American Apparel Expands Store in Paris
December 10 2009 - 8:00AM
PR Newswire (US)
LOS ANGELES and PARIS, Dec. 10 /PRNewswire-FirstCall/ -- American
Apparel (AMEX:APP), the vertically integrated clothing manufacturer
based in downtown Los Angeles, has opened an expanded annex to its
most successful store in Paris. The store, located at Place du
Marche St-Honore, was American Apparel's first retail location in
France when it opened in January 2005. At the time, Marche
St-Honore was a quiet pedestrian street that, while steeped in rich
history, was mostly filled with small cafes. As the store and
company grew, the area evolved into a fashion destination with a
vibrant social scene - it is now the site of a Marc by Marc Jacobs
shop and a mainstay for street-style fashion photography. The new
addition - just a few feet from the original store - adds about
1,350 sq ft of space, effectively doubling the company's presence
there. It symbolizes how important Paris has become to American
Apparel's French operations, with six of the company's eight stores
located in the city. "The morning before construction of the
original shop began, a curious neighbor came by to inquire what the
space would be. I'll never forget seeing her eyebrows go up with
concern when I described our plans to sell blank, American-made
t-shirts. She suggested we sell coffee instead. To not only still
be here five years later, but to be expanding into additional space
is something we're doing with a huge amount of happiness and
pride," said Marsha Brady, a creative director for American
Apparel. "The international clientele of Paris embraced this shop
from our opening day. We did everything we could to keep up with
our increasing popularity, but it was never enough and more space
was the only solution. This expansion will finally give our Marche
St-Honore customers more room in which to shop and offer them a
larger selection of clothing. We've waited a long time for this
moment," said Brady. About American Apparel American Apparel is a
vertically integrated manufacturer, distributor, and retailer of
branded fashion basic apparel based in downtown Los Angeles,
California. As of November 30, 2009, American Apparel employed over
9,800 people and operated 280 retail stores in 20 countries,
including the United States, Canada, Mexico, Brazil, United
Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, the
Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan,
South Korea, and China. American Apparel also operates a leading
wholesale business that supplies high quality T-shirts and other
casual wear to distributors and screen printers. In addition to its
retail stores and wholesale operations, American Apparel operates
an online retail e-commerce website at
http://www.americanapparel.com/ DATASOURCE: American Apparel
CONTACT: Marsha Brady, American Apparel, +1-213-488-0225, ext. 1676
Web Site: http://www.americanapparel.net/
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