VIP Cocktail Reception With the Pharmaceutical Society of Sri Lanka
and CPhI 17 October 2012, Colombo
MUMBAI, India, October 17, 2012 /PRNewswire/ --
The world's largest pharmaceutical organiser CPhI, in
collaboration with the Pharmaceutical Society of Sri Lanka, is pleased to cordially invite you
to an exclusive VIP cocktail reception.
Date: Wednesday, 17 October
2012
Time: 5:00 pm
Venue: Hotel Galadari
Key industry representatives will discuss the future of this
sector in Sri Lanka and mark the
official launch of 'Sri Lanka Pharma Week'.
Sri Lanka Pharma Week will address the industry's burning
issues: Bioavailability and Bioequivalence requirements, Pharma
Sales Force Effectiveness and Automation, and Supply Chain and
Distribution. Industry experts will provide their expert
insights through their own experiences.
Sri Lanka Pharma Week will address the industry's burning
issues: Bioavailability and Bioequivalence requirements, Pharma
Sales Force Effectiveness and Automation, and finishing on the
topic of Pharma Supply Chain and Distribution. Industry experts
will provide their understanding of the given topics on display,
while demonstrating relevant procedures through case studies and
speeches to delegates. Here's a quick insight on what the speakers
at this event have to say about these issues in Sri Lanka
Mr K ShivKumar, Managing Director, Eisai
Pharmaceuticals India, talks about the SFE and SFA in
pharmaceutical business, "SFE will be the key in exploiting the
expanding SL market. SFE will help in targeting the right customers
by the sales force by answering the key questions like - which
markets, which target audience, why and how, how often and with the
right message. SFE will decide who will be the winners and
losers"
Mr Himanshu Saxena, Vice
President Supply Chain International Business, Alembic
Pharmaceuticals says "Supply chain and distribution is the most
critical aspect of the pharmaceutical business to ensure that drugs
are delivered to the end patient quickly and in safe conditions".
He adds that "Even if the manufacturing and production of drugs is
done using GMP norms, the products remain unfit for consumption if
the safety of the drugs is compromised en route to the end patient
and since the pharmaceutical organisations in Sri Lanka are custodians of the products, it
is imperative that they ensure efficient distribution network so
that the patients can consume quality drugs and in time." When
asked about his views on the Sri
Lanka pharma week, here's what he had to say "Emerging
countries like Sri Lanka can draw
learnings on novel strategies adopted by countries like
India who have passed this stage
and are still successfully dealing with similar infrastructure
issues in some of the states. At this forum, the Indian pharma
supply chain experts would be discussing practical implementable
technologies to manage the supply chain to maintain adequate stocks
and manage demand cycles. This would eventually reduce the pressure
on the business and ensure that the sales are not affected."
Bansri Shah, Managing
Director, UBM (CPhI) says "We are grateful to Mr. Shalutha and
the Pharmaceutical Society of Sri
Lanka for their help and support towards the development of
'Sri Lanka Pharma Week'.
"It also gives me immense pleasure to bring our largest brand
CPhI to the rapidly growing industry in Sri Lanka and we would like to extend a warm
invitation to the pharmaceutical fraternity to participate in this
knowledge sharing."
About PSSL
The Pharmaceutical Society of Sri
Lanka is one of the country's leading industry associations
with over 1,000 members. The association aims to uplift the
industry and create further opportunities for this growing
sector.
About CPhI
CPhI is the world's largest event organiser for the
pharmaceutical industry bringing together since 1990 over 250,000
attendees, 4000 exhibitors from over 133 countries. The flagship
event in Amsterdam hosts 2,200
exhibitors and is the market leader for the global pharmaceutical
ingredients industry. Large scale exhibitions and content-led
conferences also take place in India, South East
Asia, China, Latin America and Turkey. http://www.cphi.com
About UBM
UBM is a global live media and B2B communications, marketing
service and data provider.
We help organisations make connections, communicate their
proposition and do business effectively. We enable professional
people in more than 40 countries around the world to connect and
engage with each other, with the markets they serve and with the
information they need to succeed. And we do this by whatever means
works best - at live events, through digital media or in
publications.
Our 6,500 expert staff are deeply embedded in the many
specialist communities we serve, bringing both an unusual depth of
understanding and real know-how. We organise hundreds of live
events each year; we provide data, marketing and information
products; we offer a portfolio of market-leading online and print
titles; and we support professional communicators through our
targeting, distribution and monitoring services.
Our culture of innovation and collaboration brings our people
together around common interests to create value, enhancing our
ability to do exactly the same for UBM customers. So, whatever
their business and wherever they operate, our customers do better
business through us. http://www.ubm.com
For further details, about participating at 'Sri Lanka Pharma
Week', contact Mr Jayadev Nair on
Jayadev.nair@ubm.com or +91(0)97692-77619.
SOURCE UBM India
