PrimeHoldings.com, Inc. Completes Acquisition of Briza Technologies, Inc. SALT LAKE CITY, March 29 /PRNewswire-FirstCall/ -- PrimeHoldings.com, Inc. , a diversified holding company with early-mover initiatives in the telecommunications and wireless auction space, and proprietary restaurant and hospitality industries software, today announced its acquisition of Briza Technologies, Inc. Briza Technologies, a Hillsborough, NJ based corporation whose primary business is the designing, manufacturing and marketing of wireless credit card payment solutions and Internet security devices. "From the moment we signed a letter of intent to acquire Briza Technologies in January of this year, Briza and its management has been in South America, developing technologies, signing license and marketing agreements, making acquisitions and developing state-of-the-art enhanced text-messaging and micro payment services products. In fact there has been such a flurry of positive and financially profitable activitiesthat we have not had the time to complete Prime's acquisition of Briza," said Thomas Aliprandi, PrimeHoldings.com's CEO. "We decided last week to finish our transaction and attack the many markets waiting for Briza's proprietary products," said Aliprandi. "With the signing of the Tele Celular Sul Participacoes S.A. contract to use our SMS technology, the acquisition of IT-Bibow INFO, Ltd. (a Brazilian information technology services company), the signing of a letter of intent to license software products, the signing of a letter of intent with the Brazilian Government-owned Federal University of Santa Catarina to develop market Briza's products jointly-since January 2004, our proprietary technology is being marketing in a myriad of channels and isfinding applications in numerous consumer product and service industries we did not foresee last year," said Ivan Silva, Briza's President and CEO. "This business really exploded when we decided to partner with PrimeHoldings and take advantage of its management expertise and contacts worldwide. With Prime's support and direction, we have done some incredible things very quickly," said Silva. "We are now evaluating our many opportunities and building financial projections to chart our progress for the next 3 quarters. We plan to generate revenues quickly and sustain our growth through focused sales and marketing as well as continued acquisitions," said Aliprandi. Effective with the acquisition, Briza Technologies, Inc. will be a subsidiary of PrimeHoldings.com, Inc. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995 Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activitiesor investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements. DATASOURCE: PrimeHoldings.com, Inc. CONTACT: Tom Aliprandi of PrimeHoldings.com, +1-801-755-6859, or Web site: http://www.primeholdings.com/

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