Chili's is Putting Fun Back Into Sports With Its 2009 Tailgate Tour
September 11 2009 - 10:00AM
PR Newswire (US)
College football fans can tailgate with Chili's and enter to win
tickets to postseason games of their choice DALLAS, Sept. 11
/PRNewswire/ -- The fall season is quickly approaching and that can
only mean one thing...college football is near! What better way to
enjoy the sights and sounds of collegiate gridiron, than to enjoy
it while tailgating with Chili's Grill & Bar 2009 Tailgate
Tour! Beginning this weekend, Sept. 12 through Dec. 5, the Chili's
Tailgate Tour team will visit 15 premier college football match-ups
nationwide; giving fans the chance to win a trip and tickets to
postseason football games. Additional prizes will be available for
fans who incorporate Chili's menu items or the famous chili pepper
logo into their pre-game set-up. Fans also have the opportunity to
win college merchandise, and other great prizes including Chili's
gift cards. "Chili's is amped up to be a part of some of the most
anticipated college football games during our Tailgate Tour this
year," said Krista Gibson, senior vice president of brand strategy
for Chili's Grill & Bar. "We're expanding our reach and
including several new interactive ways to engage our guests to
enjoy the best of two worlds - kicked up Chili's favorites and
college football!" New to the Tour this year, Chili's will have a
tent set up in the fan fest areas at each game where tailgaters can
enter to win the grand prize drawing. Each week, the Tailgate Tour
team will be onsite taking pictures of fans who "Pepper In Some
Fun" with Chili's To Go at their tailgate to post on the contest
Web site. Before heading over to the stadiums, Chili's encourages
guests to stop in and order some of its popular menu items
including Big Mouth Bites, Triple Dipper(TM) or pick up several
Party Platters. Available To Go, these and other favorites are
sharable and surefire ways to get any tailgate started. One grand
prize winner, selected at random from onsite and online
contestants, will receive the following: -- two tickets to the
postseason game of their choosing -- roundtrip airfare for two --
hotel accommodations; and -- ground transportation to and from the
airport and the game The Tailgate team will reach out to every
college campus on the Tour schedule and connect with students
through their college newspapers and social media sites, as well as
promote the event in participating Chili's locations. For those
unable to attend games on Chili's Tailgate Tour schedule; don't
worry! College football enthusiasts nationwide can still enter to
win at http://www.pepperinsomefun.com/tailgate. For a list of the
selected games, contest rules and to view pictures of Chili's game
activities, log on to http://www.pepperinsomefun.com/tailgate.
Additionally, check out the Tailgate Tour team on game days by
following them on Facebook (http://www.facebook.com/Chilis) and
Twitter (http://www.twitter.com/ilovechilis). Chili's Grill &
Bar is the flagship brand of Dallas-based Brinker International
(NYSE:EAT), a recognized leader in casual dining. Chili's offers a
fun, energetic atmosphere and a distinct, fresh mix of grilled
American favorites at more than 1,400 locations in 29 countries and
two territories. Other Brinker brands include Maggiano's Little
Italy and On The Border Mexican Grill & Cantina . Brinker also
holds a minority investment in Romano's Macaroni Grill . For more
information, please visit http://www.chilis.com/. DATASOURCE:
Chili's Grill & Bar CONTACT: Chili's Grill & Bar Media
Relations, 1-800-775-7290 Web Site: http://www.chilis.com/
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