60 Million Americans Watching Carbohydrates May Not Get Enough Essential Nutrients New One-A-Day(R) CarbSmart(TM) Multivitamin with Extra Biotin Helps Fill the Gap MORRISTOWN, N.J., April 14 /PRNewswire-FirstCall/ -- Today, Bayer HealthCare's Consumer Care Division introduces One-A-Day CarbSmart, one of the first complete multivitamins specially formulated to provide key nutrients low-carb followers may not be getting enough of, including B vitamins found in enriched grains like bread and pasta, vitamins C, E and beta-carotene which are antioxidants found in fruits and vegetables, and potassium and calcium found in yogurt and milk. Nearly 32% of U.S. adults are watching their carbohydrates, which means they may not be getting enough of these key nutrients. Studies have shown that, even without restricting carbohydrates, 70-80% of Americans don't get the recommended five servings of fruits and vegetables each day. Experts are concerned those following a low-carbohydrate diet are even less likely to meet daily requirements. (Photo: http://www.newscom.com/cgi-bin/prnh/20040414/NYWV001 ) "Adults following a low-carbohydrate lifestyle may not be getting enough of key nutrients by eliminating whole food groups," said Robyn Flipse, MS, RD, author of The Wedding Dress Diet and Fighting the Freshman Fifteen and active member of the American Dietetic Association. "Taking a complete multivitamin while restricting carbohydrates is often important to balance your nutrient intake," adds Flipse. One-A-Day CarbSmart contains higher levels (compared to 100% of the Daily Value) of key B vitamins and antioxidants consumers may not be getting enough of when limiting carbohydrate-rich foods. Plus, CarbSmart contains higher levels of Biotin (150% of the Daily Value), a key B vitamin that helps break down fats and proteins into energy. In addition to extra Biotin, One-A-Day CarbSmart contains vitamins C, E, B6, B12 and folic acid for heart health; antioxidant vitamins C, E and beta-carotene, plus the minerals zinc and selenium to support immune health; and calcium, magnesium, potassium, zinc, and vitamin D for muscle and bone health. "We recognized a need to develop a multivitamin supplement that would address a significant gap in nutrient intake for the millions of Americans watching the amount and type of carbohydrates they eat," said Shane Durkee, Director of Nutritional Science and New Business at Bayer HeathCare. "One-A- Day CarbSmart is designed to be a part of an overall healthy low-carbohydrate lifestyle." In fact, experts say a multivitamin is an important part of an overall healthy lifestyle for all adults. Researchers from Harvard Medical School announced a landmark recommendation in The Journal of the American Medical Association (JAMA - June, 2002) stating that all adults should take a multivitamin daily -- in addition to eating a healthy diet -- to ensure they get the optimal amount of nutrients each day. One-A-Day CarbSmart is the newest addition to Bayer's broad line of One-A-Day products, which provide specially designed multivitamin formulas tailored for individual health needs. The One-A-Day line of multivitamins includes One-A-Day WeightSmart(R) with EGCG, Men's Health Formula with lycopene and One-A-Day Women's with calcium. For more information about the One-A-Day multivitamins, visit http://www.oneaday.com/ or call 1-800-800-4793. Bayer Consumer Care, a division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer Consumer Care is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer Aspirin, Aleve, Phillips' Milk of Magnesia, Midol, Alka-Seltzer, Alka-Seltzer Plus, Bactine, RID and One-A-Day and Flintstones vitamins. Bayer HealthCare LLC, a subgroup of Bayer AG with sales of approximately 9,4 billion Euro in 2002, is one of the world's leading, innovative companies in the health care and medical products industry. The company combines the global activities of the Animal Health, Biological Products, Consumer Care, Diagnostics and Pharmaceuticals Divisions. More than 34,000 people are employed by Bayer HealthCare worldwide. Bayer HealthCare's aim is to discover and manufacture innovative products that will improve human and animal health worldwide. Bayer HealthCare's products enhance well-being and quality of life by diagnosing, preventing and treating disease. CarbSmart trademark used under license from CarbSmart, Inc. Sparks, NV. http://www.newscom.com/cgi-bin/prnh/20040414/NYWV001 http://photoarchive.ap.org/ DATASOURCE: Bayer HealthCare's Consumer Care Division CONTACT: Roni Grossman, +1-860-828-2044, , or Jennifer Solar, +1-212-631-0505, , both of SENSEI Health, for Bayer HealthCare's Consumer Care Division Web site: http://www.oneaday.com/

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