Generation Gap Shrinking? Students, Parents Largely Agree on Tech Gifts for Graduations
April 14 2005 - 6:15AM
PR Newswire (US)
Generation Gap Shrinking? Students, Parents Largely Agree on Tech
Gifts for Graduations - Results of New National Survey from Circuit
City RICHMOND, Va., April 14 /PRNewswire/ -- Parents and students
often disagree about everything under the sun. But, as graduation
season approaches, a new national survey from electronics retailer
Circuit City shows the generations usually see eye to eye on the
subject of selecting the best tech gift for graduations. According
to the Circuit City "Just what I needed for graduation" survey*: --
Eighty-six percent of students said a computer would be the best
tech gift for a college-bound high school graduate; -- Asked the
same question, 75 percent of parents agreed a computer would be the
best graduation gift; -- Smaller numbers of students and parents
identified cell phones, MP3 players and TVs as the best graduation
tech gifts. Circuit City surveyed more than 2,400 parents
nationwide; more than 2,600 college students also responded to the
survey. College students were surveyed because they know first-hand
which tech tools are most valuable for their studies. Computers
were also the top tech gift pick for students graduating from
college. -- Almost half of college students (49%) said a computer
would be the best graduation gift; -- Twenty-seven percent would
prefer a digital camera; -- Fifteen percent would choose an audio
system; -- Ten percent picked a television. Where to shop: Circuit
City offers a comprehensive selection of desktop and notebook
computers from major leading brands Avaratec, Compaq, eMachines,
Gateway, HP, Sony and Toshiba. Prices start at less than $400.00
for desktop computers and less than $800.00 for notebook computers.
Using Circuit City's Custom Computer Center in-store kiosks,
shoppers also can create the computer of their dreams, specifying
both hardware and software options. In addition to staffing stores
with knowledgeable product specialists, the company's Web site,
http://www.circuitcity.com/, provides informative "Click &
Learn" articles about choosing the right computer. *The Circuit
City "Just what I needed for graduation" survey was commissioned by
Circuit City Stores, Inc. and conducted in March 2005 on the
Internet by Decision Analyst, Inc. of Arlington Texas. The survey's
margin of error is +/-2%. About Circuit City Stores, Inc. Richmond,
Va.-based Circuit City Stores is a leading specialty retailer of
consumer electronics. Circuit City's domestic segment operates 612
Superstores and five mall-based stores in 158 U.S. markets. Its
international segment operates more than 1,000 retail stores and
dealer outlets in Canada. Circuit City also operates a Web site at
http://www.circuitcity.com/. (Logo:
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO
http://photoarchive.ap.org/ DATASOURCE: Circuit City Stores, Inc.
CONTACT: Kathie Hess of Circuit City Stores, Inc., +1-804-418-8298,
or Web site: http://www.circuitcity.com/
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