Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing & Learning in New Sales Enablement Automation Platf...
October 04 2017 - 4:00AM
Business Wire
From Onboarding and Learning to Collaboration
and Closing, Bigtincan’s New Platform Release Provides Over 50 New
Enhancements to Help Automate the Sales and Marketing Lifecycle
SiriusDecisions Summit Europe, Booth 12 -- Bigtincan
(ASX: BTH), the leader in mobile, AI-powered sales enablement,
today announced a major new release of Bigtincan Hub, its Sales
Enablement Automation Platform, empowering sales, marketing and
service teams to work smarter and faster. With new AI-driven
features, and automation that supports each phase of the sales and
marketing lifecycle, Bigtincan Hub delivers a better customer
experience, empowering sales and marketing teams to drive improved
business results.
The new release includes an expanded roster of Sales Enablement
Automation capabilities that leverage Bigtincan’s market-leading AI
and machine learning technologies (SalesAI). Bigtincan Hub’s
feature set has been enhanced with more than 50 new features,
including adaptive learning and onboarding, smart customer
engagement analytics, social learning and collaboration,
account-based marketing, and an open, developer-friendly
environment called Bigtincan Add-ons that lets third-party
developers create extensions and new functionality.
“Bigtincan’s mission is to help its customers to work more
efficiently by unifying sales, marketing and service teams, and
using automation to guide them to more wins,” said David Keane, CEO
and co-founder of Bigtincan. “We designed this new release to
support the sales and marketing lifecycle from front to back. Sales
Enablement Automation technology makes it easy for sales,
marketing, and service teams to make the most of every interaction
they have with customers and prospects. By doing so, Bigtincan
Hub drives more pipeline impact, business wins, and ROI.”
The value of sales enablement within enterprises continues to
grow. According to a recent SiriusDecisions survey of 250 B2B
companies, 62 percent of sales enablement functions are
centralized, while 74 percent of firms reported annual increases in
sales enablement funding – the highest proportion ever seen.
Additionally, their number-one priority is deploying and training
on new sales technology.
“Technology provides optimal value to a sales organization when
it addresses the broad range of capabilities needed to make a
seller both more effective and efficient,” said Heather Cole,
Service Director, Sales Enablement Strategies, SiriusDecisions.
“These capabilities include the needs associated with role-based
onboarding, continuous personalized learning, internal
communications, collaboration, and content recommendations--often
augmented by machine learning. Ultimately, technology can
facilitate targeted learning, better customer interactions and more
meaningful coaching sessions because there is clarity and
transparency on both customer and rep behavior.”
Bigtincan Hub Infuses Automation Throughout the Sales Life
Cycle – From Content to CloseThe new Bigtincan Sales Enablement
Automation Platform adds more than 50 new features and upgrades to
help sales people work smarter and faster. The platform was
architected specifically to empower sales and marketing teams at
each step of the sales process, including:
- Sales Content Management for All
devices/OS’s including iOS 11: Bigtincan Hub’s new intuitive
design leverages the latest advancements in mobile technology,
including support for Apple’s new iOS11, ensuring that sales
content is readily accessible from any device. Expanded
Outlook and Gmail support, along with Salesforce AppExchange
improvements, and overall performance improvements deliver
productivity gains on any device.
- Adaptive Onboarding, Coaching and
Learning: The Bigtincan AI-powered engine makes onboarding
faster and more efficient. It delivers formal adaptive learning
content that adjusts to specific users’ personas, roles, skill
levels, locations and more. The new “My Learning” channel provides
custom content and structured learning materials. Its new video
capabilities facilitate interactive coaching, peer and manager
reviews, and sharing with customers.
- Social Learning and
Gamification: New social features – including easy-to-create
discussion groups and “Deal Rooms” – enable teams to discuss sales
strategies and follow the progress of specific opportunities. Teams
can link content to specific discussions, and compare skills,
actions, and outcomes to improve overall team performance.
Bigtincan’s SalesAI machine learning system also recommends peers
to follow and collaborate with.
- Deeper Sales and Marketing
Alignment: The new Platform features more complete integration
with marketing automation and CRM systems. This optimizes
account-based marketing (ABM) programs by automatically associating
sales content with marketing campaigns, and enabling automated
creation of leads and contacts based on ABM campaign rules.
- Smart Customer Engagement: A new
Smart Share system measures how customers engage with content,
including forwards, replies, comments and more. With support for
Virtual Reality (VR) content, sales reps can now learn and engage
with customers in new ways that transform the selling process.
- Dynamic Reporting and BI:
State-of-the-art dashboards and custom reporting tools help sales
and marketing users visualize, understand and communicate the
status of activities occurring across their sales organization.
Reporting is also enabled within Salesforce, allowing sales
managers to get direct knowledge of their team’s performance.
- Bigtincan Add-Ons: The new
release provides a programmable, extensible environment that lets
customers, third-party developers and content specialists create
extensions and new functionality to Bigtincan Hub based on
customer-specific sales needs or workflow requirements.
“Bigtincan Hub leverages AI and machine learning to make
reliable content recommendations, provide social learning
opportunities, and clearly and quickly assess individual
differences and similarities,” states Anthony Turco, CTO,
Bigtincan. “Our new release helps to optimize sales team
performance by increasing speed, while at the same time reducing
complexity. Bigtincan Hub does all this at scale so that busy sales
executives remain productive through targeted ongoing learning,
communication, collaboration and sharing.”
AvailabilityThe new Bigtincan Hub Sales Enablement
Automation release will be available within the next 30 days on iOS
and Web, inside CRM and email with other platforms released as they
are available.
To learn more about Bigtincan and Bigtincan Hub, visit
www.bigtincan.com
About Bigtincan
Bigtincan (ASX:BTH) helps sales and
service teams increase win rates and customer
satisfaction. The
company’s mobile, AI-powered sales
enablement platform features the industry’s premier user
experience that empowers reps to more
effectively engage with customers and prospects and
encourages team-wide adoption. Leading brands
including AT&T, ThermoFisher, Merck, ANZ
Bank and others rely on Bigtincan to
enhance sales productivity at every customer interaction.
With global sales and marketing headquartered in Boston, Bigtincan
also has offices across EMEA, Australia and Asia. To discover more
about how your organization can benefit from the Bigtincan Hub
platform, please visit www.bigtincan.com or follow
@bigtincan on Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20171004005369/en/
fama PR on behalf of BigtincanLindsay Daly,
617-986-5023bigtincan@famapr.com
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