TIDMFIRE 
 
THE INFORMATION CONTAINED WITHIN THIS ANNOUNCEMENT IS DEEMED BY IAMFIRE PLC TO 
CONSTITUTE INSIDE INFORMATION AS STIPULATED UNDER THE MARKET ABUSE REGULATION 
(EU) NO. 596/2014, AS AMENDED ("MAR"). ON THE PUBLICATION OF THIS ANNOUNCEMENT 
VIA A REGULATORY INFORMATION SERVICE ("RIS"), THIS INSIDE INFORMATION IS NOW 
CONSIDERED TO BE IN THE PUBLIC DOMAIN. 
 
                                  IamFire plc 
 
                                  AQSE: FIRE 
 
                           ("FIRE" or the "Company") 
 
   Subscription of £2m in to WeShop Holdings Limited Convertible Loan Notes 
 
                       Update on WeShop Holdings Limited 
 
1.          Execution of Option to Subscribe £2m into Convertible Loan Notes of 
WeShop Holdings Limited ("WeShop"). 
 
IamFire plc is pleased to announce that it has agreed to subscribe to £2m of an 
option to invest up to £4,500,000 in Convertible Loan Notes (CLNs) in WeShop. 
On 17 November 2021, FIRE announced that it had agreed an option to subscribe 
for up to £4,500,000 in to WeShop by way of CLNs.  The option is available to 
be exercised until 18 February 2022 in tranches of £500,000 or above.  FIRE 
will have the right to convert any CLNs subscribed for at a conversion price of 
75 pence per WeShop share on the "Conversion Date", which is 18 May 2023. 
WeShop shares are currently trading on the JP Jenkins share trading platform. 
 
2.         Update on WeShop Holdings Limited 
 
WeShop has released its native mobile applications into the iOS app store and 
into the Google Android store.  The platform is also live at www.we.shop. All 
versions of the platform are by invitation only as WeShop admits a number of 
content creators, influencers and talent with exclusive access before the full 
launch in Q1 2022. 
 
Richard Griffiths Chairman of WeShop, said: 
 
"WeShop is a shoppable social network where personal recommendations are truly 
valuable.  We have aggregated the majority of the top 1,000 retailers in the UK 
onto one platform, giving the WeShop community access to over 1 billion 
products across multiple categories. 
 
The WeShop platform allows users to shop and help each other by reviewing, 
asking about or recommending products. And most importantly instead of 
rewarding the users with cashback, discount codes or vouchers, WeShop allows 
users to earn shares in the business. 
 
WeShop intends to be 90% owned by its community of users, so the more users 
shop, recommend and refer friends the more shares they will own in WeShop and 
the more they will share in its financial success.  Users of WeShop buy 
products from retailers through the platform as they would normally but in 
doing so they will earn shares in WeShop and benefit from aggregation as a 
community and the revenue streams generated from affiliate programs, data, 
promotion and advertising that the community through WeShop will generate. 
 
WeShop intends to be the first truly shoppable social network owned by its 
community of users.  By creating a disruptive online model we hope to create a 
retail revolution which shares the financial success of online businesses with 
the users of those online businesses whose data, transactions and engagement 
has created them in the first place. 
 
Indeed, even during the first week since launch to invitees only we are seeing 
increasing social interaction between the community via referrals and 
recommendations leading to significant transactions flow.  It is incredibly 
exciting to see the combination of online shopping and social media in action. 
 
Over the next few months, as we run towards the full launch in Q1 2022 will be 
onboarding more users and partners to WeShop and we look forward to keeping the 
community up to date with the exciting developments." 
 
3.         Sandy Barblett, Chairman of IamFire said: 
 
"The Board has been monitoring the initial roll out of the WeShop platform 
across native mobile apps and in web form.  Interactions amongst the initial 
invitation only user base have been truly impressive and transactions are 
flowing freely with users being credited with WeShop shares following 
purchases, recommendations and referral.  The initial signs of virality are 
particularly evident.  The full execution plan is well on track with the full 
launch due in Q1 2022. We have immense confidence in the globally impressive 
team that WeShop has gathered, including some of the UK's largest PR and Social 
Media marketing companies, as the full roll out approaches." 
 
 
The Directors of the Company, who have issued this RIS announcement after due 
and careful enquiry, accept responsibility for its content. 
 
REGULATORY ANNOUNCEMENT ENDS 
 
Enquiries: 
 
Company: 
info@iamfireplc.com 
 
Peterhouse Capital Limited 
 
Corporate Advisor: 
Guy Miller: + 44 (0) 20 7469 0930 (Direct) 
 
Corporate Broker 
 
Lucy Williams: +44 (0) 20 7469 0930 
Duncan Vasey: +44 (0) 20 7220 9797 (Direct) 
 
 
 
END

(END) Dow Jones Newswires

December 22, 2021 02:00 ET (07:00 GMT)

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