SHNJ Rogue Baron Plc

 
TIDMSHNJ 
 
For Immediate Release 
 
                                 29 July 2022 
 
                                ROGUE BARON PLC 
 
                       ("Rogue Baron" or "The Company") 
 
                  Quarterly Trading Statement to 30 June 2022 
 
                     Operational progress in key markets 
 
Rogue Baron PLC (AQSE: SHNJ), a global company in the premium spirits sector, 
is pleased to announce   a trading statement for the quarter ending 30 June 
2022. 
 
In the second quarter, the group sold 689 cases globally resulting in revenue 
of $87,492, moving 55% higher compared to the same period in 2021, driven by 
both the addition of new markets and continuing demand from existing customers. 
 
In the key strategic US market, the team has been bolstered by an experienced 
salesman from  Republic National Distributing Company (RNDC), one of the 
largest distributors in the US.  As per the announcements of April 2022, the 
Company has added distribution in a number of European countries (UK, Spain, 
Switzerland and Austria).  These markets accounted for 14% of total case sales 
in the quarter as these markets have just begun to order their initial supply. 
The Company has now hired a UK based brand manager to push UK and EU sales with 
an initial particular focus on the UK.  Progress on expanded USA distribution 
has been made and the Company remains very confident of being able to deliver 
on this in the near term. 
 
Global consumer trends in the beverage industry continue to shift towards 
ultra-premium drinks consumption.  The Company has already seen the effect of 
this with sales in Europe of its 8-year old Shinju expression.  Rogue Baron 
intends to capitalise on this trend with the intended future launch of 12 and 
15 year old Shinju expressions.  Due to strong demand for aged Japanese Whisky 
and lack of supply this puts the Company in a strong position not only with 
respect to Japanese Whisky but with respect to being able to cross sell other 
spirits such as a super-premium tequila.  The Company has already had numerous 
other  approaches from other alcohol brands with respect to being able to 
access the Company's USA distribution network We believe this further franks 
the value proposition of the Company as the USA liquor market is littered with 
failed attempts by overseas brands to enter the country without understanding 
the market let alone the  regulatory system there. 
 
Given the Company's increasing distribution footprint globally Rogue Baron is 
looking at various options to both finance increased sales from current 
markets, enter new markets and potentially push new products through its 
existing sales platforms.  Numerous options are being perused by the board in 
order to take advantage of the opportunities that the Company is constantly 
being presented with. 
 
Audit Opinion 2021 
 
The Company is working in conjunction with its auditor to resolve the issues 
presented in the Company's report and accounts for the year ended 31 December 
2021, and will make a further announcement as soon as practicable. 
 
Ryan Dolder, CEO of Rogue Baron, commented: 
 
"We're pleased with the performance of the business in the second quarter of 
the year. Our goal over the past couple years, despite the difficulties caused 
by Covid, has been to continue to establish new markets, find the right 
distribution partners, and once that is in place, drive expedited growth 
through sales and marketing. We feel we are achieving that, specifically with 
our launch into Europe, despite continuing challenges around global logistics 
and sourcing of materials." 
 
 
The Directors of the Company accept responsibility for the contents of this 
announcement 
 
For further information, please contact: 
 
The Company 
 
Ryan 
Dolder 
 
rdolder@roguebaron.com 
 
AQSE Corporate Adviser: 
 
Peterhouse Capital Limited 
 
Guy Miller 
 
 +44 (0) 20 7469 0936 
 
AQSE Corporate Broker: 
 
Peterhouse Capital Limited 
 
Lucy Williams 
 
 +44 (0) 20 7469 0936 
 
 
 
END 
 
 

(END) Dow Jones Newswires

July 29, 2022 02:00 ET (06:00 GMT)

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