PARIS, February 19, 2013 /PRNewswire/ --
eServGlobal (LSE: ESG & ASX: ESV), the global telecoms
software vendor specialising in Mobile Money and Value-Added
Services, announces that following an initial contract signature
last year, it is now rolling out its mobile money solution to a
mobile network operator in East
Africa.
(Logo:
http://photos.prnewswire.com/prnh/20120730/552126 )
The contract includes the provision of mobile money,
microfinance, credit, postpaid bill payment, mobile banking, salary
disbursement, electronic recharge and mobile wallet
functionality.
In the region where this solution will be deployed, the economy
is largely cash-based with very low penetration rates of formal
financial services. Salaries are primarily paid in cash and the
majority of people lack ways to save or pay bills via electronic
methods. Mobile phones provide a way to extend financial services
to low-income customers given their wide-spread use in this
demographic. Historically financial institutions have been unable
to adequately service these people, especially in remote areas,
given the cost of bricks-and-mortar branches.[1]
eServGlobal's mobile money solutions provide access to
mobile-based financial services such as a mobile wallet, mobile
money transfer, bill payment and salary disbursement. The platform
can also be extended to provide more advanced mobile financial
services such micro insurance, savings and loans.
Paolo Montessori, COO of eServGlobal, said, "The deployment of
these innovative services to a new customer demonstrates that
eServGlobal's mobile money offering is tailored to match the
evolving needs of the market. We expect this project to strengthen
our foundations for further wins in this region. We continue to
focus on building interoperable, mature mobile financial solutions
for service providers across the African continent and throughout
the world."
The operator is part of a telecom group serving the needs of
customers across several African countries covering the areas of
mobile, fixed, internet and broadband services.
Mobile financial services are increasingly being adopted by
emerging and rapidly growing economies across the African
continent. Total African mobile money transfers are expected to
exceed $200 billion in 2015,
accounting for approximately 18% of the continent's
GDP[2].
eServGlobal will be showcasing its mobile money solutions next
week at the Mobile World Congress in Barcelona, the world's premier mobile industry
event. eServGlobal will be located at Hall 7, Stand E60 where
visitors can experience the technology first hand via an
interactive end-to-end mobile money demonstration.
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1. GSMA - Mobile Money for the Unbanked
2. The World Bank
About eServGlobal:
http://www.eservglobal.com/company
