National Australia Bank Ltd. (NAB) said Monday that it has agreed to buy some of Aviva PLC's (AV.LN) Australian business for A$825 million cash to expand and enhance its own wealth management business.

The purchase is expected to add to earnings per share and return on equity in its first full year after acquisition, excluding estimated integration costs, the bank said in a statement.

Before completion, Aviva's Australia unit will pay a A$40 million dividend and will also pay a net asset adjustment of A$60 million after the deal is completed, taking total proceeds for Aviva to A$925 million, the largest U.K. insurer by market capitalization, said in a statement.

National Australia Bank is seeking to boost earnings from wealth management and insurance to offset bad debts and slower loans growth arising from the global credit crunch.

The bank will acquire all shares in Aviva Australia Holdings Ltd., which includes Norwich Union life insurance, Navigator investment platform operations and strategic stakes in four independent financial advisory firms, but not Aviva's asset management business or interest in PIH financial advisory business, it said.

"This acquisition will enhance our offering in key wealth management segments including insurance and investment platforms, adding scale, efficiency and new capabilities to our operations," National Australia Bank Chief Executive Cameron Clyne said.

The transaction is at a price-to-embedded-value of 1.1 times at Dec. 31 and at a price to earnings multiple below sector comparables such as AMP Ltd., AXA Asia Pacific Holdings Ltd. and Tower Australia Group, National Australia Bank said in presentation notes.

The bank said its tier 1 ratio would fall by about 15 basis points as a result of the transaction.

U.K. insurer Aviva said it sold the unit to focus on key growth markets in Asia, including China and India, where it hopes to achieve a leading position.

The transaction price represented 16 times 2008 net earnings, or 5% of Aviva's capitalization, for a business that accounted for 2.6% of the company's operating profit last fiscal year, Aviva Asia Pacific Chief Executive Simon Machell told reporters on a conference call.

"The rationale for the sale is simple. It was clear that growth to a leading market position from the small base we had in Australia would be challenging due to the competitive nature of the market," he said.

Aviva currently ranks ninth in the Australian life insurance market and its wealth management platform is ranked eighth, Machell said.

"It would be more valuable in the hands of a larger, local participant, particularly in a consolidating industry where scale matters," he said.

"Australia is a good market in which to dispose of assets," Machell said, because it is "less affected by the global financial crisis" with high interest in the business, the prospect of receiving a good price for the assets, particularly with the Australian dollar gaining against the British pound in recent months.

The unit had earnings of A$60.7 million in the year to Dec. 31, down 37% from A$96.2 million a year earlier.

Aviva will keep its asset management business in Australia to capitalize on the growth of the country's pension fund market, Machell said.

The acquisition is expected to generate total synergies of about A$70 million a year before tax, with about A$50 million from cost cutting and A$20 million from additional revenue, National Australia Bank said.

"Given that it's quite hard to do anything in terms of acquisitions in banking, (growing its) wealth management makes sense but, in the scheme of things, it's a fairly small deal," said a Melbourne-based analyst, who declined to be named. "It's not a transformational deal. It serves both parties well."

"I'm surprised by the relative size of the integration costs of A$125 million on a total of A$825 million," the analyst said. "It's quite significant but it's a fairly small (transaction) and it won't change our hold recommendation on the stock," the analyst said.

The Aviva businesses had about 350,000 customers at Dec. 31.

Australian newspapers had reported that National Australia had been in a battle with others, including AMP, Tower and Macquarie Group to buy the business.

Machell said that four companies made it into the final round. He declined to identify the other bidders.

The sale is subject to regulatory approvals and is expected to be completed during the fourth quarter of 2009, National Australia Bank said.

Morgan Stanley and JPMorgan Chase & Co. managed the sale.

-By Andrew Harrison, Dow Jones Newswires; 61-3-9292-2095; andrew.harrison@dowjones.com

 
 
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