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Within a few hours following a tweet by Changpeng Zhao, the CEO of Binance, the Travala token, AVA, has risen by 300%. For the crypto travel agency, which lately revealed having reached $100 million in annual revenue, this increase marks a turning point. From $0.80 to $30.1, the price of AVA has exploded, courtesy of growing interest in the use of digital currency in the travel industry. Related Reading: Expert Eyes $35 XRP Price, Says Holders To Become ‘Filthy Rich’ Binance Early Investment Binance had already invested in Travala before the pandemic, as disclosed in Zhao’s tweet on December 12. Both investor confidence and Travala’s position as a frontrunner in the space of crypto bookings were bolstered by this statement. At the time of writing, AVA was trading at approximately $2.51, showcasing its remarkable recovery since hitting an all-time low earlier this year. Travala Strategic Initiatives Travala has come up with a new way to handle bank reserves, which includes both AVA and Bitcoin (BTC). This change was made purposefully to strengthen its market position and urge more people to use cryptocurrencies to book travel. According to Juan Otero, CEO and co-founder of Travala, the plan shows their commitment to better customer experiences while keeping their finances strong. We invested in this crypto travel platform pre-COVID, pre-crypto winter, and held on. BUILD! https://t.co/q40IZ4xfM3 — CZ 🔶 BNB (@cz_binance) December 12, 2024 Travala is changing the way people book travel as it accepts more than 100 cryptocurrencies as a form of payment. The platform allows users to reserve hotels, flights, and activities in 230 countries, offering a wide option for visitors looking to use digital currencies. AVA And Cryptocurrency In Travel The rise in AVA’s price points to a more general trend towards digital currency integration in the travel sector than just temporary change. Platforms like Travala are likely to get rather popular as traditional travel companies become convinced of blockchain technology’s possibilities. The disclosure of their treasury reserves is expected to attract more investors looking for innovative ideas in the crypto field. Related Reading: Solana Welcomes Ethereum Prodigy – Is A Price Surge On The Horizon? Analysts, meantime, envision a great future for AVA. Forecasts indicate that should present trends continue, the altcoin might see significant increase in 2024 and beyond. Through continuous innovations and cooperative efforts with reputable travel agencies, Travala is starting to take front stage in the evolving sector of cryptocurrency travel. The significant increase in Travala’s AVA token after CZ’s endorsement exemplifies the influence of social media and prominent individuals on market dynamics. As Travala persists in innovating and broadening its services, it might potentially usher in a new epoch of travel driven by digital currency. Featured image from Pintu, chart from TradingView