Adslot Appoint Seasoned Ad Tech Executive as General Manager - North America
April 04 2017 - 8:54PM
Business Wire
Adslot, the leading innovator of digital media workflow and
trading technology globally, today announced the appointment of Mr.
Cary Dunst as General Manager for North America, based in the
company’s New York office.
As General Manager, Mr Dunst will be responsible for developing
and driving Adslot’s business strategy across the North American
market. Additionally, he will have direct responsibility for sales
and operations, while managing new and existing relationships with
media agencies, advertisers, publishers, partners and other key
stakeholders across the region.
Mr Dunst is a seasoned senior executive who has been in the tech
sector for nearly 20 years, the last 10 focused on Martech, Data,
and Analytics solutions. He has thrived in early-stage startups as
well as global enterprises. Most recently Dunst was the Vice
President of Sales - North America for Lotame, the leading
independent data management platform used by marketers, agencies
and publishers globally. In this role he spearheaded numerous
initiatives such as implementing a sales forecasting methodology
(MEDDIC), and created the company's Sales Development
Representative (SDR) Program. Dunst was a key member of the Lotame
team during a tremendous period of growth, helping to increase
revenues 600% in 4 years of service.
Before joining Lotame, Dunst thrived in various sales and sales
leadership roles, most recently at Marin Software (a Biddable
Advertising Platform), and Hitwise, (a pioneer in the digital
analytics and competitive intelligence space, acquired by Experian
for $244 mm). As both a leader and contributor, he has shaped
culture in competitive and even tumultuous environments by focusing
on: ethics, people, and results.
Ian Lowe, Chief Executive Officer of Adslot said of Mr Dunst’s
appointment: “We are delighted to welcome Cary to Adslot’s
executive team as General Manager of North America. Cary joins
Adslot at an exciting time as non programmatic trading technology
moves into a meaningful position in the media trading toolset. A
proven sales performer and experienced leader, Cary will have the
autonomy to drive the US organisation forward and my strong support
to do so. The combination of Cary’s track record and cultural fit
made him the outstanding candidate for the role.”
Regarding his new role, Dunst stated: “I’m very excited to take
on the role of growing Adslot’s US business, and to be part of such
a passionate and pioneering company. As the advertising industry
continues down a path of automation at scale, Adslot’s technology
is highly relevant, valuable and unique. We are well positioned to
become the leading independent provider of Automated Guaranteed
technology for agencies, advertisers and publishers alike and I
look forward to contributing to the next phase of success.”
About Adslot
Founded in 2010, Adslot’s mission is to automate the workflow
trading of forward guaranteed display advertising. Our leading
technology is an independent, global media trading platform. Adslot
benefits a global community of media buyers and sellers, including
media agencies, publishers and advertisers, by providing efficiency
and effectiveness made possible only via purpose built technology,
and by doing so the basis on which the $60B forward guaranteed
online display industry will realise its full growth potential.
Adslot is a global organisation with operations in North America,
Europe and Asia Pacific and is headquartered in Australia.
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AdslotJennifer Herman, +61386959100Marketing
Managermarketing@adslot.com
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