brands to customers throughout the US that prefer delivery direct to their office, facilities, and or homes.

Note 2 – Summary of Significant Accounting Policies

Basis of Accounting

The accompanying condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”), and the requirements of the U.S. Securities and Exchange Commission (the “SEC”) for interim reporting. As permitted under those rules, certain footnotes or other financial information that are normally required by U.S. GAAP can be condensed or omitted. Accordingly, they do not include all the information and footnotes normally included in financial statements prepared in conformity with U.S. GAAP. They should be read in conjunction with the consolidated financial statements and notes thereto included in the Company’s 2022 Annual Report on Form 10-K, filed with the SEC on March 31,2023 (the “Form 10-K”).

The accompanying condensed consolidated financial statements are unaudited and include all adjustments (consisting of normal recurring adjustments) that management considers necessary for a fair presentation of its condensed financial position and results of operations for the interim periods presented. The results of operations for the interim periods are not necessarily indicative of the results that may be expected for the entire year.

Basis of Presentation and Consolidation

These consolidated financial statements include the accounts of Splash and its wholly owned subsidiaries Splash Beverage Holdings LLC (“Holdings”), Splash International Holdings LLC (“International”), Splash Mex SA de CV (“Splash Mex”), Canfield Medical Supply, Inc. (“CMS”) (as discontinued operations), and Copa di Vino Wine Group, Inc. (“Copa di Vino”). All intercompany balances have been eliminated in consolidation.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Our investment in Salt Tequila USA, LLC is carried at cost less impairment, the investment does not have a readily determinable fair value.

Certain reclassifications have been made to the prior period financial statements to conform to the December 31, 2022 audited financial statement and the current period classifications. In the three months ended June 30, 2022, the Company reclassified $676,510 from cost of goods sold to other general and administrative cost in the condensed consolidated statement of operations and comprehensive loss, which consisted of $299,653 of shipping and handling and $376,857 of Amazon selling fees. In the six months ended June 30, 2022, the Company reclassified $1,135,655 from cost of goods sold to other general and administrative cost in the condensed consolidated statement of operations and comprehensive loss, which consisted of $425,975 of shipping and handling and $709,680 of Amazon selling fees. These reclassifications had no impact on net loss.

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with U.S. GAAP requires our management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Cash Equivalents and Concentration of Cash Balance

The Company considers all highly liquid securities with an original maturity of three months or less to be cash equivalents. The Company had no cash equivalents at June 30, 2023 or December 31, 2022.

The Company’s cash on deposit with financial institutions, at times, may exceed federally insured limits of $250,000. At June 30, 2023 the Company had $56,836 in excess of the federally insured limits. The Company bank deposit amounts in Mexico of $2,168, are uninsured.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 2 – Summary of Significant Accounting Policies, continued

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable are carried at their estimated recoverable amounts and are periodically evaluated for collectability based on past credit history with clients and other factors. The Company establishes provisions for losses on accounts receivable on the basis of loss experience, known and inherent risk in the account balance, and current economic conditions. At June 30, 2023 and December 31, 2022, our accounts receivable amounts are reflected net of allowances of $24,045 and $13,683, respectively.

Inventory

Inventory is stated at the lower of cost or net realizable value, accounted for using the weighted average cost method. The inventory balances at June 30, 2023 and December 31, 2022 consisted of raw materials, work-in-process, and finished goods held for distribution. The cost elements of inventory consist of purchase of products, transportation, and warehousing. The Company establish provisions for excess or inventory near expiration are based on management’s estimates of forecast turnover of inventories on hand and under contract. A significant change in the timing or level of demand for certain products as compared to forecast amounts may result in recording additional provisions for excess or expired inventory in the future. Provisions for excess inventory are included in cost of goods sold and have historically been adequate to provide for losses on inventory. The Company manages inventory levels and purchase commitments in an effort to maximize utilization of inventory on hand and under commitments. The amount of our reserve was $0 and $66,146 at June 30, 2023 and December 31, 2022, respectively.

Property and Equipment

The Company records property and equipment at cost when purchased. Depreciation is recorded for property, equipment, and software using the straight-line method over the estimated economic useful lives of assets, which range from 3-39 years. Company management reviews the recoverability of all long-lived assets, including the related useful lives, whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset might not be recoverable.

Depreciation expense totaled $31,665 and $43,534 for the three months ended June 30, 2023 and June 30, 2022, respectively. For the six months ended June 30, 2023 and June 30, 2022 depreciation expense totaled $78,366 and $74,229 respectively. Property and equipment as of June 30, 2023 and December 31, 2022 consisted of the following:

Schedule of Property and equipment
	2023			2022
Auto		45,420			45,420
Machinery & equipment		1,160,578			1,108,870
Buildings		233,323			282,988
Leasehold improvements		723,639			713,068
Computer Software		5,979			—
Office furniture & equipment		7,657			13,636
Total cost		2,176,596			2,163,983
Accumulated depreciation		(1,752,752	)		(1,674,385	)
Property, plant & equipment, net		423,844			489,597

Excise taxes

The Company pays alcohol excise taxes based on product sales to both the Oregon Liquor Control Commission and to the U.S. Department of the Treasury, Alcohol and Tobacco Tax and Trade Bureau (TTB). The Company also pays taxes to the State of Florida – Division of Alcoholic Beverages and Tobacco. The Company is liable for the taxes upon the removal of product from the Company’s warehouse on a per gallon basis. The federal tax rate is affected by a small winery tax credit provision which decreases based upon the number of gallons of wine production in a year rather than the quantity sold.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 2 – Summary of Significant Accounting Policies, continued

Fair Value of Financial Instruments

Financial Accounting Standards Board (“FASB”) guidance specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows:

	Level 1 -	Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.

	Level 2 -	Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active).

	Level 3 -	Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

The liabilities and indebtedness presented on the condensed consolidated financial statements approximate fair values at June 30, 2023 and December 31, 2022, consistent with recent negotiations of notes payable and due to the short duration of maturities and market rates of interest.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 2 – Summary of Significant Accounting Policies, continued

Revenue Recognition

The Company recognizes revenue under ASC 606, Revenue from Contracts with Customers (Topic 606). This guidance sets forth a five-step model which depicts the recognition of revenue in an amount that reflects what the Company expects to receive in exchange for the transfer of goods or services to customers.

The Company recognizes revenue when the Company’s performance obligations under the terms of a contract with the customer are satisfied. Product sales occur for the Splash Beverage and E-commerce businesses once control of the Company’s products are transferred upon delivery to the customer. Revenue is measured as the amount of consideration that the Company expects to receive in exchange for transferring goods, and revenue is presented net of provisions for customer returns and allowances. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives offered to the Company’s customers and their customers. Sales taxes and other similar taxes are excluded from revenue.

Cost of Goods Sold

Cost of goods sold include the costs of products, packaging, transportation, warehousing, and costs associated with valuation allowances for expired, damaged or impaired inventory.

Other General and Administrative Expenses

Other General and Administrative expenses include Amazon selling fees, royalty cost for selling TapouT, cost associated with the outbound shipping and handling of finished goods, insurance cost, consulting cost, legal and audit fees, Investor Relations expenses, travel & entertainment expenses, occupancy cost, shipping and handling cost and other cost.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Shipping and Handling Costs

The Company includes costs associated with the outbound shipping and handling of finished goods as a component of other general and administrative expenses in the consolidated statements of operations and comprehensive loss. Shipping and handling are not separately billed to the customers and are included in fees charged to the customer and are recorded as revenue when earned.

The Company incurred $1,338,770 and $1,129,705 of shipping and handling costs for the three months ending June 30, 2023 and 2022 respectively. The Company incurred $2,737,205 and $1,992,630 of shipping and handling costs for the six months ending June 30, 2023 and 2022 respectively. These amounts, which primarily relate to shipping, are recorded in other general and administrative expenses.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with ASC 718, ”Compensation - Stock Compensation”. Under the fair value recognition provisions, cost is measured at the grant date based on the fair value of the award and is recognized as expense ratably over the requisite service period, which is generally the award’s vesting period. The Company uses the Black-Scholes option pricing model to determine the fair value of stock-based awards.

Income Taxes

The Company uses the liability method of accounting for income taxes as set forth in ASC 740, ”Income Taxes”. Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during the years in which the basis differences reverse. The Company records a valuation allowance when it is not more likely than not that the deferred tax assets will be realized.

Company management assesses its income tax positions and records tax benefits for all years subject to examination based upon its evaluation of the facts, circumstances and information available at the reporting date. In accordance with ASC 740-10, for those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, our policy is to record the largest amount of tax benefit that is more likely than not to be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information.

For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit will be recognized in the financial statements. Company management has determined that there are no material uncertain tax positions at June 30, 2023 and December 31, 2022.

The Company’s federal, state and local income tax returns prior to fiscal year 2019 are closed and management continually evaluates expiring statutes of limitations, audits, proposed settlements, changes in tax law and new authoritative rulings.

The Company recognizes interest and penalties associated with tax matters, if any, as part of operating expenses and includes accrued interest and penalties with accrued expenses in the condensed interim balance sheets.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 2 – Summary of Significant Accounting Policies, continued

Net income (loss) per share

The net income (loss) per share is computed by dividing the net income (loss) by the weighted average number of shares of common stock outstanding. Warrants, stock options, and common stock issuable upon the conversion of the Company’s convertible debt or preferred stock (if any), are not included in the computation if the effect would be anti-dilutive.

Advertising

The Company conducts advertising for the promotion of its products. In accordance with ASC 720-35, advertising costs are charged to operations when incurred. For the three months ended June 30, 2023 and June 30, 2022 the Company recorded advertising expenses of $194,415 and $131,327, respectively. The Company recorded advertising expense of $389,462 and $218,917 for the six months ended June 30, 2023 and 2022, respectively.

Goodwill and Intangibles Assets

Goodwill represents the excess of acquisition cost over the fair value of the net assets acquired and is not subject to amortization. The Company reviews goodwill annually in the fourth quarter for impairment or when circumstances indicate carrying value may exceed the fair value. This evaluation is performed at the reporting unit level. If a qualitative assessment indicates that it is more likely than not that the fair value is less than carrying value, a quantitative analysis is completed using either the income or market approach, or a combination of both. The income approach estimates fair value based on expected discounted future cash flows, while the market approach uses comparable public companies and transactions to develop metrics to be applied to historical and expected future operating results.

Intangible assets consist of customer lists, brands and license agreements acquired in the acquisition of Copa Di Vino. The Company amortizes intangible assets with finite lives on a straight-line basis over their estimated useful lives of 15 years.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 2 – Summary of Significant Accounting Policies, continued

Long-lived assets

The Company evaluates long-lived assets for impairment when events or changes in circumstances may indicate the carrying amount of the asset group, generally an individual warehouse, may not be fully recoverable. For asset groups held and used, including warehouses to be relocated, the carrying value of the asset group is considered recoverable when the estimated future undiscounted cash flows generated from the use and eventual disposition of the asset group exceed the respective carrying value. In the event that the carrying value is not considered recoverable, an impairment loss is recognized for the asset group to be held and used equal to the excess of the carrying value above the estimated fair value of the asset group. For asset groups classified as held-for-sale (disposal group), the carrying value is compared to the disposal group’s fair value less costs to sell. The Company estimates fair value by obtaining market appraisals from third party brokers or using other valuation techniques.

Segment reporting

The Company discloses a measurement of segment profit or loss that its chief operating decision maker (CODM) uses to assess segment performance and to make decisions about resource allocations for each reportable segment.

Recent Accounting Pronouncements

On January 1, 2023, the Company adopted FASB issued ASU No. 2016-13, Financial Instruments – Credit Losses (Topic 326) (“ASU 2016-13”), which requires the immediate recognition of management’s estimates of current and expected credit losses. Adoption of this standard did not have a material impact on the Company’s condensed consolidated financial statements or disclosures.

Management does not believe that any recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances.

Foreign Currency Gains/Losses

Foreign Currency Gains/Losses — foreign subsidiaries’ functional currency is the local currency of operations and the net assets of foreign operations are translated into U.S. dollars using current exchange rates. Gains or losses from these translation adjustments are included in the condensed consolidated statement of operations and other comprehensive loss as foreign currency translation gains or losses. Translation gains and losses that arise from the translation of net assets from functional currency to the reporting currency, as well as exchange gains and losses on intercompany balances, are included in foreign currency translation in the condensed consolidated statement of operations and comprehensive loss. The Company incurred foreign currency translation net loss of $15,773 and $6,570 for the three months ended June 30, 2023 and 2022 respectively and net loss of $17,382 and $6,570 for the six months ending June 30, 2023 and 2022 respectively.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Liquidity and Going Concern Considerations

These condensed consolidated financial statements have been prepared assuming the Company will be able to continue as a going concern. The Company historically has incurred significant losses and negative cash flows from operation since inception and had net-loss of approximately $9.3 million for six-month period ended June 30, 2023 and accumulated deficit of approximately $121.7 million through June 30, 2023. During the six-month period ended June 30, 2023, the Company’s net cash used in operating activities totaled approximately $6.5 million.

If sales volumes do not meet the Company’s projections, expenses exceed the Company’s expectations, or the Company’s plans change, the Company may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, the Company may be required to adjust its business plan, by reducing marketing, lower its working capital requirements and reduce other expenses or seek additional financing.

In order to have sufficient cash to fund our operations, the Company will need to raise additional equity or debt capital. There can be no assurance that additional funds will be available when needed from any source or, if available, will be available on terms that are acceptable to us. The Company will be required to pursue sources of additional capital through various means, including debt or equity financings. Future financings through equity investments are likely to be dilutive to existing stockholders. Also, the terms of securities the Company may issue in future capital transactions may be more favorable for new investors. Newly issued securities may include preferences, superior voting rights, the issuance of warrants or other derivative securities, and the issuances of incentive awards under equity employee incentive plans, which may have additional dilutive effects. Further, the Company may incur substantial costs in pursuing future capital and/or financing, including investment banking fees, legal fees, accounting fees, printing and distribution expenses and other costs. The Company may also be required to recognize non-cash expenses in connection with certain securities the Company may issue, such as convertible notes and warrants, which will adversely impact our financial condition. Our ability to obtain needed financing may be impaired by such factors as the capital markets and our history of losses, which could impact the availability or cost of future financings. If the amount of capital the Company is able to raise from financing activities together with our revenues from operations, is not sufficient to satisfy our capital needs, even to the extent that the Company reduce our operations accordingly, the Company may be required to curtail or cease operations. As a result, there is uncertainty regarding the Company’s ability to maintain liquidity sufficient to operate its business effectively, which raises substantial doubt as to the Company’s ability to continue as a going concern for at least twelve months from the date of the consolidated financial statements being available to be issued.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 3 – Notes Payable, Related Party Notes Payable, Convertible Bridge Loans Payable and Revenue Financing Arrangements

Notes payable are generally non-recourse and secured by all Company owned assets.

Schedule of notes payable
	Interest Rate			June 30, 2023		December 31, 2022
Notes Payable and Convertible Notes Payable
In March 2014, the Company entered into a short-term loan agreement with an entity in the amount of $200,000. The note included warrants for 272,584 shares of common stock at $0.94 per share. The warrants expired unexercised on February 28, 2017. The loan and interest was paid off in February 2023		8	%		—		200,000

In December 2020, the Company entered into a 56- month loan with a company in the amount of $1,578,237. The loan requires payments of 3.75% through November 2022 and 4.00% through September 2025 of the previous month’s revenue. Note is due September 2025. Note is guaranteed by a related party see note 6.		17	%		672,695		1,044,445

In April 2021, the Company entered into a six-month loan with an individual in the amount of $84,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		84,000		84,000

In April 2021, the Company entered into a six-month loan with an individual in the amount of $84,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		84,000		84,000

In May 2021, the Company entered into a six-month loan with an individual in the amount of $50,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		50,000		50,000

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

In May 2021, the Company entered into a six-month loan with an individual in the amount of $10,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.	7	%	10,000	10,000

In August 2022, the Company entered into a 56-months auto loan in the amount of $45,420.	2.35	%	40,064	42,396

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	100,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $1,000,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	1,000,000	1,000,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $400,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	400,000	400,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $1,500,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	1,500,000	1,500,000

In February 2023, the Company entered into a twelve-month loan with an entity in the amount of $2,000,000. The convertible note included 750 additional shares for each $1,000 purchased. The loan matures in February 2024 with conversion price of $1.00 per share.	—		2,000,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $400,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	400,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $200,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	200,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	—

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

In June 2023, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 50% warrant coverage. The loan matures in December 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%		250,000			—

In June 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in December 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%		100,000			—


Total notes payable			$	8,088,418		$	5,514,841

Less notes discount				(3,095,543	)		(1,898,265	)
Less current portion				(4,272,014	)		(1,080,257	)

Long-term notes payable			$	720,861		$	2,536,319

Interest expense on notes payable was $170,078 and $69,015 for the three months ended June 30, 2023 and 2022, respectively. Interest expense on notes payable was $333,985 and $150,715 for the six months ended June 30, 2023 and 2022, respectively. Accrued interest was $137,743 and $300,658 for the three months and six months ended June 30, 2023. The Company’s effective interest rate was 33% for the six months ended June 30, 2023.

As of June 30, 2023, the Company’s convertible note balances are convertible into 7,697,968 shares of common stock.

Shareholder Advances

As of February 23, 2023, the Company received a shareholder advance for $200,000 with a 12% interest rate and is repayable on February 24, 2024.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 4 – Licensing Agreement and Royalty Payable

The Company has a licensing agreement with ABG TapouT, LLC (“TapouT”), providing the Company with licensing rights to the brand “TapouT” (i)energy drinks, (ii) energy bars, (iii) coconut water, (iv) electrolyte gum/chews, (v) energy shakes, (vi) powdered drink mix, (viii) water (including enhanced water), (vii) energy shots, (viii) teas, and (ix) sports drinks sold in the North America (including US Territories and Military Bases), United Kingdom, Brazil, South Africa, Australia, Scandinavia, Peru, Colombia, Chile and Guatemala. The Company is required to pay a 6% royalty on net sales, as defined, and are required to make minimum monthly payments of $55,000 in 2023 and $54,450 in 2022.

There were no unpaid royalties at June 30, 2023. The Company paid the guaranteed minimum royalty payments of $165,000 and $163,350 for the three months ended June 30, 2023 and 2022 respectively and $330,000 and $326,700 for the six months ending June 30, 2023 and 2022 respectively, which is included in general and administrative expenses in the condensed consolidated statement of operations and comprehensive loss.

In connection with the Copa di Vino APA, the Company acquired the license to certain patents from 1/4 Vin SARL (“1/4 Vin”). On February 16, 2018, Copa di Vino entered into three separate license agreements with 1/4 Vin. 1/4 Vin has the right to license certain patents and patent applications relating to inventions, systems, and methods used in the Company’s manufacturing process. In exchange for notes payable, 1/4 Vin granted the Company a nonexclusive, royalty-bearing, non-assignable, nontransferable, terminable license which would continue until the subject equipment is no longer in service or the patents expire. Amortization is approximately $31,000 annually until the license agreement is fully amortized in 2027. The asset is being amortized over a 10-year useful life.

Note 5– Stockholders’ Equity

Common Stock

During the period ended June 30, 2023, the Company entered into a private placement offering to purchase convertible instruments that convert into the Company’s common stock up to an aggregate of $8,500,000. The Company received gross proceeds of $1,150,000 from the issuance of convertible instruments with 1,150,000 shares and 575,000 warrants.

In the three months and six months ended June 30, 2023 the Company granted share-based awards to certain consultants totaling 116,666 shares of common stock at a weighted average price of $1.10 and recognized share based compensation of $127,999. In the three months and six months ended June 30, 2023 the Company issued 100,000 shares in satisfaction of a $91,800 liability to issue shares recorded in December 2022.

Splash Beverage Group, Inc.

Notes to the Consolidated Financial Statements

Note 5 – Stockholders’ Equity, continued

Stock Plans

2020 Plan

In July 2020, the Board adopted the 2020 Stock Incentive Plan (the “2020 Plan”), which provides for the grant of Options, Restricted Stock Awards, Stock Appreciation Rights, Performance Units and Performance Bonuses to consultants and eligible recipients.

The 2020 Plan has an “evergreen” feature, which provides for the annual increase in the number of shares issuable under the plan by an amount equal to 5% of the number of issued and outstanding common shares at year end, unless otherwise adjusted by the Board of Directors. At January 1, 2023 and 2022, the number of shares issuable under the 2020 plan increased by 2,054,276 and 1,679,812 shares, respectively.

The following is a summary of the Company’s stock option activity during the period ended June 30, 2023:

Schedule of stock option activity
		Stock options		Weighted average exercise price of outstanding stock options		Weighted average remaining life (Yrs)
	Balance January 01, 2023 *		1,151,000	$	1.12
	Granted		65,000		1.08
	Exercises		—		—
	Cancelled		—		—
	Balance March 31, 2023		1,216,000	$	1.12

	Granted		3,376,008		1.13
	Exercises		—		—
	Cancelled		—		—

	Balance - June 30, 2023		4,592,008	$	1.13	$	6.66

	Exercisable - June 30, 2023		3,608,923	$	1.12	$	5.93

*	These prices are reflective of the price modification made on April 24, 2023.

In the three months ending June 30, 2023, the Company granted 3,376,008 options to employees and directors at weighted average strike price of $1.13, weighted average expected life of 6.0 years, weighted average volatility of 264.3%, weighted average risk-free rate of 3.6% and no dividend. On April 24, 2023, the Company modified the price of 4,134,008 options to $1.12 from a weighted average price of $2.56. The options have a weighted average expected life of 6.3 years, weighted average volatility of 266.7%, weighted average risk-free rate of 3.6% and no dividend. Following ASC Topic 718 the Company recognized an incremental expense from the modification of the option pricing resulted in an expense of $7,348 that was reflected in the quarter. The grant date fair value of options granted during the six months ended June 30, 2023 was $1,049,585. The Company recognized $724,991 of share-based compensation during the six months ended June 30, 2023.

Splash Beverage Group, Inc.

Notes to the Consolidated Financial Statements

The following is a summary of the Company’s Warrant activity.

Schedule of warrant activity
		Warrants		Weighted average exercise price of outstanding warrants		Weighted average remaining term (Yrs)
	Balance December 31, 2022		14,343,896	$	1.85
	Granted		—		—
	Balance March 31, 2023		14,343,896	$	1.85

	Granted		575,000		0.25
	Exercises		68,146		2.19
	Cancelled		2,345,677		2.32

	Balance - June 30, 2023		12,505,073	$	1.68		3.19

Note 6 – Related Parties

During the normal course of business, the Company incurs expenses related to services provided by the CEO for Company expenses paid by the CEO. In conjunction with the acquisition of Copa di Vino, the Company also entered into a Revenue Loan and Security Agreement (the “Loan and Security Agreement”) by and among the Company, Robert Nistico, was an additional Guarantor and each of the subsidiary guarantors from time-to-time party thereto (each a “Guarantor”, and, collectively, the “Guarantors”), and Decathlon Alpha IV, L.P. (the “Lender”). The Note Payable had a balance outstanding of $672,695 at June 30,2023.

On June 22, 2023, the Company received an interest free short-term loan from the CEO for $250,000. The loan is expected to be repaid within the current year.

Note 7 – Investment in Salt Tequila USA, LLC

The Company has a marketing and distribution agreement with SALT Tequila USA, LLC (“SALT”) for the manufacturing of our Tequila product line in Mexico.

The Company has a 22.5% percentage ownership interest in SALT, this investment is carried at cost less impairment, the investment does not have a readily determinable fair value. The Company has the right to increase our ownership to 37.5%.

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 8 –Leases

The Company has various operating lease agreements primarily related to real estate and office space. The Company’s real estate leases represent a majority of the lease liability. Lease payments are mainly fixed. Any variable lease payments, including utilities, common area maintenance are expensed during the period incurred. Variable lease costs were immaterial for the three months and six month period ended June 30, 2023 and 2022. A majority of the real estate leases include options to extend the lease. Management reviews all options to extend at the inception of the lease and account for these options when they are reasonably certain of being exercised.

Operating lease expense is recognized on a straight-line basis over the lease term and is included in the Company’s condensed consolidated statement of operations and comprehensive loss. Operating lease cost was $182,658 and $175,734 during the six-month period ended June 30, 2023 and 2022, respectively.

The following table sets forth the maturities of our operating lease liabilities and reconciles the respective undiscounted payments to the operating lease liabilities in the consolidated balance sheet at June 30, 2023:

Schedule of operating lease liability
Undiscounted Future Minimum Lease Payments	Operating Lease

2023 (Six months remaining)		128,390
2024		252,000
2025		252,000
Total		632,390
Amount representing imputed interest		(36,486	)
Total operating lease liability		595,904
Current portion of operating lease liability		230,945
Operating lease liability, non-current	$	364,959

The table below presents lease-related terms and discount rates at June 30, 2023:


Remaining term on leases	1 to 30 months
Incremental borrowing rate	5.0	%

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 9 – Segment Reporting

The Company has two reportable operating segments: (1) the manufacture and distribution of non-alcoholic and alcoholic brand beverages, and (2) the e-commerce sale of beverages. These operating segments are managed respectively and each segment’s major customers have different characteristics. Segment Reporting is evaluated by our Chief Executive Officer and Chief Financial Officer.


	Three Months Ended June 30						Six Months Ended June 30
Revenue	2023			2022			2023			2022
Splash Beverage Group	$	1,126,971		$	1,355,388		$	3,025,939		$	2,833,546
E-Commerce		4,067,980			3,143,552			7,991,739			5,591,968

Net revenues, continuing operations		5,194,951			4,498,940			11,017,678			8,425,514

Contribution after Marketing
Splash Beverage Group		(528,905	)		(603,596	)		(815,836	)		(848,938	)
E-Commerce		1,563,619			1,288,202			2,875,222			2,318,296
Total contribution after marketing		1,034,714			684,606			2,059,386			1,469,358

Contracted services		331,297			327,302			712,302			758,848
Salary and wages		1,364,136			1,131,612			2,598,263			1,917,263
Non-cash share-based compensation		641,097			2,772,369			856,857			5,342,494
Other general and administrative		2,919,533			2,282,471			5,568,234			4,963,853
Loss from continuing operations	$	(4,221,349	)	$	(5,829,148	)	$	(7,676,270	)	$	(11,513,100	)

Total assets	June 30, 2023		December 31, 2022
Splash Beverage Group	$	10,627,238	$	14,723,553
E-Commerce		2,505,829		2,581,150

Total assets	$	13,133,067	$	17,304,703

Splash Beverage Group, Inc.

Notes to the Condensed Consolidated Financial Statements

Note 10 – Commitment and Contingencies

The Company is a party to asserted claims and are subject to regulatory actions in the ordinary course of business. The results of such proceedings cannot be predicted with certainty, but the Company does not anticipate that the outcome, if any, arising out of any such matter will have a material adverse effect on its business, financial condition or results of operations.

Note 11 – Subsequent Events

In July 2023, the Company received approximately $0.85 million from a Private Placement issuance of convertible notes. The notes have a twelve to eighteen-month term, accrue interest at 12.0% and are convertible into shares of common stock of the Company at $1.00 per share, and include 50% warrant coverage. In August 2023, the Company received approximately $1.1 million from a Private Placement issuance of a convertible note. The note has a twelve -month term, is non-interest bearing and is convertible into shares of common stock of the Company at $1.00 per share, the note includes 500 shares for every $1,000 purchased in the note. These notes are part of a Securities Purchase Agreement to raise up to $8.5 million to fund acquisitions, equipment purchases and working capital.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cautionary Statement Regarding Forward-Looking Statements

The information in this discussion may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties, including statements regarding our capital needs, business strategy and expectations. Any statements that are not of historical fact may be deemed to be forward-looking statements. These forward-looking statements involve substantial risks and uncertainties. In some cases you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue”, the negative of the terms or other comparable terminology. Actual events or results may differ materially from the anticipated results or other expectations expressed in the forward-looking statements. In evaluating these statements, you should consider various factors, including the risks included from time to time in other reports or registration statements filed with the United States Securities and Exchange Commission. These factors may cause our actual results to differ materially from any forward-looking statements. The Company disclaim any obligation to publicly update these statements or disclose any difference between actual results and those reflected in these statements.

Unless the context otherwise requires, references in this Form 10-Q to “we,” “us,” “our,” or the “Company” refer to Splash Beverage Group and its subsidiaries.

The following discussion and analysis should be read in conjunction with the Condensed Financial Statements (unaudited) and Notes to Condensed Financial Statements (unaudited) filed herewith.

Business Overview

Results of Operations for the Three Months and Six Months Ended June 30, 2023 compared to Three Months and Six Months Ended June 30, 2022.

Net Revenue

Net Revenues for the three months ended June 30, 2023 was $5,194,951 compared to revenues of $4,498,940 for the three months ended June 30, 2022. The $696,011 increase in sales is due to an increase from our vertically integrated B2B and B2C e-commerce distribution platform called Qplash which increased $924,428 offset by a decline in sales in the beverage business of $228,417 driven by phasing of purchases of Salt Tequila and Copa di Vino from our distributors.

Revenue for the six months ended June 30, 2023 was $11,017,678 compared to revenues of $8,425,514 for the six months ended June 30, 2022. The $2,592,164 increase in sales is driven by increases in both the e-commerce and beverage businesses which increased $2,399,772 and $192,392 respectively. Qplash increased revenue was based on expanded territory coverage, new products being sold and increased cart size for customers. The beverage business largest contributors to the increase in revenues were TapouT and Pulpoloco.

Cost of Goods Sold

Cost of goods sold for the three months ended June 30, 2023 was $3,417,868 compared to cost of goods sold for the three months ended June 30, 2022 of $3,149,275. The $268,593 increase in cost of goods sold for the three-month period ended June 30, 2023 is driven by increased sales and product mix shifting to lower margin items in e-commerce business.

Cost of goods sold for the six months ended June 30, 2023 was $7,479,096 compared to cost of goods sold for the six months ended June 30, 2022 of $5,784,701. The $1,694,395 increase in cost of goods sold for the six-month period ended June 30, 2023 is driven by increased sales in both the e-commerce and beverage business.

Improvement in cost of goods sold compared to net revenue for the three month and six-month period ended June 30, 2023 versus June 30, 2022 is driven by higher margin products sold.

Operating Expenses

Operating expenses for the three months ended June 30, 2023 was $5,998,432 compared to $7,178,813 for the three months ended June 30, 2022 a decrease of $1,180,381. The decrease in operating expenses was primarily due to non-cash expenses partially offset by increases for the incorporation of new staff, benefit cost, freight cost and Amazon selling fees.

Operating expenses for the six months ended June 30, 2023 was $11,214,852 compared to $14,153,913 for the six months ended June 30, 2022 a decrease of $2,939,061. The decrease in operating expenses was primarily due to non-cash expenses partially offset by increases for the incorporation of new staff, benefit cost, marketing expense, freight cost and Amazon selling fees.

Net Other Income and Expense

Interest expense for the three and six months ended June 30, 2023 was $172,641 and $339,762 respectively. For the three and six months ended June 30, 2022 the interest expenses was $73,472 and $159,350 respectively due to additional convertible notes issued in December 2022.

Included in Other Income for the three months ended June 30, 2023 was an insurance settlement of $57,429. For the three and six months ended June 30, 2022 the other income / expense $0.

Amortization of debt discount for the three months and six months ended June 30, 2023 was $1,126,994 and $1,374,655 respectively. For the three and six months ended June 30, 2022 the amortization of debt discount was $0.

LIQUIDITY, GOING CONCERN CONSIDERATIONS AND CAPITAL RESOURCES

Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. Significant factors in the management of liquidity are funds generated by operations, levels of accounts receivable and accounts payable and capital expenditures.

As of June 30, 2023, the Company had total cash and cash equivalents of $903,235, as compared with $4,431,745 at December 31, 2022.

Net cash used for operating activities during the six months ended June 30, 2023 was $6,522,091 as compared to the net cash used by operating activities for the six months ended June 30, 2022 of $7,107,851. The driver for the change in net cash used is due to a reduction of inventory in 2023 and an increase of inventory to support sales commitments in 2022.

Net cash provided by financing activities during the six months ended June 30, 2023 was $3,023,576. During the six months ended June 30, 2023, the Company received $3,150,000 for convertible notes, $200,000 from a shareholder advance and a $250,000 loan from a related party, which was offset by repayments to debt holders of $576,424.

In order to have sufficient cash to fund our operations, the Company will need to raise additional equity or debt capital. There can be no assurance that additional funds will be available when needed from any source or, if available, will be available on terms that are acceptable to the Company. The Company will be required to pursue sources of additional capital through various means, including debt or equity financings. Future financings through equity investments are likely to be dilutive to existing stockholders. Also, the terms of new securities the Company may issue in future capital transactions may be more favorable for new investors. Newly issued securities may include preferences, superior voting rights, the issuance of warrants or other derivative securities, and the issuance of incentive awards under equity incentive plans, which may have additional dilutive effects. Further, the Company may incur substantial costs in pursuing future capital and/or financing, including investment banking fees, legal fees, accounting fees, printing and distribution expenses and other costs. The Company may also be required to recognize non-cash expenses in connection with certain securities the Company may issue, such as convertible notes and warrants, which will adversely impact our financial condition. Our ability to obtain needed financing may be impaired by such factors as the capital markets and our history of losses, which could impact the availability or cost of future financings. If the amount of capital the Company are able to raise from financing activities together with our revenues from operations, is not sufficient to satisfy our capital needs, even to the extent that the Company reduce our operations accordingly, the Company may be required to curtail or cease operations. As a result, there is uncertainty regarding the Company’s ability to maintain liquidity sufficient to operate its business effectively, which raises substantial doubt as to the Company’s ability to continue as a going concern for at least twelve months from the date of the consolidated financial statements being available to be issued.

CONTRACTUAL OBLIGATIONS

Share obligation:

None.

Minimum Royalty Payments:

The Company has a licensing agreement with ABG TapouT, LLC (“TapouT”). Under the licensing agreement, the Company has minimum royalty payments to TapouT of $330,00 for the six months remaining in 2023.

Inventory Purchase Commitments:

None.

Off-Balance Sheet Arrangements

The Company does not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

Critical Accounting Estimates

None.

Recently Issued Accounting Pronouncements

None.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not required for Smaller Reporting Companies.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of the principal executive and principal financial officers, evaluated the effectiveness of our disclosure controls and procedures, as defined in Rules 13a – 15(e) and 15d – 15(e) under the Securities Exchange Act of 1934, as amended, or Exchange Act, as of the end of the period covered by this Report. Our disclosure controls and procedures are designed to provide reasonable, not absolute, assurance that the objectives of our disclosure control system are met. Because of inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues, if any, within a company have been detected. Based on that evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that, because of certain material weaknesses in our internal controls over financial reporting, our disclosure controls and procedures were not effective as of June 30, 2023. The material weaknesses relate to a lack of segregation of duties between accounting and other functions and the absence of sufficient depth of in-house accounting personnel with the ability to properly account for complex transactions.

The Company plans to implement additional internal controls or enhance existing internal controls to strengthen its control environment. Subsequent to the quarter ended June 30, 2023, the Company is reviewing a plan to engage additional internal staff, external staff, or an advisory firm to provide support on technical issues related to U.S. GAAP as related to the maintenance of our accounting books and records and the preparation of our financial statements.

Changes in Internal Control Over Financial Reporting

During the quarter ended June 30, 2023, the Company engaged an advisory firm to provide support on technical issues related to U.S. GAAP in preparation of our financial statements. Except as noted there were no additional changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

None.

ITEM 1A. RISK FACTORS

No new risk factors noted since our Annual Report on Form 10-K for the year ended December 31, 2022.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

In the three months and six months ended June 30, 2023, the Company issued 1,150,000 shares in connection with convertible instruments. On May 10, 2023, the Company received $800,000 for the sale of convertible notes with 12.0% interest and eighteen-month term to four individual investors totaling 800,000 shares with an exercise price of $1.00 per share, the notes included 400,000 warrants with an exercise price of $0.25 per warrant. On June 28, 2023, the Company received $350,000 for the sale of convertible notes with 12.0% interest and eighteen-month term to two individual investors totaling 350,000 shares with an exercise price of $1.00 per share, the notes included 175,000 warrants with an exercise price of $0.25 per warrant. On August 10, 2023, the Company received $1,100,000 for the sale of a convertible note. The note has a twelve -month term, is non-interest bearing and is convertible into shares of common stock of the Company at $1.00 per share, the note includes 500 shares for every $1,000 purchased in the note. These notes were issued to fund acquisitions, equipment purchases and working capital.

In the three months and six months ended June 30, 2023, the Company issued 216,666 shares of common stock to consultants in exchange for services and recognized non-cash compensation on our Condensed Consolidated Statement of Operation in the amount of $131,866.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

No disclosure required.

ITEM 5. OTHER INFORMATION

None.

ITEM 6. EXHIBITS

(a) Exhibits required by Item 601 of Regulation S-K.

Exhibits		Description
31.1		Certification of CEO and Principal Executive Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a)*
31.2		Certification of CFO and Principal Financial and Accounting Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a)*
32.1		Certification of CEO and Principal Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 - Filed herewith electronically**
32.2		Certification of CFO and Principal Financial and Accounting Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 - Filed herewith electronically**
101		XBRL Exhibits

* Filed herewith

** Furnished herewith

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	SPLASH BEVERAGE GROUP, INC.

Date: August 14, 2023	By:	/s/ Robert Nistico
		Robert Nistico, Chairman and CEO
		(Principal Executive Officer)

Date: August 14, 2023	By:	/s/ Ronald Wall
		Ronald Wall, CFO
		(Principal Accounting Officer and Principal Financial Officer)

Exhibit 31.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Robert Nistico, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Splash Beverage Group Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in the Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:

(a) Designed such disclosure controls and procedures or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant is made known to us by others within the registrant, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 14, 2023

/s/ Robert Nistico
Robert Nistico
Chief Executive Officer
(Principal Executive Officer)

Exhibit 31.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Ronald Wall, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Splash Beverage Group Inc.;

3. Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present in all material respects the financial condition, results of operations and cash flows of the of the registrant as of, and for, the periods presented in this report;

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 14, 2023

/s/ Ronald Wall
Ronald Wall
Chief Financial Officer
(Principal Accounting Officer and Principal Financial Officer)

Exhibit 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Form 10-Q of Splash Beverage Group Inc., a company duly formed under the laws of Nevada (the “Company”), for the quarter ended June 30, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Robert Nistico, President (Chief Executive Officer) of the Company, hereby certifies, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to the best of his knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: August 14, 2023	/s/ Robert Nistico
	Robert Nistico, Chief Executive Officer (Principal Executive Officer)

This certification accompanies this Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Form 10-Q of Splash Beverage Group, Inc., a company duly formed under the laws of Nevada (the “Company”), for the quarter ended June 30, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Ronald Wall, Chief Financial Officer of the Company, hereby certifies, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to the best of her knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: August 14, 2023	/s/ Ronald Wall
	Ronald Wall Chief Financial Officer (Principal Accounting Officer and Principal Financial Officer)

Cover - shares	6 Months Ended
Cover - shares	Jun. 30, 2023	Aug. 14, 2023
Document Type	10-Q
Amendment Flag	false
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Jun. 30, 2023
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2023
Current Fiscal Year End Date	--12-31
Entity File Number	001-40471
Entity Registrant Name	SPLASH BEVERAGE GROUP, INC.
Entity Central Index Key	0001553788
Entity Tax Identification Number	34-1720075
Entity Incorporation, State or Country Code	NV
Entity Address, Address Line One	1314 E Las Olas Blvd.
Entity Address, Address Line Two	Suite 221
Entity Address, City or Town	Fort Lauderdale
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33301
City Area Code	954
Local Phone Number	745-5815
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		42,810,518
Common Stock, $0.001 value per share
Title of 12(b) Security	Common Stock, $0.001 value per share
Trading Symbol	SBEV
Security Exchange Name	NYSE
Warrants to purchase common stock, $0.001 par value per share
Title of 12(b) Security	Warrants to purchase common stock, $0.001 par value per share
Trading Symbol	SBEV-WT
Security Exchange Name	NYSE

Condensed Consolidated Balance Sheets (Unaudited) - USD ($)	Jun. 30, 2023	Dec. 31, 2022
Current assets:
Cash and cash equivalents	$ 903,235	$ 4,431,745
Accounts receivable, net	1,954,508	1,812,110
Prepaid expenses	397,025	348,036
Inventory	3,447,292	3,721,307
Other receivables	192,942	344,376
Total current assets	6,895,002	10,657,574
Non-current assets:
Deposit	49,431	49,290
Goodwill	256,823	256,823
Intangible assets, net	4,662,054	4,851,377
Investment in Salt Tequila USA, LLC	250,000	250,000
Operating lease right of use asset	595,913	750,042
Property and equipment, net	423,844	489,597
Total non-current assets	6,238,065	6,647,129
Total assets	13,133,067	17,304,703
Current liabilities
Accounts payable and accrued expenses	3,307,836	3,383,187
Liability to issue shares	0	91,800
Operating lease liabilities - current	230,945	268,749
Notes payable, current portion	4,272,014	1,080,257
Shareholder advances	200,000	0
Due to related party	250,000	0
Accrued interest payable	300,658	141,591
Total current liabilities	8,561,453	4,965,584
Long-term liabilities:
Notes payable	236,657	2,536,319
Operating lease liabilities - noncurrent	364,959	480,666
Total long-term liabilities	601,616	3,016,985
Total liabilities	9,163,069	7,982,569
Stockholders’ equity:
Preferred stock, $0.001 par value, 5,000,000 shares authorized, no shares issued	0	0
Common Stock, $0.001 par, 300,000,000 shares authorized, 42,802,186 shares issued, 42,802,186 shares outstanding at June 30, 2023 and 41,085,520 shares issued, 41,085,520 shares outstanding at December 31, 2022	42,802	41,086
Additional paid in capital	125,635,624	121,632,547
Accumulated other comprehensive loss	(37,854)	(20,472)
Accumulated deficit	(121,670,574)	(112,331,027)
Total stockholders’ equity	3,969,998	9,322,134
Total liabilities and stockholders’ equity	$ 13,133,067	$ 17,304,703

Condensed Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Jun. 30, 2023	Dec. 31, 2022
Statement of Financial Position [Abstract]
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	5,000,000	5,000,000
Preferred stock shares issued	0	0
Common stock par value	$ 0.001	$ 0.001
Common stock shares authorized	300,000,000	300,000,000
Common stock shares issued	42,802,186	41,085,520
Common stock shares outstanding	42,802,186	41,085,520

Condensed Consolidated Statements of Operations and Comprehensive Loss - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Income Statement [Abstract]
Net revenues	$ 5,194,951	$ 4,498,940	$ 11,017,678	$ 8,425,514
Cost of goods sold	(3,417,868)	(3,149,275)	(7,479,096)	(5,784,701)
Gross profit	1,777,083	1,349,665	3,538,582	2,640,813
Operating expenses:
Contracted services	331,297	327,302	712,302	758,848
Salary and wages	1,364,136	1,131,612	2,598,263	1,917,263
Non-cash share-based compensation	641,097	2,772,369	856,857	5,342,494
Other general and administrative	2,919,533	2,282,471	5,568,234	4,963,853
Sales and marketing	742,369	665,059	1,479,196	1,171,455
Total operating expenses	5,998,432	7,178,813	11,214,852	14,153,913
Loss from continuing operations	(4,221,349)	(5,829,148)	(7,676,270)	(11,513,100)
Other income/(expense):
Interest income	1,320	2,709	1,320	2,709
Interest expense	(172,641)	(73,471)	(339,762)	(159,350)
Other Income/Expense	(90,585)	0	49,819	(1)
Amortization of debt discount	(1,126,994)	0	(1,374,655)	0
Total other income/(expense)	(1,388,900)	(70,762)	(1,663,278)	(156,642)
Provision for income taxes	0	0	0	0
Net loss from continuing operations, net of tax	(5,610,249)	(5,899,910)	(9,339,548)	(11,669,742)
Net income (loss) from discontinued operations, net of tax	0	25,421	0	(199,154)
Gain on sale of discontinued operations	0	115,632	0	115,632
Income of discontinued operations	0	141,053	0	(83,522)
Net loss	(5,610,249)	(5,758,857)	(9,339,548)	(11,753,264)
Other Comprehensive Income (Loss)
Foreign currency translation loss	(15,774)	0	(17,382)	0
Total Comprehensive Income (Loss)	$ (5,626,023)	$ (5,758,857)	$ (9,356,930)	$ (11,753,264)

Condensed Consolidated Statements of Operations and Comprehensive Loss (Parenthetical) - $ / shares	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Income Statement [Abstract]
(Loss) per share - continuing operations, Basic	$ (0.13)	$ (0.16)	$ (0.22)	$ (0.32)
(Loss) per share - continuing operations, Diluted	$ (0.13)	$ (0.16)	$ (0.22)	$ (0.32)
Weighted average number of common shares outstanding - continuing operations, Basic	42,058,047	36,675,323	41,575,470	35,935,972
Weighted average number of common shares outstanding - continuing operations, Diluted	42,058,047	36,675,323	41,575,470	35,935,972

Condensed Consolidated Statement of Changes in Stockholders' Equity (Unaudited) - USD ($)	Common Stock [Member]	Treasury Stock, Common [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	Total
Beginning balance, value at Dec. 31, 2021	$ 33,596		$ 99,480,188	$ (90,640,557)	$ 8,873,227
Beginning balance, shares at Dec. 31, 2021	33,596,232
Issuance of common stock on convertible instruments	$ 224		1,206,287		1,206,510
Issuance of common stock on convertible instruments, shares	223,596
Issuance of warrants for services			1,242,697		1,242,697
Issuance of common stock for services	$ 550		1,112,845		1,113,395
Issuance of common stock for services, shares	550,000
Issuance of common stock and warrants for cash	$ 2,300		8,065,100		8,067,400
Issuance of common stock and warrants or cash, shares	2,300,000
Net loss				(5,994,407)	(5,994,407)
Ending balance, value at Mar. 31, 2022	$ 36,670		111,107,116	(96,634,964)	14,508,823
Ending balance, shares at Mar. 31, 2022	36,669,828
Issuance of warrants for services			1,174,289		1,174,289
Issuance of common stock for services	$ 500		1,429,500		1,430,000
Issuance of common stock for services, shares	500,000
Issuance of common stock and warrants for cash	$ 100		109,900		110,000
Issuance of common stock and warrants or cash, shares	100,000
Accumulated Comprehensive loss – translation, net				(6,570)	(6,570)
Net loss				(5,758,857)	(5,758,857)
Ending balance, value at Jun. 30, 2022	$ 37,270		113,820,805	(102,400,391)	11,457,684
Ending balance, shares at Jun. 30, 2022	37,269,828
Beginning balance, value at Dec. 31, 2022	$ 41,086	$ 121,632,546	(20,472)	(112,331,026)	9,322,134
Beginning balance, shares at Dec. 31, 2022	41,085,520
Common stock issuable and beneficial conversion feature on convertible 12-month promissory note		1,786,468			1,786,468
Share based compensation		215,760			215,760
Accumulated Comprehensive loss – translation, net			(1,609)		(1,609)
Net loss				(3,729,299)	(3,729,299)
Ending balance, value at Mar. 31, 2023	$ 41,086	123,634,774	(22,081)	(116,060,325)	7,593,454
Ending balance, shares at Mar. 31, 2023	41,085,520
Share based compensation		509,232			509,232
Issuance of common stock on convertible instruments	$ 1,500	(1,500)
Issuance of common stock on convertible instruments, shares	1,500,000
Issuance of common stock for services	$ 216	223,449			223,665
Issuance of common stock for services, shares	216,666
Issuance of warrants on convertible instruments		1,269,669			1,269,669
Accumulated Comprehensive loss – translation, net			(15,773)		(15,773)
Net loss				(5,610,249)	(5,610,249)
Ending balance, value at Jun. 30, 2023	$ 42,802	$ 125,635,624	$ (37,854)	$ (121,670,574)	$ 3,969,998
Ending balance, shares at Jun. 30, 2023	42,802,186

Condensed Consolidated Statement Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
Statement of Cash Flows [Abstract]
Net loss	$ (9,339,548)	$ (11,753,264)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	267,690	256,765
Amortization of debt discount	1,374,655	(0)
ROU assets, net	616	0
Gain from sale of discontinued operation	0	115,632
Common stock issued for services	223,665	0
Non-cash financing service	131,866	0
Non-cash share-based compensation	724,992	5,070,833
Changes in working capital items:
Accounts receivable, net	(142,398)	(497,679)
Inventory, net	274,016	(719,260)
Prepaid expenses and other current assets	102,444	(81,462)
Deposits	(141)	236,212
Accounts payable and accrued expenses	(299,016)	237,891
Accrued interest payable	159,068	26,480
Net cash used in operating activities - continuing operations	(6,522,091)	(7,107,851)
Cash flows from investing activities:
Capital expenditures	(12,613)	0
Net cash used in investing activities - continuing operations	(12,613)	0
Cash flows from financing activities:
Proceeds from issuance of common stock	0	8,075,074
Cash advance from related party	250,000	0
Cash advance from shareholder	200,000	0
Proceeds from convertible 12-month promissory note and 1,500,000 restricted shares issuance	3,150,000	0
Principal repayment of debt	(576,424)	(942,398)
Net cash provided by financing activities - continuing operations	3,023,576	7,132,676
Net cash effect of exchange rate changes on cash	(17,382)	0
Net change in cash and cash equivalents	(3,528,510)	24,825
Cash and cash equivalents, beginning of year	4,431,745	4,181,383
Cash and cash equivalents, end of period	903,235	4,206,208
Supplemental disclosure of cash flow information:
Cash paid for Interest	180,695	122,527
Supplemental disclosure of non-cash investing and financing activities
Notes payable and accrued interest converted to common stock (223,596 shares)	0	1,206,511
Non-cash debt discount in the form of issuance of shares and beneficial conversion feature in conjunction with convertible notes	$ 2,388,767	$ 0

Condensed Consolidated Statement Cash Flows (Unaudited) (Parenthetical) - shares	6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
Statement of Cash Flows [Abstract]
Restricted shares issuance	1,500,000
Converted to common shares		223,596

Business Organization and Nature of Operations

6 Months Ended

Jun. 30, 2023

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Business Organization and Nature of Operations

Note 1 – Business Organization and Nature of Operations

Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Note 2 – Summary of Significant Accounting Policies

Basis of Accounting

Basis of Presentation and Consolidation

Our investment in Salt Tequila USA, LLC is carried at cost less impairment, the investment does not have a readily determinable fair value.

Use of Estimates

Cash Equivalents and Concentration of Cash Balance

The Company considers all highly liquid securities with an original maturity of three months or less to be cash equivalents. The Company had no cash equivalents at June 30, 2023 or December 31, 2022.

Accounts Receivable and Allowance for Doubtful Accounts

Inventory

Property and Equipment

Schedule of Property and equipment
	2023			2022
Auto		45,420			45,420
Machinery & equipment		1,160,578			1,108,870
Buildings		233,323			282,988
Leasehold improvements		723,639			713,068
Computer Software		5,979			—
Office furniture & equipment		7,657			13,636
Total cost		2,176,596			2,163,983
Accumulated depreciation		(1,752,752	)		(1,674,385	)
Property, plant & equipment, net		423,844			489,597

Excise taxes

Fair Value of Financial Instruments

	Level 1 -	Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.

	Level 2 -	Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active).

	Level 3 -	Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

Revenue Recognition

Cost of Goods Sold

Cost of goods sold include the costs of products, packaging, transportation, warehousing, and costs associated with valuation allowances for expired, damaged or impaired inventory.

Other General and Administrative Expenses

Shipping and Handling Costs

Stock-Based Compensation

Income Taxes

Net income (loss) per share

Advertising

Goodwill and Intangibles Assets

Long-lived assets

Segment reporting

Recent Accounting Pronouncements

Foreign Currency Gains/Losses

Liquidity and Going Concern Considerations

Notes Payable, Related Party Notes Payable, Convertible Bridge Loans Payable and Revenue Financing Arrangements

6 Months Ended

Jun. 30, 2023

Debt Disclosure [Abstract]

Notes Payable, Related Party Notes Payable, Convertible Bridge Loans Payable and Revenue Financing Arrangements

Note 3 – Notes Payable, Related Party Notes Payable, Convertible Bridge Loans Payable and Revenue Financing Arrangements

Notes payable are generally non-recourse and secured by all Company owned assets.

Schedule of notes payable
	Interest Rate			June 30, 2023		December 31, 2022
Notes Payable and Convertible Notes Payable
In March 2014, the Company entered into a short-term loan agreement with an entity in the amount of $200,000. The note included warrants for 272,584 shares of common stock at $0.94 per share. The warrants expired unexercised on February 28, 2017. The loan and interest was paid off in February 2023		8	%		—		200,000

In December 2020, the Company entered into a 56- month loan with a company in the amount of $1,578,237. The loan requires payments of 3.75% through November 2022 and 4.00% through September 2025 of the previous month’s revenue. Note is due September 2025. Note is guaranteed by a related party see note 6.		17	%		672,695		1,044,445

In April 2021, the Company entered into a six-month loan with an individual in the amount of $84,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		84,000		84,000

In April 2021, the Company entered into a six-month loan with an individual in the amount of $84,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		84,000		84,000

In May 2021, the Company entered into a six-month loan with an individual in the amount of $50,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		50,000		50,000

In May 2021, the Company entered into a six-month loan with an individual in the amount of $10,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.	7	%	10,000	10,000

In August 2022, the Company entered into a 56-months auto loan in the amount of $45,420.	2.35	%	40,064	42,396

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	100,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $1,000,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	1,000,000	1,000,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $400,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	400,000	400,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $1,500,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	1,500,000	1,500,000

In February 2023, the Company entered into a twelve-month loan with an entity in the amount of $2,000,000. The convertible note included 750 additional shares for each $1,000 purchased. The loan matures in February 2024 with conversion price of $1.00 per share.	—		2,000,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $400,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	400,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $200,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	200,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	—

In June 2023, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 50% warrant coverage. The loan matures in December 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%		250,000			—

In June 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in December 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%		100,000			—


Total notes payable			$	8,088,418		$	5,514,841

Less notes discount				(3,095,543	)		(1,898,265	)
Less current portion				(4,272,014	)		(1,080,257	)

Long-term notes payable			$	720,861		$	2,536,319

As of June 30, 2023, the Company’s convertible note balances are convertible into 7,697,968 shares of common stock.

Shareholder Advances

As of February 23, 2023, the Company received a shareholder advance for $200,000 with a 12% interest rate and is repayable on February 24, 2024.

Licensing Agreement and Royalty Payable

6 Months Ended

Jun. 30, 2023

Licensing Agreement And Royalty Payable

Licensing Agreement and Royalty Payable

Note 4 – Licensing Agreement and Royalty Payable

Stockholders’ Equity

6 Months Ended

Jun. 30, 2023

Equity [Abstract]

Stockholders’ Equity

Note 5– Stockholders’ Equity

Common Stock

Stock Plans

2020 Plan

The following is a summary of the Company’s stock option activity during the period ended June 30, 2023:

Schedule of stock option activity
		Stock options		Weighted average exercise price of outstanding stock options		Weighted average remaining life (Yrs)
	Balance January 01, 2023 *		1,151,000	$	1.12
	Granted		65,000		1.08
	Exercises		—		—
	Cancelled		—		—
	Balance March 31, 2023		1,216,000	$	1.12

	Granted		3,376,008		1.13
	Exercises		—		—
	Cancelled		—		—

	Balance - June 30, 2023		4,592,008	$	1.13	$	6.66

	Exercisable - June 30, 2023		3,608,923	$	1.12	$	5.93

*	These prices are reflective of the price modification made on April 24, 2023.

The following is a summary of the Company’s Warrant activity.

Schedule of warrant activity
		Warrants		Weighted average exercise price of outstanding warrants		Weighted average remaining term (Yrs)
	Balance December 31, 2022		14,343,896	$	1.85
	Granted		—		—
	Balance March 31, 2023		14,343,896	$	1.85

	Granted		575,000		0.25
	Exercises		68,146		2.19
	Cancelled		2,345,677		2.32

	Balance - June 30, 2023		12,505,073	$	1.68		3.19

Related Parties

6 Months Ended

Jun. 30, 2023

Related Parties

Note 6 – Related Parties

On June 22, 2023, the Company received an interest free short-term loan from the CEO for $250,000. The loan is expected to be repaid within the current year.

Investment in Salt Tequila USA, LLC

6 Months Ended

Jun. 30, 2023

Investments, All Other Investments [Abstract]

Investment in Salt Tequila USA, LLC

Note 7 – Investment in Salt Tequila USA, LLC

The Company has a marketing and distribution agreement with SALT Tequila USA, LLC (“SALT”) for the manufacturing of our Tequila product line in Mexico.

Leases

6 Months Ended

Jun. 30, 2023

Leases

Leases

Note 8 –Leases

Schedule of operating lease liability
Undiscounted Future Minimum Lease Payments	Operating Lease

2023 (Six months remaining)		128,390
2024		252,000
2025		252,000
Total		632,390
Amount representing imputed interest		(36,486	)
Total operating lease liability		595,904
Current portion of operating lease liability		230,945
Operating lease liability, non-current	$	364,959

The table below presents lease-related terms and discount rates at June 30, 2023:


Remaining term on leases	1 to 30 months
Incremental borrowing rate	5.0	%

Segment Reporting

6 Months Ended

Jun. 30, 2023

Segment Reporting [Abstract]

Segment Reporting

Note 9 – Segment Reporting


	Three Months Ended June 30						Six Months Ended June 30
Revenue	2023			2022			2023			2022
Splash Beverage Group	$	1,126,971		$	1,355,388		$	3,025,939		$	2,833,546
E-Commerce		4,067,980			3,143,552			7,991,739			5,591,968

Net revenues, continuing operations		5,194,951			4,498,940			11,017,678			8,425,514

Contribution after Marketing
Splash Beverage Group		(528,905	)		(603,596	)		(815,836	)		(848,938	)
E-Commerce		1,563,619			1,288,202			2,875,222			2,318,296
Total contribution after marketing		1,034,714			684,606			2,059,386			1,469,358

Contracted services		331,297			327,302			712,302			758,848
Salary and wages		1,364,136			1,131,612			2,598,263			1,917,263
Non-cash share-based compensation		641,097			2,772,369			856,857			5,342,494
Other general and administrative		2,919,533			2,282,471			5,568,234			4,963,853
Loss from continuing operations	$	(4,221,349	)	$	(5,829,148	)	$	(7,676,270	)	$	(11,513,100	)

Total assets	June 30, 2023		December 31, 2022
Splash Beverage Group	$	10,627,238	$	14,723,553
E-Commerce		2,505,829		2,581,150

Total assets	$	13,133,067	$	17,304,703

Commitment and Contingencies

6 Months Ended

Jun. 30, 2023

Commitments and Contingencies Disclosure [Abstract]

Commitment and Contingencies

Note 10 – Commitment and Contingencies

Subsequent Events

6 Months Ended

Jun. 30, 2023

Subsequent Events [Abstract]

Subsequent Events

Note 11 – Subsequent Events

Summary of Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

Basis of Accounting

Basis of Accounting

Basis of Presentation and Consolidation

Basis of Presentation and Consolidation

Our investment in Salt Tequila USA, LLC is carried at cost less impairment, the investment does not have a readily determinable fair value.

Use of Estimates

Use of Estimates

Cash Equivalents and Concentration of Cash Balance

Cash Equivalents and Concentration of Cash Balance

The Company considers all highly liquid securities with an original maturity of three months or less to be cash equivalents. The Company had no cash equivalents at June 30, 2023 or December 31, 2022.

Accounts Receivable and Allowance for Doubtful Accounts

Accounts Receivable and Allowance for Doubtful Accounts

Inventory

Inventory

Property and Equipment

Property and Equipment

Schedule of Property and equipment
	2023			2022
Auto		45,420			45,420
Machinery & equipment		1,160,578			1,108,870
Buildings		233,323			282,988
Leasehold improvements		723,639			713,068
Computer Software		5,979			—
Office furniture & equipment		7,657			13,636
Total cost		2,176,596			2,163,983
Accumulated depreciation		(1,752,752	)		(1,674,385	)
Property, plant & equipment, net		423,844			489,597

Excise taxes

Excise taxes

Fair Value of Financial Instruments

Fair Value of Financial Instruments

	Level 1 -	Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.

	Level 2 -	Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active).

	Level 3 -	Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

Revenue Recognition

Revenue Recognition

Cost of Goods Sold

Cost of Goods Sold

Cost of goods sold include the costs of products, packaging, transportation, warehousing, and costs associated with valuation allowances for expired, damaged or impaired inventory.

Other General and Administrative Expenses

Other General and Administrative Expenses

Shipping and Handling Costs

Shipping and Handling Costs

Stock-Based Compensation

Stock-Based Compensation

Income Taxes

Income Taxes

Net income (loss) per share

Net income (loss) per share

Advertising

Advertising

Goodwill and Intangibles Assets

Goodwill and Intangibles Assets

Long-lived assets

Long-lived assets

Segment reporting

Segment reporting

Recent Accounting Pronouncements

Recent Accounting Pronouncements

Foreign Currency Gains/Losses

Foreign Currency Gains/Losses

Liquidity and Going Concern Considerations

Liquidity and Going Concern Considerations

Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

Schedule of Property and equipment

Schedule of Property and equipment
	2023			2022
Auto		45,420			45,420
Machinery & equipment		1,160,578			1,108,870
Buildings		233,323			282,988
Leasehold improvements		723,639			713,068
Computer Software		5,979			—
Office furniture & equipment		7,657			13,636
Total cost		2,176,596			2,163,983
Accumulated depreciation		(1,752,752	)		(1,674,385	)
Property, plant & equipment, net		423,844			489,597

Notes Payable, Related Party Notes Payable, Convertible Bridge Loans Payable and Revenue Financing Arrangements (Tables)

6 Months Ended

Jun. 30, 2023

Debt Disclosure [Abstract]

Schedule of notes payable

Schedule of notes payable
	Interest Rate			June 30, 2023		December 31, 2022
Notes Payable and Convertible Notes Payable
In March 2014, the Company entered into a short-term loan agreement with an entity in the amount of $200,000. The note included warrants for 272,584 shares of common stock at $0.94 per share. The warrants expired unexercised on February 28, 2017. The loan and interest was paid off in February 2023		8	%		—		200,000

In December 2020, the Company entered into a 56- month loan with a company in the amount of $1,578,237. The loan requires payments of 3.75% through November 2022 and 4.00% through September 2025 of the previous month’s revenue. Note is due September 2025. Note is guaranteed by a related party see note 6.		17	%		672,695		1,044,445

In April 2021, the Company entered into a six-month loan with an individual in the amount of $84,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		84,000		84,000

In April 2021, the Company entered into a six-month loan with an individual in the amount of $84,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		84,000		84,000

In May 2021, the Company entered into a six-month loan with an individual in the amount of $50,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.		7	%		50,000		50,000

In May 2021, the Company entered into a six-month loan with an individual in the amount of $10,000. The loan had an original maturity of October 2021 with principal and interest due at maturity with conversion price of $3.30 per share. The loan was extended to October 2023.	7	%	10,000	10,000

In August 2022, the Company entered into a 56-months auto loan in the amount of $45,420.	2.35	%	40,064	42,396

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	100,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $1,000,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	1,000,000	1,000,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	250,000	250,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $400,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	400,000	400,000

In December 2022, the Company entered into an eighteen-month loan with an individual in the amount of $1,500,000. The note included 100% warrant coverage. The loan matures in June 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	1,500,000	1,500,000

In February 2023, the Company entered into a twelve-month loan with an entity in the amount of $2,000,000. The convertible note included 750 additional shares for each $1,000 purchased. The loan matures in February 2024 with conversion price of $1.00 per share.	—		2,000,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $400,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	400,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $200,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	200,000	—

In May 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in November 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%	100,000	—

In June 2023, the Company entered into an eighteen-month loan with an individual in the amount of $250,000. The note included 50% warrant coverage. The loan matures in December 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%		250,000			—

In June 2023, the Company entered into an eighteen-month loan with an individual in the amount of $100,000. The note included 50% warrant coverage. The loan matures in December 2024 with principal and interest due at maturity with conversion price of $1.00 per share.	12	%		100,000			—


Total notes payable			$	8,088,418		$	5,514,841

Less notes discount				(3,095,543	)		(1,898,265	)
Less current portion				(4,272,014	)		(1,080,257	)

Long-term notes payable			$	720,861		$	2,536,319

Stockholders’ Equity (Tables)

6 Months Ended

Jun. 30, 2023

Equity [Abstract]

Schedule of stock option activity

Schedule of stock option activity
		Stock options		Weighted average exercise price of outstanding stock options		Weighted average remaining life (Yrs)
	Balance January 01, 2023 *		1,151,000	$	1.12
	Granted		65,000		1.08
	Exercises		—		—
	Cancelled		—		—
	Balance March 31, 2023		1,216,000	$	1.12

	Granted		3,376,008		1.13
	Exercises		—		—
	Cancelled		—		—

	Balance - June 30, 2023		4,592,008	$	1.13	$	6.66

	Exercisable - June 30, 2023		3,608,923	$	1.12	$	5.93

*	These prices are reflective of the price modification made on April 24, 2023.

Schedule of warrant activity

Schedule of warrant activity
		Warrants		Weighted average exercise price of outstanding warrants		Weighted average remaining term (Yrs)
	Balance December 31, 2022		14,343,896	$	1.85
	Granted		—		—
	Balance March 31, 2023		14,343,896	$	1.85

	Granted		575,000		0.25
	Exercises		68,146		2.19
	Cancelled		2,345,677		2.32

	Balance - June 30, 2023		12,505,073	$	1.68		3.19

Leases (Tables)

6 Months Ended

Jun. 30, 2023

Leases

Schedule of operating lease liability

Schedule of operating lease liability
Undiscounted Future Minimum Lease Payments	Operating Lease

2023 (Six months remaining)		128,390
2024		252,000
2025		252,000
Total		632,390
Amount representing imputed interest		(36,486	)
Total operating lease liability		595,904
Current portion of operating lease liability		230,945
Operating lease liability, non-current	$	364,959

Summary of lease related terms and discount rates


Remaining term on leases	1 to 30 months
Incremental borrowing rate	5.0	%

Segment Reporting (Tables)

6 Months Ended

Jun. 30, 2023

Segment Reporting [Abstract]

Schedule of segment reporting information


	Three Months Ended June 30						Six Months Ended June 30
Revenue	2023			2022			2023			2022
Splash Beverage Group	$	1,126,971		$	1,355,388		$	3,025,939		$	2,833,546
E-Commerce		4,067,980			3,143,552			7,991,739			5,591,968

Net revenues, continuing operations		5,194,951			4,498,940			11,017,678			8,425,514

Contribution after Marketing
Splash Beverage Group		(528,905	)		(603,596	)		(815,836	)		(848,938	)
E-Commerce		1,563,619			1,288,202			2,875,222			2,318,296
Total contribution after marketing		1,034,714			684,606			2,059,386			1,469,358

Contracted services		331,297			327,302			712,302			758,848
Salary and wages		1,364,136			1,131,612			2,598,263			1,917,263
Non-cash share-based compensation		641,097			2,772,369			856,857			5,342,494
Other general and administrative		2,919,533			2,282,471			5,568,234			4,963,853
Loss from continuing operations	$	(4,221,349	)	$	(5,829,148	)	$	(7,676,270	)	$	(11,513,100	)

Summary of Significant Accounting Policies (Details) - USD ($)	Jun. 30, 2023	Dec. 31, 2022
Property, Plant and Equipment [Line Items]
Property and equipment, at cost	$ 2,176,596	$ 2,163,983
Accumulated depreciation	(1,752,752)	(1,674,385)
Property and equipment, net	423,844	489,597
Auto [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, at cost	45,420	45,420
Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, at cost	1,160,578	1,108,870
Building [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, at cost	233,323	282,988
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, at cost	723,639	713,068
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, at cost	5,979	0
Office Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, at cost	$ 7,657	$ 13,636

Summary of Significant Accounting Policies (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Dec. 31, 2022
Property, Plant and Equipment [Line Items]
Cost of goods sold		$ 676,510		$ 1,135,655
Shipping and handling expenses		299,653		425,975
Amazon selling fees		376,857		709,680
Cash equivalents	$ 0		$ 0		$ 0
Federally insured limits	56,836		56,836
Cash uninsured value	2,168		2,168
Accounts receivable allowances	24,045		24,045		13,683
Inventory valuation reserves	0		0		$ 66,146
Depreciation expense	31,665	43,534	78,366	74,229
Shipping and handling cost	1,338,770	1,129,705	$ 2,737,205	1,992,630
Effective Income Tax Rate Reconciliation, Percent			50.00%
Advertising expense	194,415	131,327	$ 389,462	218,917
Foreign currency translation net loss	$ 15,773	$ 6,570	$ 17,382	$ 6,570
Minimum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment useful life	3 years		3 years
Maximum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment useful life	39 years		39 years

Notes Payable, Related Party Notes Payable, Convertible Bridge Loans Payable, Revenue Financing Arrangements and Bridge Loan Payable (Details) - USD ($)	6 Months Ended
	Jun. 30, 2023	Dec. 31, 2022
Short-Term Debt [Line Items]
Total notes payable	$ 8,088,418	$ 5,514,841
Less notes discount	(3,095,543)	(1,898,265)
Less current portion	(4,272,014)	(1,080,257)
Long-term notes payable	720,861	2,536,319
Notes Payables 1 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 200,000
Warrant issued	272,584
Share price	$ 0.94
Interest rate	8.00%
Total notes payable	$ 0	200,000
Notes Payables 2 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 1,578,237
Interest rate	17.00%
Total notes payable	$ 672,695	1,044,445
Notes Payables 2 [Member] \| Through November 2022 [Member]
Short-Term Debt [Line Items]
Interest rate	3.75%
Notes Payables 2 [Member] \| Through September 2025 [Member]
Short-Term Debt [Line Items]
Interest rate	4.00%
Notes Payables 3 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 84,000
Interest rate	7.00%
Total notes payable	$ 84,000	84,000
Conversion price	$ 3.30
Notes Payables 4 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 84,000
Interest rate	7.00%
Total notes payable	$ 84,000	84,000
Conversion price	$ 3.30
Notes Payables 5 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 50,000
Interest rate	7.00%
Total notes payable	$ 50,000	50,000
Conversion price	$ 3.30
Notes Payables 6 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 10,000
Interest rate	7.00%
Total notes payable	$ 10,000	10,000
Conversion price	$ 3.30
Notes Payables 7 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 45,420
Interest rate	2.35%
Total notes payable	$ 40,064	42,396
Notes Payables 8 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 100,000
Interest rate	12.00%
Total notes payable	$ 100,000	100,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 9 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 250,000
Interest rate	12.00%
Total notes payable	$ 250,000	250,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 10 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 1,000,000
Interest rate	12.00%
Total notes payable	$ 1,000,000	1,000,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 11 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 250,000
Interest rate	12.00%
Total notes payable	$ 250,000	250,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 12 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 250,000
Interest rate	12.00%
Total notes payable	$ 250,000	250,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 13 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 250,000
Interest rate	12.00%
Total notes payable	$ 250,000	250,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 14 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 400,000
Interest rate	12.00%
Total notes payable	$ 400,000	400,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 15 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 1,500,000
Interest rate	12.00%
Total notes payable	$ 1,500,000	1,500,000
Conversion price	$ 1.00
Warrant coverage percentage	100.00%
Notes Payables 16 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 2,000,000
Interest rate	0.00%
Total notes payable	$ 2,000,000	0
Conversion price	$ 1.00
Additional purchased	$ 1,000
Notes Payables 17 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 100,000
Interest rate	12.00%
Total notes payable	$ 100,000	0
Conversion price	$ 1.00
Warrant coverage percentage	50.00%
Notes Payables 18 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 400,000
Interest rate	12.00%
Total notes payable	$ 400,000	0
Conversion price	$ 1.00
Warrant coverage percentage	50.00%
Notes Payables 19 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 200,000
Interest rate	12.00%
Total notes payable	$ 200,000	0
Conversion price	$ 1.00
Warrant coverage percentage	50.00%
Notes Payables 20 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 100,000
Interest rate	12.00%
Total notes payable	$ 100,000	0
Conversion price	$ 1.00
Warrant coverage percentage	50.00%
Notes Payables 21 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 250,000
Interest rate	12.00%
Total notes payable	$ 250,000	0
Conversion price	$ 1.00
Warrant coverage percentage	50.00%
Notes Payables 22 [Member]
Short-Term Debt [Line Items]
Debt instrument face amount	$ 100,000
Interest rate	12.00%
Total notes payable	$ 100,000	$ 0
Conversion price	$ 1.00
Warrant coverage percentage	50.00%

Notes Payable, Related Party Notes Payable, Convertible Bridge Loans Payable and Revenue Financing Arrangements (Details Narrative) - USD ($)		3 Months Ended		6 Months Ended
	Feb. 23, 2023	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Short-Term Debt [Line Items]
Number of shares converted				7,697,968
Shareholder [Member]
Short-Term Debt [Line Items]
Shareholder advance	$ 200,000
Interest rate	12.00%
Notes Payables [Member]
Short-Term Debt [Line Items]
Interest Expense, Debt		$ 170,078	$ 69,015	$ 333,985	$ 150,715
Accrued interest		$ 137,743		$ 300,658
Effective interest rate		33.00%		33.00%

Licensing Agreement and Royalty Payable (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Licensing Agreement And Royalty Payable
Royalty payments			$ 55,000	$ 54,450
Royalty paid	$ 165,000	$ 163,350	$ 330,000	$ 326,700
Amortized useful life			10 years

Stockholders' Equity (Details) - Options Held [Member] - $ / shares

3 Months Ended

6 Months Ended

Jun. 30, 2023

Mar. 31, 2023

Jun. 30, 2023

Offsetting Assets [Line Items]

Options outstanding beginning balance

1,216,000

1,151,000

^[1]

1,151,000

^[1]

Weighted average exercise price at beginning

$ 1.12

^[1]

$ 1.12

^[1]

Options granted

3,376,008

65,000

Weighted average exercise price granted

$ 1.13

$ 1.08

Options exercised

Weighted average exercise price exercises

$ 0

Options cancelled

Weighted average exercise price cancelled

$ 0

Options outstanding ending balance

4,592,008

1,216,000

4,592,008

Weighted average exercise price at ending

$ 1.13

$ 1.12

$ 1.13

Weighted average remaining life

6 years 7 months 28 days

Options, Exercisable

3,608,923

Weighted average exercise price, Exercisable

$ 1.12

Weighted average contract remaining life

5 years 11 months 4 days

[1]	These prices are reflective of the price modification made on April 24, 2023.

Stockholders' Equity (Details 1) - Warrant [Member] - $ / shares	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2023
Accumulated Other Comprehensive Income (Loss) [Line Items]
Warrant outstanding beginning balance	14,343,896	14,343,896	14,343,896
Weighted average exercise price, beginning balance	$ 1.85	$ 1.85	$ 1.85
Granted	575,000	0
Weighted average exercise price, Granted	$ 0.25	$ 0
Exercises	68,146
Weighted average exercise price, Exercises	$ 2.19
Cancelled	2,345,677
Weighted average exercise price, Cancelled	$ 2.32
Warrant outstanding ending balance	12,505,073	14,343,896	12,505,073
Weighted average exercise price, ending balance	$ 1.68	$ 1.85	$ 1.68
Weighted average remaining term			3 years 2 months 8 days

Stockholders’ Equity (Details Narrative) - USD ($)		1 Months Ended		3 Months Ended	6 Months Ended
Stockholders’ Equity (Details Narrative) - USD ($)	Apr. 24, 2023	Jan. 31, 2023	Jan. 31, 2022	Jun. 30, 2023	Jun. 30, 2023
Subsidiary, Sale of Stock [Line Items]
Share based compensation, shares				116,666	116,666
Share based compensation, value				$ 127,999	$ 127,999
Liability to issue shares, shares				100,000	100,000
Liability to issue shares				$ 91,800	$ 91,800
Share-Based Payment Arrangement, Plan Modification, Incremental Cost					$ 7,348
Grant date fair value of options					1,049,585
Share based compensation					$ 724,991
Options [Member]
Subsidiary, Sale of Stock [Line Items]
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Net of Forfeitures	4,134,008
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term	6 years 3 months 18 days
Weighted average risk-free rate	266.70%
Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Dividend Rate	0.00%
Weighted average risk-free rate	3.60%
Options [Member] \| Minimum [Member]
Subsidiary, Sale of Stock [Line Items]
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Grants in Period, Weighted Average Exercise Price	$ 1.12
Options [Member] \| Maximum [Member]
Subsidiary, Sale of Stock [Line Items]
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Grants in Period, Weighted Average Exercise Price	$ 2.56
Stock Incentive 2020 Plan [Member]
Subsidiary, Sale of Stock [Line Items]
Stock Issued During Period, Shares, Issued for Services		2,054,276	1,679,812
Employees And Directors [Member]
Subsidiary, Sale of Stock [Line Items]
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Net of Forfeitures				3,376,008
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Grants in Period, Weighted Average Exercise Price				$ 1.13
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term				6 years
Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Weighted Average Volatility Rate				264.30%
Weighted average risk-free rate				3.60%
Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Dividend Rate				0.00%
Private Placement [Member]
Subsidiary, Sale of Stock [Line Items]
Convertible shares, value					$ 8,500,000
Convertible shares, shares					1,150,000
Number of warrants issued					575,000
Private Placement [Member] \| Director [Member]
Subsidiary, Sale of Stock [Line Items]
Convertible shares, value					$ 1,150,000

Related Parties (Details Narrative) - USD ($)		6 Months Ended
Related Parties (Details Narrative) - USD ($)	Jun. 22, 2023	Jun. 30, 2023
Related Party Transactions [Abstract]
Note payable balance		$ 672,695
Received interest free short term loan	$ 250,000

Investment in Salt Tequila USA, LLC (Details Narrative) - S A L T Tequila U S A L L C [Member]	Jun. 30, 2023
Investment interest rate	22.50%
Ownership percentage	37.50%

Leases (Details)	Jun. 30, 2023 USD ($)
Leases
2023 (Six months remaining)	$ 128,390
2024	252,000
2025	252,000
Total	632,390
Amount representing imputed interest	(36,486)
Total operating lease liability	595,904
Current portion of operating lease liability	230,945
Operating lease liability, non-current	$ 364,959

Leases (Details 2)	Jun. 30, 2023
Incremental borrowing rate	5.00%
Minimum [Member]
Remaining term on leases	1 month
Maximum [Member]
Remaining term on leases	30 months

Leases (Details Narrative) - USD ($)	6 Months Ended
Leases (Details Narrative) - USD ($)	Jun. 30, 2023	Jun. 30, 2022
Leases
Operating lease cost	$ 182,658	$ 175,734

Segment Reporting (Details) - USD ($)	3 Months Ended		6 Months Ended
Segment Reporting (Details) - USD ($)	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Dec. 31, 2022
Revenue from External Customer [Line Items]
Net revenues, continuing operations	$ 5,194,951	$ 4,498,940	$ 11,017,678	$ 8,425,514
Total Contribution after Marketing expenses continuing operations	1,034,714	684,606	2,059,386	1,469,358
Contracted services	331,297	327,302	712,302	758,848
Salary and wages	1,364,136	1,131,612	2,598,263	1,917,263
Non cash share based compensation	641,097	2,772,369	856,857	5,342,494
Other general and administrative	2,919,533	2,282,471	5,568,234	4,963,853
Loss from continuing operations	(4,221,349)	(5,829,148)	(7,676,270)	(11,513,100)
Total assets	13,133,067		13,133,067		$ 17,304,703
Splash Beverage Group [Member]
Revenue from External Customer [Line Items]
Net revenues, continuing operations	1,126,971	1,355,388	3,025,939	2,833,546
Total Contribution after Marketing expenses continuing operations	(528,905)	(603,596)	(815,836)	(848,938)
Total assets	10,627,238		10,627,238		14,723,553
E Commerce [Member]
Revenue from External Customer [Line Items]
Net revenues, continuing operations	4,067,980	3,143,552	7,991,739	5,591,968
Total Contribution after Marketing expenses continuing operations	1,563,619	$ 1,288,202	2,875,222	$ 2,318,296
Total assets	$ 2,505,829		$ 2,505,829		$ 2,581,150

Subsequent Events (Details Narrative) - Subsequent Event [Member] - USD ($)	1 Months Ended
	Aug. 31, 2023	Jul. 31, 2023
Private Placement [Member]
Subsequent Event [Line Items]
Convertible notes		$ 8,500,000
Convertible Notes [Member]
Subsequent Event [Line Items]
Proceeds from issuance private placement	$ 1,100,000	$ 850,000
Share price	$ 1.00
Share issued	500
Share issued, value	$ 1,000

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