Satellite Security Systems, Inc. Announces Exclusive OEM Partnership With Blue Bird Corporation
March 15 2006 - 2:23PM
PR Newswire (US)
SAN DIEGO, March 15 /PRNewswire-FirstCall/ -- Celtron
International, Inc. (OTC:CLTR) (BULLETIN BOARD: CLTR) and its
wholly-owned subsidiary, Satellite Security Systems, Inc. ("S3"),
today announced an exclusive partnership with the nation's second
largest manufacturer of school buses, Georgia-based Blue Bird
Corporation. The strategic partnership between S3 and Blue Bird
begins the phased approach of incorporating Satellite Security's
GlobalGuard(TM) technology into Blue Bird's entire product line
while granting Blue Bird exclusive rights to integrate S3's
technology into every school bus they manufacture as well as all
buses they service through their network of dealers. S3's
GlobalGuard System builds on proven GPS technology by integrating
it with a 24-hour, seven days a week live Monitoring and Support
Center and two-way satellite communication to offer school
districts the potential for significant transportation cost
reductions through efficient routing and scheduling processes and
for tremendous advances in safety. "Innovative new products and
investments in the safety of transporting pupils will set us apart
from competitors that boast of being GPS enabled," said Jeff Bust,
CEO of Blue Bird. "Blue Bird is committed to incorporating GPS in
all of our offerings. Our relationship with S3 ensures that Blue
Bird continues to focus on quality and safety while fulfilling our
objective of streamlining business processes for our customer base.
This new partnership with S3 enables us to bring major enhancements
to an already proven product and systematically begin offering the
safety and informational aspects of this technology to all of our
clients." The performance and reliability of S3's Global Guard
Technology in the transportation industry has been proven through
its use in some of the largest school districts in the United
States. Capabilities of S3's system in school bus applications
include monitoring of location, speed, and driver performance, real
time communication between vehicles and the Monitoring and Support
Center, and alert systems for virtual perimeters or excessive
speeds. "By combining S3's technology with Blue Bird's extensive
network, we are able to exponentially expand upon the number of
schools and students our technology can help protect," Ken Dixon,
CEO of S3 explains. "S3 and Blue Bird will now deliver the ability
to monitor virtually every aspect of a school's transportation
process through the use of our hardware technology and our software
solutions, tied directly to the various school district databases,
if they so choose." Dixon goes on to add, "Ultimately, each school
will have the safety and security of knowing the exact location and
status of their fleet. They will have automatic notification of any
critical event and can even remotely disable or shut down a bus in
the event of an emergency through S3's 24/7 Monitoring and Support
Center and local law enforcement." S3 received an initial payment
of $250,000 from Blue Bird to secure exclusivity while both parties
finalize a formal OEM contract and exclusivity rights for Blue
Bird. Blue Bird moved into the agreement with S3 after performing
exhaustive due diligence with regard to the capabilities of the
GlobalGuard technology. Blue Bird selected S3's GlobalGuard
Technology over all other GPS tracking technologies that it
researched and tested, in part because it is significantly more
advanced than anything else in the market, it's 27/7, and the fact
that it is used by some of the largest school districts today. "We
are very encouraged by the synergies that are created by combining
forces with Blue Bird," said Ken Dixon, CEO of S3. "We have a track
record of providing services to school districts that allow them to
ensure every student that rides a bus is transported in a timely
and safe manner. The demand for our solution from schools grows
every day. Blue Bird and their network of dealers have
relationships with nearly every district in the country." Phase one
of this partnership gives Blue Bird an initial lock-up of
exclusivity so that both parties can work through the terms of a
formal OEM agreement. During this period Blue Bird will announce
the new program and roll it out to their entire dealer network at
their annual conference later this month. Phase two will commence
immediately following the execution of the OEM agreement on March
31, 2006 with an initial commitment to a minimum of 2500 units.
Phase three will see ongoing, annual commitments by Blue Bird in
ordering and installing the S3 technology in all Blue Bird
manufactured buses and continued retrofitting of all buses, in
service today, whether they were built by Blue Bird or another
manufacturer. Blue Bird currently manufactures approximately 10,000
buses per year and has an installed fleet of over 200,000 buses.
This phased approach allows Blue Bird the time to create the
processes and policies for incorporating S3 technology into the
manufacturing of each bus while also giving Blue Bird's dealer
network access to S3's technology for school districts to install
in the aftermarket. Blue Bird's dealer network will allow virtually
every school district in America, access to S3's technology. About
Satellite Security Systems, Inc. With headquarters in San Diego,
California, Satellite Security Systems, Inc. is a wholly-owned
operating subsidiary of Celtron International, Inc. (OTC:CLTR)
(BULLETIN BOARD: CLTR) and is supported by a nationwide team of
sales and service professionals with expertise in industries such
as law enforcement, military, communications and investment
banking. Clients include the U.S. Secret Service, U.S. Bureau of
Immigration and Customs Enforcement, U.S. Department of Labor,
Washington D.C. Public School System, San Francisco Unified School
District, Fairfax County Public Schools, InterState Oil Company,
Gateway Cities of Governments, and other entities serving various
industries. Satellite Security Systems' GlobalGuard(TM) technology
secures, tracks, and controls assets throughout the United States,
Mexico, and Canada for clients including military, government,
police, and the consumer market. GlobalGuard(TM) users can
communicate with, monitor, track, analyze and control the movement
of virtually any object in transit. The integration of Motorola's
two-way satellite communications, on-board CPU and an integrated
Global Positioning System (GPS) make it possible for
GlobalGuard(TM) users to send data back and forth from a central
command unit or monitoring center while being continually alerted
to new or dynamic changes. The GlobalGuard(TM) active communication
and GPS system can be incorporated into unlimited applications. To
contact Satellite Security Systems, Inc.: John Phillips,
877-437-4199 or . About Celtron International, Inc. Celtron
International, Inc. is engaged in the business of marketing
products and services in vehicle locating and management, and asset
tracking and telemetry solutions. Celtron's products and services
incorporate the latest, state of the art technology, including
cellular, global positioning, and satellite technology. To contact
Celtron International, Inc.: Kenneth Dixon, 877-437-4199, or .
About Blue Bird Inc. Blue Bird offers a complete line of Type A, C,
and D school buses in a variety of options and configurations. For
nearly 80 years, Blue Bird Corporation has continued to set
industry standards with its innovative design, manufacturing
capabilities and customer service. Blue Bird has an extensive
network of distributors and service-parts facilities throughout
North America. For more information, please visit
http://www.blue-bird.com/. FORWARD LOOKING STATEMENT: This press
release contains forward-looking statements, including expected
industry patterns and other financial and business results that
involve known and unknown risks, uncertainties and other factors
that may cause our actual results, levels of activity, performance
or achievements to differ materially from results expressed or
implied by this press release. Such risk factors include, among
others: the sustainability of recent growth rates in the market for
GPS products and services; whether certain market segments,
particularly enterprise security, grow as anticipated; the
positioning of Celtron's and S3's products in those segments; the
competitive environment in the asset tracking and monitoring
industry; ability to integrate acquired companies and technology;
ability to retain key employees; ability to successfully combine
product offerings and customer acceptance of combined products;
general market conditions, fluctuations in currency exchange rates,
changes to operating systems and product strategy by vendors of
operating systems; and whether Celtron and/or S3 can successfully
develop new products and the degree to which these gain market
acceptance. Actual results may differ materially from those
contained in the forward-looking statements in this press release.
Additional information concerning these and other risk factors is
contained in the Risk Factors sections of Celtron's previously
filed Form 10-K and Form 10-Q. Neither Celtron nor S3 undertake any
obligation to update or revise forward-looking statements to
reflect changed assumptions, the occurrence of unanticipated events
or changes to future operating results. DATASOURCE: Satellite
Security Systems, Inc. CONTACT: John Phillips of Satellite Security
Systems, Inc., +1-877-437-4199 or ; or Kenneth Dixon of Celtron
International, Inc., +1-877-437-4199, or Web site:
http://www.blue-bird.com/
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