GameTap Partners With Pledgeplay.Com And Buy.Com To Launch Thanks4Giving - An Innovative Holiday Fundraiser Event
November 21 2006 - 10:00AM
PR Newswire (US)
-- Thanks4Giving Supports Major Children's Charities While Ushering
in New Generation of Giving -- ATLANTA, Nov. 21 /PRNewswire/ --
GameTap, the first-of-its-kind broadband entertainment network from
Turner Broadcasting System Inc. (TBS, Inc.) today along with
Pledgeplay.com and Buy.com launches Thanks4Giving, an on-line
fundraising event that combines video games and philanthropy.
Powered by pledgeplay.com, the gaming industry's first
philanthropic digital event marketing website, Thanks4Giving
enables consumers to pledge dollar amounts to one of three major
children's charities in return for one free month of GameTap and
premier game titles from Buy.com. "We're excited to be part of such
a unique online fundraising initiative," said GameTap Vice
President of Marketing David Reid. "Together with Buy.com and
PledgePlay.com, we believe Thanks4Giving is an ideal way to raise
funds over the holidays for children coping with serious illnesses.
This program allows gamers to have a great time playing video games
while at the same time give to a good cause." From November 21,
2006 through December 24, 2006 individuals can go to
http://www.pledgeplay.com/ to make a donation of $20 or more to any
of the designated charities and they will receive four free weeks
of GameTap, a great holiday stocking stuffer for anyone. For
donations of $50 or $100, individuals will also receive a video
game or accessory from Buy.com. Donors can choose from a list of
leading products available at Buy.com. PledgePlay.com's CEO Don
Johnson comments, "With GameTap and Buy.com, we're bringing
together like-minded groups to usher in the next generation of
digital philanthropy. Our partnership represents a new frontier in
being able to support fundraising efforts through online
game-giving. GameTap's and Buy.com's online success, and their
ability to generate visibility for our cause through their
subscribers and customers, will go a long way in helping to fund
children's charities and hospitals throughout the country."
Participating charities include CaringBridge(R), HopeLab, and three
leading children's hospitals, Children's Healthcare of Atlanta,
Rady Children's Hospital - San Diego and Children's Hospital and
Regional Medical Center - Seattle, who are all members of the
Woodmark Group, an organization consisting of 22 of the most
prestigious children's hospitals in North America that advances
pediatric philanthropy through collaboration. CaringBridge is a
nonprofit 501(C)(3) organization offering free personalized Web
sites to those wishing to stay in touch with family and friends
during significant life events. HopeLab, founded in 2001, is a
non-profit organization that combines rigorous research with
innovative solutions to improve the health and quality of life of
young people with chronic illness. Their first project, Re-
Mission(TM), is a video game developed for adolescents and young
adults with cancer. "This joint endeavor is so unique and
meaningful that it has garnered the support of such worthy
philanthropic organizations," said Neel Grover, President and CEO
of Buy.com. "Our partnership with GameTap and PledgePlay.com
encourages gaming fans in a new way to become actively involved in
giving a donation while enjoying something they already do. We're
thrilled to participate in this project and together will encourage
our loyal customers to participate as well." About GameTap GameTap
is the leader in digital game distribution and broadband
entertainment. Launched by Turner Broadcasting in 2005, it now
delivers more than 700 authentic versions of the greatest console,
computer and arcade games on demand, including original and
exclusive episodic properties. In addition to games for every age
and interest, GameTap offers more than 600 original entertainment
programs, popular video streams and thriving virtual communities to
broadband-connected PCs. Continually updated with new games,
programs and features, GameTap is a downloadable application that
supports navigation and game play using keyboard and mouse, as well
as most USB peripherals. Go to http://www.gametap.com/ and expand
your playground. About Turner Turner Broadcasting System, Inc.
(TBS, Inc.), a Time Warner company, is a major producer of news and
entertainment products around the world and the leading provider of
programming for the basic cable industry. About Buy.com Buy.com is
a leading e-commerce company focused on providing its customers
with a positive shopping experience and a broad selection of
high-quality technology and entertainment retail goods at
competitive prices. Buy.com offers over 2 million products in a
range of categories including consumer electronics, computer
hardware and software, cell phones, books, music, videos, games,
digital music downloads, toys and sporting goods. Individuals and
businesses can shop quickly and easily at Buy.com 24 hours a day, 7
days a week. Buy.com, founded in June of 1997, is located in Aliso
Viejo, California. Buy.com(R) is a trademark of Buy.com Inc.
DATASOURCE: GameTap CONTACT: Misty Skedgell of Turner Brodcasting
System, Inc., +1-404-885-4396, , Beth Gardiner of Access PR,
+1-917-522-3522, Web site: http://www.turner.com/
http://www.pledgeplay.com/ http://www.buy.com/
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