Bigtincan Recognized in Gartner’s 2017 Market Guide for Digital Content Management for Sales
November 21 2017 - 4:46PM
Business Wire
Report Lists Bigtincan as a Representative
Vendor
Bigtincan, the leader in mobile, AI-powered sales enablement,
today announced that it has been recognized as a Representative
Vendor in the 2017 Gartner “Market Guide for Digital Content
Management for Sales.”
Gartner defines the high level capabilities of digital content
management for sales as content repository management, content
development, content delivery, content usage analytics, and sales
process integration.
“Digital content management plays an increasingly critical role
in sales teams’ success. In today’s mobile environment, reps need
the right content and insights at their fingertips at key moments
throughout the sales cycle,” said David Keane, Bigtincan co-founder
and CEO. “We believe our inclusion by Gartner validates our
platform strategy, AI direction, and our emphasis on helping
organizations simplify and scale performance across their sales
teams. We are thrilled to be recognized.”
According to Gartner, “digital sales content management (DCMS)
applications encompass repositories, authoring tools, collaborative
environments, and interfaces for publishing, versioning and
presenting content, to help salespeople (both direct and indirect)
efficiently and effectively develop and close business. These
applications improve the delivery of internal- and external-facing
content to salespeople, or improve engagement with prospects and
clients, and increase win rates, deal velocity and deal sizes. They
are most commonly used to support long-cycle B2B and B2C sales
processes, but they also apply to transactional sales processes,
such as detailing merchandisers on the retail selling floor.”1
Bigtincan’s mobile, AI-powered sales enablement automation
platform, Bigtincan Hub, is designed to empower sales, marketing
and service teams to work smarter and faster. On October 4, 2017,
Bigtincan introduced an enhanced version of Bigtincan Hub with new
AI-driven predictive features and other enhancements to support
critical phases of the sales and marketing lifecycle. Highlights
include support for Apple iOS 11, adaptive onboarding and learning,
deeper sales and marketing alignment, dynamic reporting/BI, and 3rd
party developer support for custom add-ons.
A complimentary copy of the Gartner “Market Guide for Digital
Content Management for Sales” report is available for download
here.
To learn more about Bigtincan and Bigtincan Hub, visit
www.bigtincan.com.
1 Gartner, “Market Guide for Digital Content Management for
Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A.
Hilbert, November 17, 2017.
Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Bigtincan
Bigtincan (ASX:BTH) helps sales and
service teams increase win rates and customer
satisfaction. The company’s mobile, AI-powered sales
enablement automation platform features the industry’s premier
user experience that empowers reps to more
effectively engage with customers and prospects and
encourages team-wide adoption. Leading brands
including AT&T, ThermoFisher, Merck, ANZ
Bank and others rely on Bigtincan to
enhance sales productivity at every customer interaction.
With global sales and marketing headquartered in Boston, Bigtincan
also has offices across EMEA, Australia and Asia. To discover more
about how your organization can benefit from the Bigtincan Hub
platform, please visit www.bigtincan.com or follow
@bigtincan on Twitter.
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fama PR for BigtincanLindsay Daly, +1
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