Dunlop Tires Win Distinction as Consumers Digest 'Best Buys'
January 19 2009 - 4:32PM
PR Newswire (US)
AKRON, Ohio, Jan. 19 /PRNewswire/ -- The Dunlop SP Sport Signature
and SP 60 tires are recognized in the February 2009 issue of
Consumers Digest as among the best products in their categories,
both earning a Consumers Digest "Best Buy" designation. The current
issue of the magazine showcases the best tires on the market, as
rated by the magazine's editors. For the "Performance Car Tires"
category, the Dunlop SP Sport Signature - a popular sport
performance tire with agile handling and all-season traction - is
the leading Midrange selection. In addition, the Dunlop SP 60 -
offering confident all-season traction and a 65,000-mile tread life
limited warranty - is the Economy choice in the "All-Season Car
Tires" category. The Consumers Digest comparison list shows
top-rated tires in Premium, Midrange and Economy segments. "This is
another great recognition for Dunlop's outstanding product line. We
are pleased when independent sources and consumers recognize the
performance of our tires," said Todd Hershberger, Dunlop brand
director. "Dunlop's prestige and passion are evident in the
continued high level of our products, including the
industry-leading original equipment fitments on some of the world's
best automobiles." The SP Sport Signature tire is touted by the
Consumers Digest editors: "This tire delivers lap and braking times
that compare with those of higher priced summer-only models, and
its stiff center rib - think of it as a small band of racing tire -
helps to make steering predictable." The magazine editors described
the Dunlop SP 60 as "an excellent entry-level all-season tire that
nearly matches the performance of higher price competition. You
can't find a better tire for less." According to the magazine, a
Consumers Digest Best Buy is defined as a product that offers the
most value for a given amount of money. The magazine editors have
defined such products as those that merit special attention from
consumers based on a combination of performance, ease of use,
features, warranty, efficiency, styling, and maintenance and
service requirements. The Consumers Digest Best Buy recommendations
are based on criteria derived from at least three of the following:
1. Personal (hands-on) product evaluations by the authors and
researchers; 2. Independent testing and researching facilities; 3.
Reports from federal, state and other government agencies; 4. Other
independent technical experts; 5. Retail establishments; 6. Service
outlets; 7. Consumers Digest reader and other consumer surveys; 8.
Previously published evaluations in books, magazines, newspapers,
websites, etc. Of the thousands of products that are evaluated by
Consumers Digest, fewer than 3 percent meet the quality and value
standards required by the magazine's editors to receive a Best Buy
designation. The magazine claims a circulation of 1.25 million.
Dunlop is a global tire brand with an excellent reputation among
performance car enthusiasts. Well known for its prestigious
original- equipment fitments and sports car racing heritage, Dunlop
is also a key supplier to sport compact enthusiasts featuring
"tuner" tire sizes and race series sponsorships. For more on Dunlop
performance tires, go to http://www.dunloptires.com/. DATASOURCE:
Dunlop Tires CONTACT: Jim Davis, +1-330-796-4114, for Dunlop Tires
Web site: http://www.dunloptires.com/
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