SUPER DELUXE Establishes Itself as a Destination for New & Original Comedy Programming
February 21 2007 - 4:10PM
PR Newswire (US)
Projects from Established and Emerging Artists Distinguish Turner's
Ad-Supported Broadband Network ATLANTA, Feb. 21 /PRNewswire/ --
Since going live in mid-January, SUPER DELUXE has attracted more
than one million unique users* with its wide range of original
comedy programming, from short films and sketches to episodic
series and more, all presented in a focused social network.
Featuring exclusive original comedy videos from established names
and rising stars, this new ad-supported comedy broadband network
from Turner Broadcasting System, Inc. (TBS, Inc.) is available
online at superdeluxe.com and will soon expand to such other
platforms as cable VOD, mobile phones and personal media players.
"We are thrilled with the positive response we have received from
both artists and fans," said Drew Reifenberger, SUPER DELUXE's
senior vice president and general manager. "We've premiered many
original series and have many more ready for their debut, ensuring
SUPER DELUXE will continue to be fresh and unpredictable." Artists
with original series currently available on SUPER DELUXE include
the following: * Maria Bamford (Dropout, Comedians of Comedy) "The
Maria Bamford Show" -- Maria moves back in with her parents after a
nervous breakdown. * Richard Belzer (comedian and cast member of
Law & Order: SVU) "Belzervizion" -- Industry inside jokes and
send-ups by this veteran comedian. * Fark.com (community Web site
dedicated to the news of the weird) "Fark TV" -- Daily skits of the
most warped headlines. * Dave Foley (The Kids in the Hall,
NewsRadio) "Real Scientific" - Dave does a faux science show.
"Can't Sleep" -- Insomniac Dave hosts a variety show from his
bedroom. * Dave Hill (comedian) "Little Michael Jackson and Me" --
Dave's adventures with a Spanish- speaking, Michael
Jackson-impersonating little person. * Honor Student (sketch
troupe): "Chasing Donovan" -- The love life blunders of a socially
challenged young man. "Ulysses S. Grant" -- The late president
hides out in modern-day L.A. * Eugene Mirman (comedian) "Space Talk
from Dimension Eugene" -- Eugene hosts a trippy talk show from his
home planet. * Lance Myers (Space Jam; A Scanner Darkly) "The Ted
Zone" -- Animated series about the life and struggles of a grown-up
nerd. * The Post Show (sketch troupe) "The Post Show" -- New
York-based sketch comedy featuring spot-on parodies of pop culture.
* Brad Neely (Creased Comics) "The Professor Brothers" -- Animation
about a pair of academic siblings and their life lessons. "I Am
Baby Cakes" -- Flash animation about the absurd life of a singing,
role-playing man-child. * Olde English (sketch group) "Olde
English" -- New York-based sketch comedy taking on a variety of
subjects. * Chelsea Peretti (Variety Shac) "Making Friends with
Chelsea Peretti" -- Chelsea makes new buddies on the streets of New
York. * Corky Quackenbush (MadTV) Topical stop-motion animated
shorts. Artists coming soon to SUPER DELUXE include the following:
* Dave Attell (Insomniac) "Attellevision" -- Dave hosts a variety
show from an anthropomorphic bar. * Wayne Brady (Who's Line Is It
Anyway?, Chappelle's Show) Music Video Parodies -- Wayne does MTV.
"The Smiley Johnson Variety Hour" -- A '50s-era variety show with
Wayne as the disgruntled non-PC host. * David Cross (Mr. Show,
Arrested Development) A yet-to-be-titled sketch show. * Jay
Johnston (Mr. Show, The Sarah Silverman Program) "Life 101" --
Sketch lessons about life. * Barry Marder (Welcome to Hollywood)
"Burst of Insanity" -- Visual bursts of insanity from the
author/nutcase. * Bob Odenkirk (Mr. Show, Saturday Night Life)
"Derek and Simon" -- Absurd adventures of two friends on the prowl.
* Rondovie Industries (The Rascal) "Treasure Trail" -- Satire about
treasure hunters. * Horatio Sanz (Saturday Night Live) "Gangsta in
Outer Space" -- The title says it all. * Bobby Tisdale (Stella,
Junebug, Comedians of Comedy) "Bobby's Beautiful Bed and Breakfast"
-- Bobby runs a B&B out of his tiny Manhattan studio apartment.
* Alan Zweibel (SNL, Curb Your Enthusiasm) "My First Love" --
Inspired by Zwiebel's essay about his first love, Sarah, Abraham's
biblical wife. In addition to the new content coming to the
broadband network, Dimension Films' Grindhouse and 360 OTC will
both serve as sponsors for SUPER DELUXE through extensive
co-branded promotions. Through April 15, Grindhouse will receive
extensive branded coverage on the home page of SUPER DELUXE, as
well as featured pre- and post-roll content on select programs.
From groundbreaking directors Quentin Tarantino and Robert
Rodriguez, Grindhouse delivers the ultimate film experience: a
double- bill of thrillers that recall both filmmakers' favorite
exploitation films. Tarantino's film, Death Proof, is a rip-roaring
slasher flick in which a killer pursues his victims with a car
rather than a knife, while Rodriguez explores an alien world eerily
familiar to ours in Planet Terror. Users of SUPER DELUXE may also
have access to a custom-designed page devoted to the premiere for
Grindhouse, featuring videos, a photo gallery, fan groups, contact
groups and downloads. Featured videos include trailers, footage and
a behind-the-scenes look at the making of the film. Grindhouse
opens in theatres on April 6. As the official spring break partner
of SUPER DELUXE, 360 OTC will receive a custom-designed page
featuring videos, fan groups, contact groups and downloads, as well
as a mobile component that promotes consumer interaction with both
brands. Running through May 15, featured videos include a special
program filmed from the beaches of spring break. 360 OTC will also
feature SUPER DELUXE content on its Airship Skyscreen as part of
the co-branded beach- cruising marketing partnership. SUPER DELUXE
is a place for artists and fans to get together and share great
original comedy. Each artist receives his/her own personalized spot
on the social network, which includes exclusive content and
opportunities to promote appearances and projects or to further
customize the experience. After registering free at SUPER DELUXE,
users can begin to trade videos with the artists and engage them in
discussing their work. Features include the ability to upload,
rate, share and discuss videos, as well as to exchange personal
messages with artists and other fans. Among the new features in
development are groups, which allow fans to join artists and others
to share and discuss their favorite funny videos. "It's really
exciting," Reifenberger said. "Now that the network has launched
and people can experience it first-hand, artists and fans are
already interacting beyond our expectations, and we have so much
more in store for them." Turner Broadcasting System, Inc., a
TimeWarner company, is a major producer of news and entertainment
product around the world and a leading provider of programming for
the television industry. *Source: Omniture 2007 - Yearly Unique
Users DATASOURCE: SUPER DELUXE CONTACT: Gina McKenzie of Super
Deluxe, +1-404-885-4315, or ; or Jennifer Toner of TBS Inc. Ad
Sales and Marketing, +1-212-275-6642, or Web site:
http://www.superdeluxe.com/ http://www.turnerclassicmovies.com/
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