Vancouver, British Columbia
-- October 15, 2019 -- InvestorsHub NewsWire -- The Yield
Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) (FSE: YG3) is
pleased to announce the appointment of Amber Allen as Head of Sales
for Yield Growth's North American retail
distribution.
Figure 1: Yield Growth's
new Head of Sales will focus on North American retail
distribution.Ms. Allen is a seasoned and
savvy sales broker bringing decades of experience working with
distributors to grow a multitude of brands in the skincare, edible
mushrooms and other wellness spaces, including Lavido Skin Care,
Love Chock, My Matcha Life, Four Sigmatic, Sun Warrior, Mikei Red
Reishi, Thursday Plantation and Kosmea Skin Care. As part of the
Yield Growth team, Amber will be tasked with refining the company's
sales strategy to maximize sales in Canada and the USA with new and
existing accounts, leveraging her expansive and long standing
relationships with skincare and wellness retail distributors
cultivated over 15 years in the profession.
"Amber's qualifications in
selling wellness products for both skin care lines and edible
mushroom brands make her an ideal candidate to build out our North
American retail presence," says Penny White, CEO of Yield Growth.
"Amber's experience in building out the sales platform for North
American brands is particularly interesting as we prepare to launch
out wild edible mushroom brand through our subsidiary Flourish
Mushroom Labs."
Amber Allen is the founder
of Amber Naturally, a boutique creative firm specializing in sales
consulting, social media, content marketing, design, and marketing
for natural health and wellness brands. She began her career over
fifteen years ago as a personal trainer and nutritionist in
Vancouver British Columbia, before parlaying her passion for
natural healing into her studies of herbalism and
wellness.
The global wellness
industry grew 12.8% in the last two years, from a $3.7 trillion
market in 2015 to $4.2 trillion in 2017, according to an in-depth
research report released by the nonprofit Global Wellness
Institute.
The global edible mushrooms
market is expected to grow at a CAGR of 7.95% to grow to US$62
billion by 2023, increasing from US$42 billion in 2018, according
to a report by Research and Markets. Grand View Research reports
that the global healthy snacks market size is expected to reach
US$32 billion by 2025.
About The Yield
Growth Corp.
The Yield Growth Corp. is
building and operating hemp, cannabis and other wellness assets in
what the Global Wellness Institute reports is a $4.2
trillion-dollar global wellness market. The Yield Growth management
team has deep experience with global brands including Johnson &
Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy
and Aritzia. Its all natural hemp skin care brand, Urban Juve, has
signed distribution agreements in Canada, Columbia, Brazil, Greece
and Cypress and through its distributor network has access to over
8,000 retail locations. Urban Juve has been featured in UK Vogue,
Vanity Fair UK and Elle Canada and has an alliance with leading
online beauty community, ipsy. Yield Growth's Wright & Well
brands are launching a THC/CBD line of topical products in Oregon
and a CBD from hemp topicals line in California this fall. Yield
Growth is launching a line of edible mushroom wellness products in
2020.
Through its subsidiaries,
Yield Growth has over 200 proprietary beauty, wellness, edibles and
beverage formulas for commercialization. It had filed 12 patents to
protect its extraction method and formulas. Yield Growth is in
revenue through multiple streams including licensing, services and
product sales.
For more
information about Yield Growth,
visit www.yieldgrowth.com or
follow @yieldgrowth on Instagram.
Visit www.urbanjuve.com and #findyourjuve across
social platforms to learn, engage and shop.
Investor Relations
Contacts:
Penny White, President
& CEO
Kristina Pillon, Investor Relations
invest@yieldgrowth.com
1-833-514-BOSS 1-833-514-2677
1-833-515-BOSS 1-833-515-2677
The Canadian Securities
Exchange has not reviewed, approved or disapproved the content of
this news release.
Cautionary
Statement Regarding Forward-Looking
Statements
This press release
includes forward-looking information and statements (collectively,
"forward looking statements") under applicable Canadian securities
legislation. Forward-looking statements are necessarily based upon
a number of estimates, forecasts, beliefs and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such risks,
uncertainties and factors include, but are not limited to: risks
related to the development, testing, licensing, intellectual
property protection, and sale of, and demand for, Urban Juve,
Wright & Well, UJ Beverages and Flourish Mushroom products,
general business, economic, competitive, political and social
uncertainties, delay or failure to receive board or regulatory
approvals where applicable, and the state of the capital markets.
Yield Growth cautions readers not to place undue reliance on
forward-looking statements provided by Yield Growth, as such
forward-looking statements are not a guarantee of future results or
performance and actual results may differ materially. The
forward-looking statements contained in this press release are made
as of the date of this press release, and Yield Growth expressly
disclaims any obligation to update or alter statements containing
any forward-looking information, or the factors or assumptions
underlying them, whether as a result of new information, future
events or otherwise, except as required by
law.
