Hulu Delivers Record 856 Million U.S. Video Views in October During Height of Fall TV Season
November 25 2009 - 1:14PM
PR Newswire (US)
TV Content Prevalent Among Ranking of Top 10 Video Properties
RESTON, Va., Nov. 25 /PRNewswire-FirstCall/ -- comScore, Inc.
(NASDAQ: SCOR), a leader in measuring the digital world, today
released October 2009 data from the comScore Video Metrix service,
showing that more than 167 million U.S. Internet users watched
online video during the month. Online video viewing continued to
reach record levels in October with nearly 28 billion videos viewed
during the month, as Google Sites accounted for 38 percent of
videos viewed online by Americans. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO) Top 10
Video Content Properties by Videos Viewed Google Sites continued to
rank as the top U.S. video property in October as it delivered 10.5
billion videos viewed. YouTube.com accounted for nearly 99 percent
of all videos viewed at the Google Sites property. Hulu ranked
second with 856 million videos viewed (3.1 percent) followed by
Microsoft Sites with 451 million (1.6 percent) and Fox Interactive
Media with 446 million (1.6 percent). Top U.S. Online Video Content
Properties* by Videos Viewed October 2009 Total U.S. -
Home/Work/University Locations Source: comScore Video Metrix
----------------------------- Videos Share (%) of Property (000)
Videos -------- ---- ------ Total Internet : Total Audience
27,942,066 100.0 ------------------------------- ---------- -----
Google Sites 10,524,187 37.7 ------------ ---------- ---- Hulu
855,559 3.1 ---- ------- --- Microsoft Sites 450,957 1.6
--------------- ------- --- Fox Interactive Media 446,396 1.6
--------------------- ------- --- Viacom Digital 407,205 1.5
-------------- ------- --- Yahoo! Sites 338,035 1.2 ------------
------- --- Turner Network 288,070 1.0 -------------- ------- ---
CBS Interactive 255,124 0.9 --------------- ------- ---
Facebook.com 245,422 0.9 ------------ ------- --- ABC Television
203,512 0.7 -------------- ------- --- *Rankings based on video
content sites; excludes video server networks. Online video
includes both streaming and progressive download video. Top 10
Video Content Properties by Viewers More than 167 million viewers
watched an average of 167 videos per viewer during the month of
October. Google Sites attracted 126 million unique viewers during
the month (83.5 videos per viewer), followed by Fox Interactive
Media with more than 53 million viewers (8.4 videos per viewer) and
Yahoo! Sites with 50 million viewers (6.8 videos per viewer). The
average Hulu viewer watched 20.1 videos during the month,
representing another all-time high for the property. Top U.S.
Online Video Content Properties* by Unique Viewers October 2009
Total U.S. - Home/Work/University Locations Source: comScore Video
Metrix ----------------------------- Unique Viewers Average Videos
Property (000) per Viewer -------- ------- -------------- Total
Internet : Total Audience 167,231 167.1
------------------------------- ------- ----- Google Sites 126,103
83.5 ------------ ------- ---- Fox Interactive Media 53,410 8.4
--------------------- ------ --- Yahoo! Sites 50,061 6.8
------------ ------ --- CBS Interactive 43,658 5.8 ---------------
------ --- Hulu 42,464 20.1 ---- ------ ---- Facebook.com 41,155
6.0 ------------ ------ --- Microsoft Sites 40,692 11.1
--------------- ------ ---- Viacom Digital 39,509 10.3
-------------- ------ ---- NBC Universal 29,876 6.4 -------------
------ --- AOL LLC 25,936 6.5 ------- ------ --- *Rankings based on
video content sites; excludes video server networks. Online video
includes both streaming and progressive download video. Top Video
Ad Networks by Potential Reach In October, Tremor Media ranked as
the #1 video ad network with a potential reach of 75 million
viewers, or 45.0 percent of the total viewing audience. YuMe Video
Network ranked second with a potential reach of 68 million viewers
(40.4 percent penetration) followed by Broadband Enterprises (BBE)
with 67 million viewers (40.0 percent). Top U.S. Online Video Ad
Networks by Potential Unique Viewers October 2009 Total U.S. -
Home/Work/University Locations Source: comScore Video Metrix
----------------------------- Unique Viewers Viewer Property (000)
Penetration -------- ------- ----------- Total Internet : Total
Audience 167,231 100.0 ------------------------------- -------
----- Tremor Media - Potential Reach 75,201 45.0
------------------------------ ------ ---- YuMe Video Network -
Potential Reach 67,527 40.4 ------------------------------------
------ ---- BBE - Potential Reach 66,924 40.0 ---------------------
------ ---- SpotXchange Video Ad Network - Potential Reach 59,450
35.5 ---------------------------------------------- ------ ----
BrightRoll Video Network - Potential Reach 53,499 32.0
------------------------------------------ ------ ---- Break Media
Video Ad Network - Potential Reach 51,323 30.7
---------------------------------------------- ------ ----
Advertising.com Video Network - Potential Reach 49,272 29.5
----------------------------------------------- ------ ----
ScanScout Network - Potential Reach 48,710 29.1
----------------------------------- ------ ---- TidalTV - Potential
Reach 37,380 22.4 ------------------------- ------ ---- Digital
Broadcasting Group (DBG) -Potential Reach 26,098 15.6
------------------------------------------------- ------ ---- Other
notable findings from October 2009 include: -- The top video ad
networks in terms of their actual delivered reach were: BrightRoll
Video Network with 16.5 percent penetration of online video
viewers, Tremor Media Video Network with 15.5 percent, and BBE with
13.6 percent. -- 84.4 percent of the total U.S. Internet audience
viewed online video. -- The average online video viewer watched
10.8 hours of video. -- 125.3 million viewers watched nearly 10.4
billion videos on YouTube.com (83.1 videos per viewer). -- 41.1
million viewers watched 313.5 million videos on MySpace.com (7.6
videos per viewer). -- The average Hulu viewer watched 20.1 videos,
totaling 2 hours of videos per viewer. -- The duration of the
average online video was 3.9 minutes. About comScore comScore, Inc.
(NASDAQ:SCOR) is a global leader in measuring the digital world and
preferred source of digital marketing intelligence. For more
information, please visit http://www.comscore.com/companyinfo.
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http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO
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Andrew Lipsman of comScore, Inc., +1-312-775-6510, Web Site:
http://www.comscore.com/
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