GameTap and Logitech Ink Marketing Deal
January 17 2006 - 6:00AM
PR Newswire (US)
ATLANTA, Jan. 17 /PRNewswire-FirstCall/ -- GameTap, the broadband
entertainment network from Turner Broadcasting System, Inc., today
announced that it has entered into a marketing agreement with
Logitech, a leading provider of gaming controllers. GameTap will
offer Logitech customers a free two-week trial of the GameTap
service, along with a special discounted rate for the first three
months of service at http://www.gametap.com/logitech. GameTap is
designating the Logitech(R) Dual Action(TM) gamepad and Logitech(R)
Rumblepad(TM) 2 gamepad as the preferred controllers for gameplay
within the GameTap service. Logitech will feature GameTap branding
on packaging for the Logitech Dual Action and Logitech Rumblepad 2
gamepad. Also, Logitech will market the GameTap service in regional
Web promotions. This is the first agreement with a hardware
manufacturer for GameTap since its launch this past October.
"GameTap works great with mouse and keyboard, however, we know for
many that using a controller enhances the game play by replicating
the original experience," says GameTap General Manager, Stuart
Synder. "Since we want to offer our subscribers the ultimate gaming
experience, it was important that we partner with a company that
has consistently led the technology industry in innovation and
product design, especially with USB controllers -- Logitech fits
that bill." "GameTap is certain to inspire some nostalgia as people
play some of the classic games they grew up with, along with more
recent favorites," said Fred Swan, director of strategic
development for Logitech's interactive entertainment products. "As
the manufacturer of the platform's preferred controllers, we're
excited to be working with GameTap and to help our loyal customers
take advantage of this cool new service." About GameTap GameTap
delivers hundreds of the greatest games-on-demand plus original
programming via a broadband-connected PC. To access GameTap,
players securely download and install Turner-developed client
software from http://www.gametap.com/ that acts as a gateway to the
GameTap vault. Because games reside securely on the PC, not across
a network, they act just as if they were still on the console or at
the arcade. Fast response times, 3D effects, colors, and characters
are all present and accounted for. New games and original
programming will be added to the service each week. GameTap
supports navigation and game play using keyboard and mouse, as well
as most USB peripherals. About Turner Turner Broadcasting System,
Inc., a Time Warner company, is a major producer of news and
entertainment products around the world and the leading provider of
programming for the basic cable industry. About Logitech Founded in
1981, Logitech designs, manufactures and markets personal
peripherals that enable people to effectively work, play, and
communicate in the digital world. Logitech International is a Swiss
public company traded on the SWX Swiss Exchange (LOGN) and in the
U.S. on the Nasdaq National Market System (LOGI). The company has
manufacturing facilities in Asia and offices in major cities in
North America, Europe and Asia Pacific. First Call Analyst: FCMN
Contact: DATASOURCE: GameTap CONTACT: Alyssa Sanders, Access
Communications, for GameTap, +1-917-522-3527, or ; Misty Skedgell,
TBS, Inc., +1-404-885-4396, or Web site:
http://www.gametap.com/logitech http://www.gametap.com/
Copyright