Advantex Marketing International Inc. (CNSX:ADX) ("Advantex") announced today an
update on its relationship with Aimia Canada Inc. ("Aeroplan").


Advantex and Aeroplan are continuing to work towards entering into new
contractual arrangements with respect to Advantex operating as re-seller of the
Aeroplan program, established and operated by Aeroplan, in the independent
merchant space (a "New Agreement"). Although there can be no assurance that
Advantex and Aeroplan will enter into a New Agreement, the parties have agreed
to extend the expiry of their existing agreement until March 31, 2014. This
extension is intended to allow the parties to continue under their current
agreement while continuing their discussions about the potential terms of a New
Agreement.


About Advantex Marketing International Inc.

Advantex is a specialist in the marketing services industry. Advantex partners
with CIBC, and Aeroplan. On a combined basis, Advantex has contractual marketing
access to more than five million Canadian consumers with above-average personal
and household income. Advantex's merchant partner base currently consists of
about 2,000 merchants operating restaurants; golf courses; independent inns,
resorts and selected hotels; spas; retailers of men's and ladies fashion,
footwear and accessories; retailers of sporting goods; florists and garden
centres; book and newspaper stores; health and beauty centres; dry cleaners;
gift stores; home decor; automotive dealers, service centers; and tire
dealerships; many of which are leaders in their respective categories.


Advantex is traded on the Canadian National Stock Exchange under the symbol
"ADX". For additional information on Advantex, please visit www.advantex.com.


Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of
applicable securities laws relating to the future business and operations of
Advantex. Readers are cautioned not to place undue reliance on forward-looking
statements. Actual results and developments may differ materially from those
contemplated by these statements. The business and operations of Advantex
described herein is dependent on a number of factors and is subject to a number
of risks and uncertainties. Factors that could cause actual results to differ
materially include, but are not limited to, changes in Advantex's business
including its on-going business and contractual relationships with each of
Aeroplan as well as general business, economic and competitive conditions
relating to the industry sectors in which Advantex operates.


The statements in this news release are made as of the date of this release.
Forward-looking statements are made based on management's beliefs, estimates and
opinions on the date the statements are made and Advantex undertakes no
obligation to update forward-looking statements if these beliefs, estimates and
opinions or other circumstances should change, except as required by applicable
law.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Advantex Marketing International Inc.
Mukesh Sabharwal
Vice-President and Chief Financial Officer
905-470-9558 ext. 249
Mukesh.sabharwal@advantex.com
www.advantex.com
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