Rajar Figures
October 23 2003 - 6:44AM
UK Regulatory
RNS Number:2260R
Capital Radio PLC
23 October 2003
Capital Continues to Strengthen National Presence
23 October 2003
Rajar figures released today show Capital Radio continues to strengthen its
national presence whilst holding its position as the number one commercial radio
group in London. Capital Radio Group has more listeners and a greater share of
listening hours than any of its competitors.
Nationally the group's reach is 7.8 million with a 11.9% share in its analogue
TSA. Total listening hours are up to 72 million. These figures have been buoyed
by the national figures for Xfm, which have increased to 634,000.
In London, the group's leading position has been maintained with strong
performances from Xfm, Choice and Capital Gold. During a year of transition for
95.8 Capital FM, the station has continued to attract nearly 2.3 million
listeners. The breakfast show remains the biggest in London with 1.2 million
listeners tuning in, making it the number one choice for Londoners over our BBC
and commercial competitors.
The new management team introduced significant changes to the schedule and
presenter line-up in late September. These changes are not reflected in the
current Rajar results (23 June -14 Sept) but together with the new breakfast
show presented by Johnny Vaughan and more compelling programming, we are
confident that we have the creative solutions in place to win back listeners.
Outside London, Capital Radio continues to see the benefits of its strategy to
grow national brands. The Century FM network has recorded best ever reach of 1.8
million and record share 7.5%, with outstanding results for 105.4 Century FM in
the NW. Across the Capital FM network strong results for Beat 106 and BRMB,
which has increased its share and now has the biggest breakfast show in
Birmingham.
Recording its first national figures, Capital Gold added around 370,000 new
listeners and 2 million listening hours.
Commenting on the figures David Mansfield, Capital Radio Chief Executive said,
"95.8 is going through a transition period which has been reflected in these
results. However, Capital Radio is a national group and I am pleased to see that
within this current Rajar period, there have been some significant successes in
our long-term strategy to increase our national presence. We are encouraged to
see the strengthening of our position outside of London, reducing our reliance
on our flagship station."
ENDS
** Data is strictly embargoed until 10:30am
Notes:
1. All figures refer to adults 15+
2. The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South Wales), Southern FM (Sussex), Power FM
(Hampshire), Beat 106 (Glasgow), FOX FM (Oxford), Invicta FM (Kent).
3. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system of
radio audience measurement. It is jointly owned by the CRCA (Commercial Radio
Companies Association) and by the BBC.
4. Reach refers to the number of weekly listeners in thousands and as a
percentage of the adult population of the station's broadcast area.
5. Share refers to the percentage of total listening time accounted for by a
station within in its own broadcast area within an average week.
Enquiries:
Capital Radio plc
David Mansfield 020 7766 6240
Jane Wilson 020 7766 6863
Finsbury Group
James Leviton 020 7251 3801
RAJAR - SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 7,917 7,812 7,738 7,600 7,630
% Reach 28 27 27 27 27
Total Hours 73,375 74,013 73,891 70,870 71,265
Market Share 12.1 12.1 11.9 11.8 11.9
Commercial Share 24.2 23.9 23.9 23.9 23.4
Capital FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 5,370 5,230 5,103 5090 5,016
% Reach 28 27 27 27 26
Total Hours 45,053 44,911 43,844 42,282 41,373
Market Share 11.1 10.9 10.4 10.3 10.2
Commercial share 21.4 20.7 20.3 20.3 19.5
Capital Gold Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 1,626 1,578 1,595 1,503 1,462
% Reach 9 9 9 8 8
Total Hours 10,973 10,624 10,609 10,157 10,131
Market Share 2.8 2.7 2.6 2.6 2.6
Commercial share 5.5 5.2 5.3 5.2 5.1
Century FM Network * RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 1,699 1,728 1,835 1,809 1,843
% Reach 16 17 18 18 18
Total Hours 13,617 14,245 15,704 15,638 16,198
Market Share 6.2 6.5 7.1 7.3 7.5
Commercial share 13.4 14.0 15.4 16.1 15.9
* Ocean FM is included in the Century FM Network figures from W3:2002
Capital Radio London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 3,396 3,184 3,059 3,175 3,013
% Reach 33 31 29 31 29
Total Hours 29,810 30,154 28,162 27,116 25,380
Market Share 13.6 13.5 12.7 12.6 11.4
Commercial share 24.8 24.8 24.4 22.7 20.8
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 2,636 2,460 2,413 2,624 2,269
% Reach 25 24 23 25 22
Total Hours 19,338 19,599 17,967 18,991 15,613
Market Share 8.8 8.8 8.1 8.9 7.0
Commercial share 16.1 16.1 15.5 15.9 12.8
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 1,103 1,211 1,037 1,077 1,017
% Reach 11 12 10 10 10
Total Hours 5,873 6,838 6,328 5,789 5,084
Market Share 2.7 3.1 2.9 2.7 2.3
Commercial share 4.9 5.6 5.5 4.8 4.2
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2002 2002 2003 2003 2003
Weekly Reach 535 484 442 437 502
% Reach 5 5 4 4 5
Total Hours 4,599 3,717 3,868 2,336 4,684
Market Share 2.1 1.7 1.7 1.1 2.1
Commercial share 3.8 3.1 3.3 2.0 3.8
This information is provided by RNS
The company news service from the London Stock Exchange
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