LoopNet Achieves 77% Year over Year Growth in Its Unique Visitor Traffic Multiple Versus the Competition in Q1
April 20 2009 - 11:00AM
PR Newswire (US)
- LoopNet.com Generated Over 7.5 Times the Unique Visitor Traffic
of Its Nearest Competitor in Q1 2009 - SAN FRANCISCO, April 20
/PRNewswire-FirstCall/ -- LoopNet, Inc. (NASDAQ: LOOP), which
operates the largest online commercial real estate marketplace,
extended its leadership position as the most heavily trafficked
commercial real estate web site during Q1 2009 according to
comScore, gaining traffic at a time when other competing web sites
were experiencing declines. For the three months ended March 31,
2009, LoopNet.com generated over 7.5 times the unique visitor
traffic of the next closest commercial real estate marketplace
based on independent web traffic measurement by comScore Media
Metrix. The 7.5 times multiple of unique visitor traffic during Q1
2009 is an increase of 77% from the 4.4 times multiple achieved in
Q1 2008, according to comScore. Additionally, LoopNet utilizes
Google Analytics to measure, monitor and assess its web site
traffic. According to the Google Analytics service, LoopNet.com
generated more than 5.4 million unique visitors during Q1 2009,
which represents an increase of approximately 9.0% over the average
quarterly unique visitors in 2008. ComScore Media Metrix, which
measures traffic differently and reports on U.S visitor traffic,
reported that LoopNet.com generated an average of 992,000 unique
visitors monthly during Q1 2009, which represents an increase of
10.9% from the monthly average during 2008. "While the commercial
real estate environment remains very challenging, LoopNet continues
to generate market-leading traffic, and continues to see rapid
expansion in our traffic multiple. In this climate, customers want
to ensure that their marketing expenditures generate maximum
results. We believe LoopNet is the preferred and proven choice for
unparalleled property marketing both for lease and for sale. We
remain focused on delivering exceptional marketing value, exposure
and traffic to our customers," said Thomas Byrne, LoopNet's
President and Chief Operating Officer. "LoopNet is the #1 online
commercial real estate marketplace for a variety of reasons,
including our cost-effectiveness, unparalleled reach and tangible
value delivered to our clients." The LoopNet marketplace, available
at http://www.loopnet.com/, covers all commercial property
categories, including office, industrial, retail, multifamily
(apartment properties for sale), hotel, land, specialty properties,
investment properties and businesses for sale. At the end of 2008,
the LoopNet marketplace featured more than $515 billion of property
available for sale and 5.2 billion square feet of space for lease.
About LoopNet LoopNet, Inc. is the leading online marketplace for
commercial real estate and businesses for sale in the United
States. The LoopNet.com online marketplace enables commercial real
estate agents, working on behalf of property owners and landlords,
to list properties for sale or for lease by submitting detailed
property listing information in order to find a buyer or tenant.
Commercial real estate brokers, agents, buyers and tenants use the
LoopNet online marketplace to search for available property
listings that meet their commercial real estate criteria. By
connecting the sources of commercial real estate supply and demand
in an efficient manner, LoopNet enables commercial real estate
participants to initiate and complete transactions more
cost-effectively. LoopNet also delivers technology and information
services to commercial real estate organizations to manage their
online listing presence and optimize property marketing. LoopNet
customers include virtually all of the top commercial real estate
firms in the U.S., including CB Richard Ellis, Century 21
Commercial, Coldwell Banker Commercial, Colliers International, The
CORE Network, Cushman & Wakefield, First Industrial Realty
Trust, Grubb & Ellis, Jones Lang LaSalle, Lee & Associates,
Lincoln Property Company, Marcus & Millichap, NAI Global, ONCOR
International, ProLogis, Prudential CRES, RE/MAX, Sperry Van Ness,
Staubach Retail and TCN Worldwide. Forward-Looking Statements This
release contains forward-looking statements regarding LoopNet's
online commercial marketplace, visitor traffic, our customers, our
strategic alliances, the continuing adoption of the Internet to
market and search for commercial real estate and the value we
provide to our members. These statements are based on current
information and expectations that are inherently subject to change
and involve a number of risks and uncertainties. Actual events or
results might differ materially from those in any forward-looking
statement due to various factors, including, but not limited to,
economic events or trends in the commercial real estate market or
in general, our ability to introduce new or upgraded products or
services and customer acceptance of such services, our ability to
integrate service partners into our systems and platforms, our
service partners' ability to expand and manage growth, our ability
to continue to attract unique visitors to our web site, our ability
to continue to attract new registered members, convert them into
Premium Members and retain such Premium Members, our ability to
obtain or retain listings from commercial real estate brokers,
agents and property owners, competition from current or future
companies, our ability to receive timely and accurate sales data
from our partners, seasonality and our ability to manage our
growth. Additional information concerning factors that could cause
actual events or results to differ materially from those in any
forward-looking statement is contained in our filings with the
Securities and Exchange Commission (SEC). Copies of filings made by
us with the SEC are available on the SEC's web site or at
http://investor.loopnet.com/sec.cfm. LoopNet does not intend to
update the forward-looking statements included in this press
release that are based on information available to us as of the
date of this release. DATASOURCE: LoopNet, Inc. CONTACT: Cary
Brazeman, +1-310-205-3590, , for LoopNet, Inc.
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