Dunlop Tires, Hot Import Nights Team Up at SEMA Show
October 30 2006 - 2:00PM
PR Newswire (US)
LAS VEGAS, Oct. 30 /PRNewswire/ -- Hot Import Nights is bringing
its brand-new NightShift lifestyle car show to Dunlop's SEMA Show
display. Expect to experience the pulse-quickening NightShift
music, videos and models as NightShift recreates its leading
motorsports show inside the Las Vegas Convention Center (at booth
41427, South Hall). And indulge in Dunlop drifting competitions
made popular at all 2006 NightShift events. The annual automotive
specialty-products trade show opens Tuesday with more than 2
million square-feet of displays and runs through Friday. Andy
Traicoff, director of the Dunlop brand in North America, said
NightShift's presence "highlights Dunlop's passion for performance
and its focus on sports car tuning and people who love to drive. We
are well- positioned at the forefront of the sport compact car
culture." John Russell, senior vice president of events for APG
Media, said, "Dunlop has been instrumental in making the inaugural
NightShift season a huge success. We are honored to be part of the
Dunlop SEMA experience." The display will feature several must-see
attractions, including its revered treadhead spectacle, with
haircuts mimicking its Direzza DZ101 ultra- performance tread
pattern. Then there are a Treadhead Hall of Fame and drifting,
albeit on a remote-controlled scale. Exclusive "flying-D" and
tire-tread tattoos also will be offered for performance-minded
enthusiasts. "We promise more than a few surprises and plenty of
buzz," Traicoff said. "The media will find plenty of action and
photo opportunities. No doubt they'll want to revisit the display
several times each day." Dunlop, a sponsor for Hot Import Nights
and its NightShift and VIP Auto Fashion Show events, is a global
tire brand with an excellent reputation among performance car
enthusiasts. Well known for its prestigious original- equipment
fitments and sports car racing heritage, Dunlop is also a key
supplier to sport compact enthusiasts featuring "tuner" tire sizes
and race series sponsorships. For more on Dunlop performance, go to
http://www.dunloptires.com/. DATASOURCE: Dunlop Tires CONTACT: Dave
Wilkins for Dunlop Tires, +1-330-796-3758, or Web site:
http://www.dunloptires.com/
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