Santa Clara, CA, September 4th, 2024,
Chainwire
The idle TON game BANANA, powered by
CARV, has smashed through another milestone, reaching
8 million users within just four weeks of its launch. This
achievement makes BANANA one of the most successful TON-based mini
games, underscoring the remarkable potential of the TON blockchain
for driving high levels of user engagement and growth.
Since its launch on July 27th, BANANA has attracted more than 8
million users as of today, with up to 1 million daily active users.
The game boasts 1.8 million cumulative linked accounts and an
impressive 73 million completed in-game tasks, highlighting its
appeal and sustained engagement among players.
BANANA’s rapid ascent began with a stunning debut, drawing 1
million users in the first 72 hours and continuing to grow
exponentially. Players are captivated by the game’s simple yet
rewarding mechanics, collecting Bananas with unique attributes and
rarities to earn points (PEELs) and trading them for rewards,
including up to 500 USDT, adding a financial incentive to the
fun.
“Reaching 8 million users is a testament to the power
of engaging, incentive-aligned games on TON,” said Leo Li, CGO of
CARV. “We are not just celebrating numbers but pioneering a new
standard for data empowerment in the gaming world. Our goal is to
create a transparent and fair data ecosystem that benefits both
business partners and the gaming community, and BANANA is leading
the charge.”
BANANA’s achievements reflect a broader movement within the TON
ecosystem, where games like Hamster Kombat and Notcoin are also
seeing significant traction among Telegram’s massive user base.
With millions of users flocking to these mini-apps, TON is rapidly
becoming a hub for decentralized gaming applications, showcasing
its potential for mainstream adoption.
“The combination of Telegram’s reach and the engaging
gameplay of TON-based mini games like BANANA is opening new
frontiers in user engagement,” added Li. “With millions of Telegram
users already interacting with mini-apps, we’re just scratching the
surface of what’s possible.
The game’s success is fueled by the CARV Protocol, a groundbreaking modular data layer
that empowers players with data sovereignty, allowing them to own,
control, and monetize their gaming data. This aligns with CARV’s
vision of revolutionizing data use and sharing in gaming and
AI.
BANANA leverages the CARV Ecosystem, including CARV
Play, CARV Protocol, and the CARV Mobile App, which
already boasts over 3 million registered users. This ecosystem,
combined with strategic advertising and KOL promotions, has
effectively attracted seed users. From there, BANANA drives organic
growth through referral mechanisms and UGC/sharing events, with
over 90% of its current user base coming from organic growth
alone.
With such a historical milestone, BANANA is preparing
for more:
- Marketplace Development: CARV plans to launch
a marketplace where users can trade Bananas, utilizing TON as the
transaction currency, further enhancing the game's engagement and
economic dynamics.
- CARV Ads Network: CARV is building the TG Ads
Network, with the first version of the Demand-Side Platform (DSP)
expected to launch in about a month. TG will connect advertisers
and publishers, leveraging Banana and other CARV ecosystem games as
initial publishers to jumpstart the network. Through the CARV
Protocol, users will be incentivized to share their on-chain and
off-chain data (with full privacy protection), enabling the CARV
Ads Network to offer advertisers precise targeting for user
acquisition.
- Project Collaboration and Traffic
Distribution: BANANA’s influence and traffic will empower
partners seeking user acquisition across various sectors. This
includes planned collaborations with major web2 companies, such as
Alibaba and Lazada, integrating e-commerce and payment
solutions.
CARV’s commitment to fostering the growth of the TON ecosystem
remains strong, with plans to continue supporting innovative
projects and exploring new frontiers in game development and data
management.
“The success of BANANA is only the beginning,” said Li.
“We’re excited to keep pushing boundaries and exploring the fusion
of engaging gameplay with user-centric data solutions. There’s so
much more to come.”
To dive into BANANA and start earning, follow the game on
Twitter (X) or Telegram.
About CARV
CARV is building the largest decentralized Identity and Data
Layer (IDL) for gaming, AI, and beyond, integrating over 900 games
and AI companies, representing more than 30% of all Web3 games, and
serving 9.5M+ registered players with 1.3M+ daily active users and
2.8M unique on-chain CARV ID holders. Ranking among the top three
globally with 2.1M+ average daily unique active wallets across 40+
chains, CARV has raised $50M in total funding from top-tier
investors like Tribe Capital, Temasek Vertex, HashKey Capital,
Animoca Brands, and ConsenSys, along with major gaming studios and
ecosystems such as MARBLEX (Netmarble) and the Sandbox. The team
comprises industry veterans from Coinbase, Binance, Google, and
Electronic Arts, all dedicated to revolutionizing data usage in
gaming, AI, and beyond.
Contact
COO
Victor
Yu
vito@carv.io