#HearWellStayVital Campaign Embraced by Newly Appointed Hearing Industries Association Board Member, Marc C. Lundeberg, Amplifon Americas Executive Vice President

Amplifon S.p.A. (“Amplifon” or the “Company”; MTA; Bloomberg ticker: MIL:AMP.MI), global leader in hearing health care solutions and services, encourages all Americans to schedule a hearing check during the month of May, recognized as Better Hearing and Speech Month by the Hearing Industries Association (HIA).

This May, the HIA’s “Preserve Your Passion” campaign seeks to make hearing wellness checks as routine as annual exams for vision or dental. It goes beyond awareness. It’s about encouraging action, something Amplifon Americas is especially passionate about.

Each year, millions of Americans with hearing loss go untreated. Substantial research and anecdotal data show that untreated hearing loss is linked to numerous physical and mental conditions, as well as quality-of-life issues.

Amplifon Americas Executive Vice President, Marc C. Lundeberg, who was recently appointed to the board of the HIA, says “good hearing empowers an active and healthy life, increasing social engagement, improving communication, and lowering the risk of isolation.”

Lundeberg looks forward to continuing to help shape the dialogue about hearing health care as the newest board member of HIA and has this message for all, “Keep your genius unleashed, control your destiny, and stay vital! Get your hearing checked!” To check your hearing, visit your local hearing healthcare professional.

In addition to getting a hearing check, there are many ways to support Better Hearing and Speech Month. Encourage those around you to get a hearing test, spread awareness of hearing health among your network, and become an advocate by visiting www.hearwellstayvital.org.

About AmplifonAmplifon, global leader in the hearing care retail market, empowers people to rediscover all the emotions of sound. Amplifon’s around 16,000 people worldwide strive every day to understand the unique needs of every customer, delivering exclusive, innovative and highly personalized products and services, to ensure everyone the very best solution and an outstanding experience. Amplifon operates through a network of around 11,000 points of sale in 29 Countries and 5 continents. More information about the Company is available at: www.amplifon.com/corporate.

Amplifon Americas, a division of Amplifon Group, is a leading provider of hearing health care solutions in the U.S. and Canada. Headquartered in downtown Minneapolis, Minnesota, Amplifon Americas has been awarded a Top Workplace for the last five years. Its team of 470 people is dedicated to serving the diverse needs of its customers through four unique and independent brands: Miracle-Ear, Elite Hearing Network, Amplifon Hearing Health Care, and Amplifon Canada (formerly Miracle-Ear Canada). Through a powerful combination of leading-edge technology and high-quality care, Amplifon Americas’ hearing care solutions strive to improve lives, relationships, and its communities.

About Hearing Industries AssociationHIA is the trusted voice in hearing health care for patient safety and education, delivery care, innovation and public policy. HIA is a national trade association with headquarters in Washington, DC. To learn more: www.hearing.org

Media RelationsAmplifon AmericasKeva MeyerTel 763-268-4130keva.meyer@amplifon.com

Corporate CommunicationAmplifon GroupLuca MariniTel +39 02 5747 2005luca.marini@amplifon.com

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