-- Virgin Australia first-half net profit down 56% to A$23 million

-- Underlying profit of A$61 million slightly below expectations

-- Forecasts rise in full-year underlying profit

SYDNEY--Virgin Australia Holdings Ltd. (VAH.AU) Tuesday booked a 56% fall in first-half profit as intensifying competition in Australia's domestic travel market drove down ticket prices and stopped it from passing on the carbon tax to customers.

Australia's second-biggest carrier after Qantas Airways Ltd. (QAN.AU) has been expanding flying capacity and putting business-class seats on its jets for the first time to wrest market share from its larger rival. The turf war has led to heavy discounting on ticket prices and shrunk both airlines' margins.

Net profit for the six months to Dec. 31 fell to 23.0 million Australian dollars (US$23.6 million) from A$51.8 million a year earlier, when the group also benefited from Qantas temporarily grounding its fleet due to industrial action.

Yields on ticket prices contracted by 1% due to the aggressive pricing environment.

"The competitive capacity position meant we couldn't put on the carbon tax component," Chief Financial Officer Sanker Narayan told reporters.

Airlines are among the worst emitters of carbon into the atmosphere from fuel burnt during flights. Virgin Australia said the levy--introduced July 1--cost its business A$24.4 million during the half.

Australian airlines aren't immune to the fragile consumer confidence plaguing their international peers, but the relative strength of its mining-led economy is buoying demand for business travel. Virgin Australia is targeting capacity expansions on routes connecting the financial hubs of Sydney and Melbourne to the mining capital of Perth.

Virgin Australia--a quarter-owned by Richard Branson's Virgin Group--is also beefing up its presence in the fly-in, fly-out market that ferries resources workers to smaller regional centres.

In a sign that its strategy is attracting passengers, the company said more than a fifth of its revenue during the half was generated by higher-yielding corporate and government travelers, up from below 10% several years ago.

Apart from now offering business-class tickets, the airline has also been trying to entice premium travelers by expanding its global reach through international alliances with Singapore Airlines, Etihad, Delta Air Lines and Air New Zealand. It said the partnerships drove a 7.9% jump in international revenue during the half.

Changes made to the company's business-class offering were part of a three-year period of investment, which ended last financial year. The company has subsequently flagged a three-year cost-cutting drive to try and reach average savings of A$200 million a year by the end of the 2015 financial year. Chief Executive John Borghetti said that six months in, the company is on track to hit the target.

Sydney-based Virgin Australia's underlying pre-tax profit, a measure more closely watched by analysts, fell to A$61.0 million from A$96.1 million, slightly below the A$65 million average of five analysts' forecasts compiled by Dow Jones Newswires. The difference between underlying profit and bottom line profit can be attributed to the cost of introducing a new ticket booking system.

Virgin said it expects underlying pre-tax profit in the full year to exceed the A$82.5 million posted a year earlier, and predicted its flying capacity within Australia in the six months to June 30 would be 5% and 7% higher on year.

Virgin's reach within Australia will expand should it complete deals to take control of Tiger Airways's Australian unit and regional carrier Skywest Airlines Ltd.(SXR.AU). Australia's competition watchdog has yet to rule on the Tiger deal, and has expressed some concern it could create a duopoly in the skies.

-Write to Ross Kelly at ross.kelly@wsj.com

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