Italy 2010 Advertising Spending Seen +3.0% - Nielsen
July 15 2010 - 4:21AM
Dow Jones News
Advertising spending in Italy for 2010 is estimated to rise 3%
on the year, a survey by Nielsen Media Research showed
Thursday.
In a note, Nielsen said advertising spending in Italy for the
first five months of the year climbed 3.8%.
Advertising spending in Italy for the full year 2009 fell 13.4%
on year to EUR8.52 billion, Nielsen said in February.
-By Liam Moloney, Dow Jones Newswires; +39 06 6976 6924;
liam.moloney@dowjones.com
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