Sofia, Bulgaria, December 23rd, 2024,
Chainwire
AdEx, the leading blockchain-based ad-tech
platform, unveils AdEx AURA, a cutting-edge
AI-powered onchain activity analyzer designed to enhance Web3
experiences. By analyzing publicly available data from Ethereum and
Layer 2 blockchains, AURA delivers personalized insights that
benefit users and business developers alike.
AdEx AURA leverages advanced AI models to process user
blockchain activity, such as transaction patterns or app usage and
suggests relevant actions or services. For example, AURA can
identify if a user frequently trades on decentralized exchanges
(DEXs) or recently bridged funds to a specific blockchain and
recommend tailored actions on that chain, creating
a seamless and intuitive user experience.
Unlike traditional models, AURA operates as more than a
targeting tool—it acts as an AI agent,
aligning user and ecosystem interests. Its
incentive model shifts focus toward creating a fair attention
economy by rewarding relevant, value-driven suggestions.
AdEx AURA redefines how Web3 platforms interact with users by
embedding personalized recommendations directly into wallets, apps,
and blockchain explorers. For example, wallets can use AURA to
dynamically organize app catalogs, prioritizing user-relevant
options and paid placements that add value. On swap and bridge
pages, AURA enables context-aware suggestions tailored to users’
transaction history, while blockchain explorers can leverage
transaction patterns to suggest meaningful next steps. This
approach creates a seamless user experience, helping marketers and
business developers engage with their audiences more effectively
while fostering a fair attention economy.
The native ADX token plays a key role in AURA’s
ecosystem. Marketers and business developers can stake ADX to prioritize their recommendations or
expedite placement approvals, contributing to a safer,
scam-resistant environment. This approach reinforces ADX’s utility
while fostering trust and transparency.
“AdEx AURA represents a significant step forward for
Web3 engagement,” said Ivo Georgiev, CEO at AdEx. “It’s not just
about analyzing on-chain activity—it’s about delivering smarter,
more personalized interactions that benefit everyone in the
ecosystem.”
As the first of several new products, AURA underscores AdEx’s
commitment to innovation and user-centric design. Wallets, dApps,
and other platforms are invited to explore how AURA can unlock new
value and streamline user experiences.
About AdEx:
AdEx was founded in 2017 with the vision to revolutionize
digital advertising by leveraging blockchain technology. The AdEx
decentralized ad exchange was launched in 2019 with the aim to
solve several industry challenges, including ad fraud, transparency
in reporting, and privacy concerns by utilizing smart contracts to
ensure fair payments and efficient campaign management. AdEx
reportedly surpassed 1 billion ad impressions, making it the
biggest micropayments network. Over the years, AdEx has grown into
a thriving ecosystem, expanding its product portfolio with
innovative technologies like AdEx AURA, aimed at supporting the
growth of the Web3 space.
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Contact
Head of Communications at
AdEx
Ivan
Manchev
ivan@adex.network
