Arctic Glacier Partners With HISTORY(R) to Celebrate New Season of Ice Road Truckers
June 05 2012 - 10:17AM
Marketwired Canada
Arctic Glacier Inc. (CNSX:AG.UN) today announced it has partnered with HISTORY
to launch the current season of the hit Ice Road Truckers television series.
To mark the occasion, Arctic Glacier introduced IRT Ice - the first-ever
co-branded line of ice exclusively from Arctic Glacier - at a spectacular
ceremony in the heart of New York City last Thursday.
IRT star Hugh Rowland was in Times Square to make the first delivery of IRT Ice
to the Walgreens store at 42nd Street and Broadway. As part of the special
delivery, the Arctic Glacier special effects team turned Times Square into a
winter scene, complete with an IRT Ice delivery truck, 20 tons of snow, an ice
road and ice sculptures.
"Arctic Glacier is pleased and honored to be chosen as the co-branded ice
provider for the launch of the latest season of Ice Road Truckers," said Keith
McMahon, President and CEO of Arctic Glacier. "The partnership provides a unique
opportunity for Arctic Glacier to add an exciting and innovative new dimension
to the packaged ice industry."
HISTORY's VP Marketing Chris Meador said, "HISTORY is excited to bring a new
season of Ice Road Truckers to fans across the country and our partnership with
Arctic Glacier will enable IRT to reach millions of consumers at retail
locations this summer."
Through the partnership, more than eight million bags of IRT Ice will be shipped
to Arctic Glacier retailers nationwide during spring. The campaign will also
include point-of-sale advertising at retail locations and 18 co-branded delivery
trucks in Los Angeles and New York to promote a consumer sweepstakes to win a
55-inch LED television.
IRT Ice will be available at Arctic Glacier retailers including Walmart,
7-Eleven, Safeway, Target and Walgreens, among others.
Ice Road Truckers is a classic story of adventure, perseverance, human ingenuity
and most importantly, danger. One miscalculation of the road, bad weather or an
unseen road hazard can be the difference between life and death. Even the most
seasoned drivers will find themselves challenged by the conditions, isolation
and lack of creature comforts. Although technology has changed how people deal
with the conditions of the Arctic Circle, the people of the region cling to
their deep roots and traditions of which ice road trucking has been an integral
part for many generations.
The series is produced for HISTORY by Original Productions, a FremantleMedia
Company. Executive Producers for Original Productions are Thom Beers and Philip
D. Segal. Jeff Conroy and Brandon Killion are Co-Executive Producers. Executive
Producer for History is Matt Ginsburg. For more information, visit
www.history.com/IRTIce.
About HISTORY
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing,
award-winning original non-fiction series and event specials that connect
history with viewers in an informative, immersive and entertaining manner across
multiple platforms. Programming covers a diverse variety of historical genres
ranging from military history to contemporary history, technology to natural
history, as well as science, archaeology and pop culture. Among the network's
program offerings are hit series such as American Pickers, Ax Men, Brad
Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well
as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes
That Changed America, The President's Book of Secrets and Life After People.
HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News
& Documentary Emmy(R) Awards and received the prestigious Governor's Award from
the Academy of Television Arts & Sciences for the network's Save Our History(R)
campaign dedicated to historic preservation and history education. Take a
Veteran to School Day is the network's signature initiative connecting America's
schools and communities with veterans from all wars. The HISTORY website,
located at www.history.com, is the leading online resource for all things
history, featuring over 20,000 videos, images, audio clips, articles and
interactive features that allow visitors to dig deeper into a broad range of
thousands of historical topics. For more information go to
www.historypressroom.com.
About Arctic Glacier
Arctic Glacier Income Fund, through its operating company, Arctic Glacier Inc.,
is a leading producer, marketer and distributor of high-quality packaged ice in
North America, primarily under the brand name of Arctic Glacier(R) Premium Ice.
Arctic Glacier operates 39 production plants and 47 distribution facilities
across Canada and the northeast, central and western United States servicing
more than 75,000 retail locations.
Arctic Glacier Income Fund trust units are listed on the Canadian National Stock
Exchange under the trading symbol AG.UN. There are 350.3 million trust units
outstanding.
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