Majesco Entertainment Partners With Zumba Fitness LLC To Bring Upcoming 'Zumba(R)' Video Games To Market
August 11 2009 - 10:26AM
PR Newswire (US)
Revolutionary Dance Fitness-Party(TM) Lets Players Party Off the
Pounds EDISON, N.J., Aug. 11 /PRNewswire-FirstCall/ -- Get ready to
ditch the workout and join the Zumba movement! Majesco
Entertainment Company (NASDAQ: COOL), an innovative provider of
video games for the mass market, and Zumba Fitness LLC, today
announced a partnership to bring the Zumba fitness experience to
video games. This one-of-a-kind exercise program pairs Latin
rhythms with red-hot international dance steps so you can have a
blast as you party your way into shape. The first Zumba game will
release holiday 2010. "As the biggest trend in fitness right now,
Zumba has effectively transformed the way people workout," said
Jesse Sutton, Chief Executive Officer, Majesco. "This dance-infused
fitness party is the perfect complement to motion-based gaming and
we're excited to offer players a totally new, and incredibly fun,
means to achieve their personal fitness goals." "Who says working
out and having fun are mutually exclusive?" asks Alberto Perlman,
Chief Executive Officer, Zumba Fitness. "We don't believe this and
neither does Majesco, which is why this union will take exergaming
to the next level." Through invigorating, high calorie-burning
fitness classes, Zumba Fitness has helped melt the pounds and
inches off more than five million Zumba-enthusiasts in more than 75
countries. This addictive fitness craze blends Latin and world
rhythms with easy-to-follow dance moves to help fans successfully
tone and sculpt the body while burning fat. The first Zumba game is
expected to release next holiday. For additional information about
Majesco's exciting line of products, please visit:
http://www.majescoentertainment.com/. About The Zumba Program The
Zumba program is a fitness-party(TM) with a contagious blend of
Latin rhythms and easy-to-follow dance moves that provides an
exciting and effective workout to a global community, either at
home or in the gym. Through exhilarating, high calorie-burning
fitness classes, Zumba Fitness has helped melt the pounds and
inches off more than five million Zumba enthusiasts in more than 75
countries. Using simple Latin and urban dance moves, Zumba routines
successfully tone and sculpt the body while burning fat. The Zumba
program is available in a four-disc DVD collection featuring
creator Beto Perez, and offered in 40,000 class locations
worldwide. Other offerings include Zumbawear(TM) (clothing), Zumba
Gold (classes for active seniors and de-conditioned participants),
Zumba Toning(TM) (body-sculpting classes), Zumbatomic (for kids) as
well as additional music soundtracks. For more information, to find
a class, or to purchase the DVD Collection, visit
http://www.zumba.com/. About Majesco Entertainment Company Majesco
Entertainment Company is a provider of video games for the mass
market. Building on more than 20 years of operating history, the
company is focused on developing and publishing a wide range of
casual and family oriented video games on leading console and
portable systems. Product highlights include Cooking Mama(TM) and
Cake Mania 2 for Nintendo DS(TM), and Cooking Mama World Kitchen
and Jillian Michaels' Fitness Ultimatum 2009 for Wii(TM). The
company's shares are traded on the Nasdaq Stock Market under the
symbol: COOL. Majesco is headquartered in Edison, NJ and has an
international office in Bristol, UK. More information about Majesco
can be found online at http://www.majescoentertainment.com/.
@Majesco is on twitter or at http://www.twitter.com/majesco. Safe
Harbor Certain statements contained herein are "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These forward-looking statements may be identified by
reference to a future period(s) or by the use of forward-looking
terminology, such as "may," "will," "intend," "should," "expect,"
"anticipate," "estimate" or "continue" or the negatives thereof or
other comparable terminology. The Company's actual results could
differ materially from those anticipated in such forward-looking
statements due to a variety of factors. These factors include but
are not limited to, the demand for our products; our ability to
complete and release our products in a timely fashion; competitive
factors in the businesses in which we compete; continued consumer
acceptance of our products and the gaming platforms on which our
products operate; fulfillment of orders preliminarily made by
customers; adverse changes in the securities markets and the
availability of and costs associated with sources of liquidity. The
Company does not undertake, and specifically disclaims any
obligation, to release publicly the results of any revisions that
may be made to any forward-looking statements to reflect the
occurrence of anticipated or unanticipated events or circumstances
after the date of such statements. DATASOURCE: Majesco
Entertainment Company CONTACT: Marisa Gross, , or Blain Howard, ,
both of Bender/Helper Impact, +1-212-689-6360 Web Site:
http://www.majescoentertainment.com/
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