Gaiam and Celebrity Trainer Bob Greene to Release New Health and Fitness DVD
October 05 2009 - 2:29PM
PR Newswire (US)
DVD will hit stores this December NEW YORK, Oct. 5
/PRNewswire-FirstCall/ -- Gaiam, Inc., the leading distributor of
lifestyle media and fitness accessories, today announced its
partnership with exercise physiologist and certified personal
trainer Bob Greene for the production of health and fitness DVDs.
Anxiously awaited by Bob's fans, the first DVD, "Total Body
Makeover" is set to launch December 1, 2009. (Photo:
http://www.newscom.com/cgi-bin/prnh/20091005/NY86945 ) "Bob Greene
is the quintessential fitness and nutritional expert and his name
has become synonymous with exercise programs that motivate people
and deliver results," said Gaiam President of Entertainment and
World Wide Distribution, William S. Sondheim. "The new DVDs will
incorporate Bob's experience as one of the best trainers in the
world; the motivational techniques that have helped thousands
successfully better their overall health, and his knowledge of
metabolism and weight loss." Shot in picturesque Santa Barbara, CA,
"Total Body Makeover" is an 8-week progressive program of simple
and effective fitness exercises designed to improve range of
motion. The program is created for all levels of fitness, including
the beginner with no prior experience. The first week of the
program starts with only one hour of training per week, using the
exerciser's body weight and light dumbbells. "Gaiam and I share the
philosophy that everyone inherently has the ability to make
beneficial improvements to their lives, they just need the right
tools and motivation," said Bob Greene. "My new DVD is intended not
just to improve how one looks, but also how they feel and how they
are able to function every day." Having worked with many clients
including Oprah in his years as a trainer and physiologist, Bob
Greene is uniquely positioned to help people through their own
weight loss and fitness challenges. He understands the psychology
behind overeating and the struggles that an individual faces when
trying to lose weight and get healthy. Bob Greene and Gaiam are
creating more than just a workout DVD, but a healthy lifestyle
program. The bonus material on the DVD lets fans "meet" Bob and
learn from him. Included are behind-the-scenes interviews, stories
from people who have worked with Bob, motivational techniques, diet
plans, nutrition tips, and more. The DVDs will be available online
and in stores wherever DVDs are sold. About Bob Greene Bob Greene
is an exercise physiologist and certified personal trainer
specializing in fitness, metabolism, and weight loss. He holds a
master's degree from the University of Arizona and is a member of
the American College of Sports Medicine and the American Council on
Exercise. He has worked with clients and consulted on the design
and management of fitness, spa, and sports medicine programs. Bob
is a frequent guest on the Oprah Winfrey Show, a contributing
writer and editor for O the Oprah magazine, and writes articles on
health and fitness for Oprah.com. He has authored several New York
Times bestsellers including The Best Life Diet, The Best Life Diet
Cookbook, The Total Body Makeover, and Get With the Program! About
GAIAM Gaiam, Inc. (NASDAQ:GAIA) is the leading independent
distributor of special interest programming, with a 72,000 door
retail distribution network and over 10,000 store in stores. With
more than 40 percent of the fitness and wellness market, Gaiam is
dedicated to providing solutions for the many facets of healthy,
eco-conscious living. Since its founding in 1988, Gaiam has grown
into a $250 million integrated brand. The company's commitment to
quality, coupled with an innovative approach to merchandising and
distribution have allowed it to dominate the health and wellness
category with fitness sensations Rodney Yee, Mari Winsor, Billy
Blanks and The Firm. For more information about Gaiam, please visit
http://www.gaiam.com/, or call 1.800.869.3603.
http://www.newscom.com/cgi-bin/prnh/20091005/NY86945 DATASOURCE:
Gaiam, Inc. CONTACT: Shay Pantano, Krupp Kommunications, ,
+1-212-886-6707 Web Site: http://www.gaiam.com/
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