By Giovanni Legorano 

MILAN-- Assicurazioni Generali SpA said Wednesday that it has entered into exclusive talks to sell its Swiss private bank BSI to Banco BTG Pactual.

"Generali has granted exclusivity to Banco BTG Pactual to conduct negotiations relating to the potential acquisition of the entire share capital of BSI," the insurer, which is Europe's third largest, said in a statement.

Since Mario Greco took the helm of Generali in August 2012, the company sold a number of businesses or stakes in companies, including part of its shares in Banca Generali and a U.S.-based reinsurance business. It also announced plans to shed investments in Italian companies, such as Telecom Italia.

However, Generali has struggled to sell BSI after almost two years. In the last months, Mr. Greco often said talks on the sale of BSI were ongoing and that he wanted to sell it only at an adequate price and that this sales process was complicated.

Increasing international pressure, especially from the U.S., aimed at digging out undeclared assets from Swiss bank accounts has put pressure on the price of businesses like BSI, bankers and industry experts say.

At the same time, those banks could run the risk of paying penalties in the future because of the increasing crackdown on tax evasion and money laundering.

Investment bankers say all these factors make it very hard to value and sell the business.

Write to Giovanni Legorano at giovanni.legorano@wsj.com

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