WEC White Energy Company Limited

White Energy Company Limited, a Sydney-based company which is in the business of commercializing its patented coal upgrading technology worldwide (ASX:WEC), today announced it has appointed Judith A. Tanselle as the President of its North American operations. The appointment occurs as White Energy looks to ramp-up its North American presence, and capitalize on the opportunities available working with American coal producers in the Powder River Basin, to produce a cleaner, more energy efficient coal product from their vast sub-bituminous coal reserves. Tanselle, age 53, joins White Energy Company from JM Energy Advisors, LLC, where she was principal of an energy consulting company specializing in advising US based power companies and others involved in the competitive energy industry on risk management, portfolio optimization, project development and environmental strategy. Immediately prior to her time with JM Energy, Tanselle was an Executive Director of New Jersey�s NRG Energy where she was responsible for managing their coal and emissions procurement and trading activities. She has also held the positions of Managing Director of Coal and Oil Trading for PG&E National Energy Group in Maryland, Vice President of Coal and Emissions Marketing for Missouri-based Aquila Energy, and Manager of Coal Trading at LG&E Energy Marketing in Louisville, Kentucky. She currently serves on the Board of Directors for the Coal Trading Association (CTA), is a past member of the NYMEX Coal Advisory Committee and a past President and Director of the Lexington Coal Exchange. John Atkinson, Managing Director of White Energy Company, said, �The appointment of such a senior figure in the American coal industry sends a clear signal of our intent in the US market, particularly the Powder River Basin. �Judy has been working closely with us in a consulting capacity for a number of months and has contributed towards the development of White Energy�s North American market entry strategy. This process has clearly demonstrated there is a need to have someone leading in the US, helping drive our business dealings with the sub-bituminous coal producers and power companies alike. Tanselle stated, �White Energy is at a pivotal stage in its development, and the Group is starting to gain real traction with the US coal producers and power companies who are coming to grips with the value of its Briquetting Technology that upgrades lower grade coals such as those in the Powder River Basin into higher energy briquettes with properties similar to that of higher value bituminous coals. �For national energy security and environmental reasons, the US is increasing its dependence on sub-bituminous coals out of the Powder River Basin. When these coals are upgraded using White Energy�s unique process, the result is a coal that can be transported and converted to electricity much more efficiently creating value for the coal producer, railroad, utility and ultimate electricity consumer. Also, since the White Energy process creates a dust free briquette, this process may be the solution to the environmental challenge of coal dust that the US coal and rail industries have been searching for.� �White Energy�s entry into the North American market is a significant step for the Company but it is also very important for the US coal and energy industries. I see White Energy as having enormous opportunities in North America and am very excited to be joining them to accelerate the deployment of the White Energy process in this region.� About White Energy Company Limited White Energy Company Limited is a public company listed on the Australian Stock Exchange under the ticker symbol WEC. White Energy is the exclusive worldwide license holder of the Binderless Coal Briquetting process that upgrades relatively poor high moisture coals and significantly increases their energy efficiency. White Energy is in the process of commercializing its technology and is currently constructing a major commercial plant in Indonesia. In addition to its Indonesian focus, it is actively pursuing opportunities to deploy its technology across various markets including China, India, South Africa and the USA. White Energy has a technology that represents a first step in building a cleaner coal solution. White Energy has an evolutionary process that speeds the maturation of lower grade coals. White Energy is committed to delivering cleaner coal technologies with a view to ultimately achieving zero emission targets. Its White Coal process has been shown to be cost and operationally superior to competing technologies. The process was developed by Australia�s Commonwealth Scientific Research organization in conjunction with TraDet Inc, K.R. Komarek Inc and The Griffin Coal Mining Company Pty Ltd. 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