Bigtincan Partners with BPM Works to Offer Digital Content Solutions to Bigtincan Hub Customers
February 27 2018 - 9:00AM
Business Wire
Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales
enablement automation, today announced its partnership with
go-to-market and sales enablement specialists, BPM Works. Together,
Bigtincan and BPM can now offer next generation digital sales tools
on the Bigtincan platform, to accelerate the sales process and
support the critical phases of the marketing and sales
lifecycle.
The relationship will benefit Bigtincan customers by providing
them with optional expert resources for content development – from
marketing collateral and sales tools to interactive Digital
Playbooks – that can be leveraged quickly and easily within their
Bigtincan deployments. BPM’s content services are available
immediately in Bigtincan Hub and can be customized based on unique
customer needs or use-cases.
BPM helps companies develop deeper insights into their customers
and build value propositions and messages that pivot conversations
from selling product features to solving business problems. The
partnership will enable Bigtincan to better meet growing demand for
sales enablement and just-in-time learning materials across its
account base.
“We’ve been doing this for 14 years but the challenge has always
been getting sales people to engage with and use this type of
knowledge throughout the sales process” said Robin Griffiths,
Managing Director at BPM Works. “Interactive digital playbooks,
built in HTML5, can change the whole conversation with the
customer. As one of the leading sales enablement platforms with the
most advanced support for HTML5, Bigtincan will help us deliver
these solutions.”
David Keane, Co-Founder and CEO of Bigtincan commented, “When
salespeople can immediately identify the right insights, questions
to ask, customer challenges, and collateral for a particular sales
situation, they can better engage with that prospect. Digital
playbooks running on Bigtincan also enable sales to select relevant
ideas and edit them directly in the platform to prepare for their
next conversation, which is radically new and different
functionality for the industry.”
To read the recently published, related white paper, ‘Digital
Sales Enablement: Where the market is headed, new approaches and
latest technologies’ click here.
To learn more about this functionality, click here.
About BigtincanBigtincan (ASX:BTH) helps sales and
service teams increase win rates and customer
satisfaction. The company’s mobile, AI-powered sales
enablement automation platform features the industry’s premier
user experience that empowers reps to more
effectively engage with customers and prospects and
encourages team-wide adoption. Leading brands
including AT&T, ThermoFisher, Merck, ANZ
Bank and others rely on Bigtincan to
enhance sales productivity at every customer interaction.
With global sales and marketing headquartered in Boston, Bigtincan
also has offices across EMEA, Australia and Asia. To discover more
about how your organization can benefit from the Bigtincan Hub
platform, please visit www.bigtincan.com or follow
@bigtincan on Twitter.
About BPM WorksBPM helps companies build customer
insights, develop value propositions and messaging, and equip sales
people with the knowledge and tools to transform sales performance.
The Company’s Digital Playbook app and unique Messaging Workbench™
CMS enable companies to create and deploy digital sales tools at a
fraction of the cost associated with conventional development
approaches. Headquartered in London the Company also has offices in
New York. To learn more please visit www.bpmworks.com.
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PAN Communications for BigtincanKatharine Meyer,
617-502-4312kmeyer@pancomm.com
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