AMSTERDAM, March 13, 2013 /PRNewswire/ --
- CropWorld Global 2013 (October
29-30th 2013; Amsterdam RAI) launches 'planting
the seeds of innovation' campaign.
- Extensive research shows that innovation in 'crop sciences',
'supply chain', 'R&D' and 'water and irrigation' is essential
to addressing a sustainable future
CropWorld Global 2013, the annual agricultural industry event
run by UBM Live, will focus exclusively on helping the industry to
innovate - through its 'planting the seeds of innovation' campaign.
The new approach better reflects macroeconomic factors and follows
the commissioning of extensive research and the results of
recommendations taken from the leaders of the world's largest crop
producers and influential bodies - including Bayer Crop Sciences,
DuPont Crop Protection, Unilever, Lindsay Irrigation and the Food
and Environment Research Agency.
The independently commissioned research indicated that leading
companies in the crop production market are refocusing business
objectives towards innovation in crop science, water management and
the supply chain so that globally the industry can address the
challenges of sustainable food supply both now and in the
future.
Currently, some 35 countries require external assistance with
feeding their populations, and over the next 10-years food is
forecast to become 30% more expensive, with the worldwide demand
requiring production to rise 50% by 2030 - yet despite this, 30% of
food produced globally is wasted and in order for the industry to
make more food available on the population's plates, an evolution
in techniques is required.
Collectively, population growth, coupled with concerns around
climate change and a shrinking land mass available for arable
production means that most of the required increases in food
production will have to come through innovative ways to increase
crop yield and intensification.
In response, this year's two-day event (including exhibition and
forum) is gathering thousands of executives from over 75 countries
to come together and discuss how companies can look to utilise new
approaches to achieve the industry's most pressing goals,
including: 'decreasing the yield gap', 'increasing supply',
'developing sustainable crops', 'reducing water and waste issues',
and implementing a 'responsible supply chain'.
Through a bespoke combination of plenary sessions, panel
discussions and case studies, an international line-up of speakers
will delve into the political, commercial and technical topics
ranging from the impact of regulatory changes to assessing modern
plant breeding and soil management techniques.
Terri D'Elia, Exhibition Director at CropWorld Global, added:
"Providing safe, sustainable and adequate amounts of food
globally is one of the greatest challenges to international food
producers, scientists and governments today. After speaking with
the global agricultural industry we are using CropWorld 2013 to
launch our 'planting the seeds of
innovation' campaign. Essentially, we are now
acting as a central hub around which industry, government and
related companies can meet, share knowledge and contacts in order
to propagate the spread of beneficial innovations. Already the
global industry has voiced its support for our ambitious objectives
with exhibitors from agrochemical manufacturers and distributors,
seed and crop producers, biotech companies, research and
manufacturing organisations, and universities looking to
collaborate with top-level decision makers and
professionals."
The event is taking place in the
Netherlands (the world's second largest agricultural
exporter) between the 29th and 30th of
October at the Amsterdam RAI. Four vertical-specific, modular
conferences will take place over two-days examining the regulatory
and industry implications across 'water and irrigation', 'crop
science', 'supply chain', and 'R&D'.
If you would like further information on how to help spread
industry innovation, details on speaking at the event, exhibiting,
attending or sponsorship packages, please contact CropWorld Global
2013: Terri D'Elia Exhibition Director, email
enquiries@cropworld.com, Tel: +44(0)207-560-4364 or visit
http://www.cropworld-global.com
CropWorld Global 2013 event:
- Over 2000 global industry professionals, 90 exhibitors and 115
paid delegates
- Exhibitors are from the world's leading companies in their
respective areas: Crop Production and Protection; Water and
Irrigation; Supply Chain; R&D - Innovation; Seeds; Soil
Management; Packaging and Storage; Education & Training,
Regulatory & Academia; Crop Waste management & Storage;
Precision Agriculture and Machinery
- 4 exhibitor zones: Crop science, Water (irrigation, drainage
and management), Supply chain, and General (companies that supply
products and services to the sector)
CropWorld Global 2013 is being organised by UBM in
association with the British Crop Production Council (BCPC).
UBM uses its experience in overseas markets to complement and
build on the annual CropWorld conferences and
exhibitions by running regional events in the key crop producing
geographic regions of the world.
About UBM Live
UBM Live is a division of UBM Plc. (LSE: UBM) a leading provider
of business information services to the maritime, travel, fashion,
technology, healthcare, media, and property industries. UBM offers
services in trade shows, conferences, online, news distribution,
and publishing to customers across the globe. Its brands are
represented in more than 30 countries and are organised into
specialist teams that serve their business communities helping them
excel in their market by working effectively and efficiently. For
more information, go to http://www.ubmlive.com
About BCPC
British Crop Production Council (BCPC) and publishers promotes
the use of science and technology in the understanding and
application of effective and sustainable crop production.
Further details are available at http://www.bcpc.org
Further details are available from Terri D'Elia, Exhibition
Director UBM Live Tel +44(0)20-7560-4364,
email terri.delia@ubm.com or go
to http://www.cropworld-global.com
For media enquiries, please contact:
Alex Heeley or Tristan Jervis
De Facto Communications
T: +44-207-203-6740, E: a.heeley@defacto.com,
t.jervis@defacto.com
