VIDEO from Medialink and General Motors: Luxury Car Business Surges
December 15 2006 - 4:18PM
PR Newswire (US)
NEW YORK, Dec. 15 /PRNewswire/ -- Contrary to some segments of the
automobile business that have been affected by the rise in gas
prices, the luxury car business is surging -- even as the
definition of "what luxury means" continues to change. (See video
at: http://media.medialink.com/WebNR.aspx?story=32845) There was a
day when power windows, tilt, cruise, maybe some wood or leather on
the inside meant a luxury car. Today, that's on an entry-level car.
Luxury car brands now take craftsmanship to unexpected levels. For
instance, Cadillac has a patented scent for their leather seats and
leather is now cut, sewn, and stretched over all exposed surfaces
of the interior. For their high-end halo car, the XLR, each engine
is literally handmade. So, you can actually have craftsmen work on
your car, personalize it, and build it specifically for you. This
is something that typical mass production lacks. Registered
journalists can access video, audio, text, graphics and photos for
free and unrestricted use at http://media.medialink.com/.
DATASOURCE: Medialink and General Motors CONTACT: Medialink New
York, +1-888-560-5578 or Web site: http://media.medialink.com/
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