SYDNEY and AIRPORT CITY,
Israel, June 4, 2012 /PRNewswire/ -- Breville Pty
Limited, a subsidiary of Breville Group Limited (ASX: BRG) and
SodaStream International, Ltd. (NASDAQ: SODA) today announced a
strategic partnership aimed at further expanding the home
carbonation category. The jointly developed soda maker is
expected to be available at retail in 2013. The terms of the
deal were not disclosed.
(Logo: http://photos.prnewswire.com/prnh/20100903/NY58941LOGO-b
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"The home carbonation market is one of the most exciting
categories in kitchen appliances today," stated Jonathan Lord, Acting CEO of Breville. "We
are delighted to join forces with SodaStream to bring together our
premium design capability with their industry leading
technology."
"We are proud to launch our first global "Powered-By
SodaStream" initiative with Breville, who represent the highest
quality in lifestyle kitchen products," stated Daniel Birnbaum, CEO of SodaStream. "The
features of this new product will empower consumers to enjoy the
many benefits of home soda making."
About Breville
Breville Group Limited, an Australian publicly listed company is
a leading provider of small electrical appliances. Over the past 80
years Breville has grown to become an iconic Australian brand
through thoughtful design and brilliant innovation. Today
Breville-designed products are sold in more than 50 countries
around the globe. From its research and design centre at its
Sydney, Australia headquarters,
the talented team of industrial designers and engineers develop new
products with those simple touches of ingenuity or brilliance that
empower people to do things more impressively or easily than they'd
thought possible in their own kitchen. The team's insights
into the changing world of food and beverage give Breville the
ability to design innovative appliances. For more information
on Breville please visit the company's website
www.brevillegroup.com.au .
About SodaStream
SodaStream manufactures beverage carbonation systems, which
enable consumers to easily transform ordinary tap water instantly
into carbonated soft drinks and sparkling water. Soda makers offer
a highly differentiated and innovative solution to consumers of
bottled and canned carbonated soft drinks and sparkling water. Our
products are environmentally friendly, cost effective, promote
health and wellness, and are customizable and fun to use. In
addition, our products offer convenience by eliminating the need to
carry bottles home from the supermarket, to store bottles at home
or to regularly dispose of empty bottles. Our products are
available at more than 50,000 retail stores in 42 countries around
the world. For more information on SodaStream, please visit the
Company's website: www.sodastream.com.
To download SodaStream's new investor relations app, which
offers access to SEC documents, videos, audiocasts and more, please
visit http://itunes.apple.com/app/soda-ir/id524423001?mt=8
Forward Looking Statement
This release contains forward-looking statements, which express
the current beliefs and expectations of management. Such statements
are based on management's current beliefs and expectations and
involve a number of known and unknown risks and uncertainties that
could cause our future results, performance or achievements to
differ significantly from the results, performance or achievements
expressed or implied by such forward-looking statements. Important
factors that could cause or contribute to such differences include
risks relating to: our ability to expand into our target markets,
including the United States; our
ability to continue to develop or maintain our presence in retail
networks; our ability to develop and implement production and
operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of
increased sales or increased product and brand name awareness; our
ability to maintain our customer base in markets where we have an
established presence; the risks associated with our reliance on
exclusive arrangements for the distribution of our home beverage
carbonation systems and consumables in each of the markets in which
we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the
future, competing products; potential product liability claims if
any component of our home beverage carbonation systems is misused;
our ability to protect our intellectual property rights; our being
found to have a dominant position in certain markets which may
place limits on our ability operate; risks associated with our
being subject to fluctuations in currency exchange rates; our
potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the
markets in which we operate; adverse conditions in the global
economy which could negatively impact our customers' demand for our
products; and other factors detailed in documents we file from time
to time with the United States Securities and Exchange
Commission. Forward-looking statements in this release are
made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.
Breville Contact
Jonathan Lord
Acting Chief Executive Office
Phone: +61 2 9384 9686
Jack.lord@breville.com.au
SodaStream Contact
Yonah Lloyd
Executive Director
Corporate Development and Communication
Phone: +972-3-976-2462
yonahl@sodastream.com
SOURCE SodaStream International, Ltd.
