Visteon China Technical Center Introduces Its First Integrated Navigation System Tailored for the China Automotive Market
December 03 2008 - 10:30AM
PR Newswire (US)
SHANGHAI, China, Dec. 3, 2008 /PRNewswire/ -- Visteon Corporation
recently launched its first automotive integrated navigation system
completely designed at the Visteon China Technical Center and
tailored for Chinese consumers. Debuting on the Chang'An Ford Mazda
Automobile (CFMA) Mondeo -- Zhi Sheng Ghia Hi and Mondeo -- Zhi
Sheng Ghia D, both renowned for their unique human machine
interface (HMI) and advanced technologies, the navigation solution
features an integrated digital radio, DVD, advanced user-friendly
HMI and climate controls. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO )
Capitalizing on its automotive intellect, product development
capabilities, and vast localization expertise, Visteon was able to
provide CFMA with a high-end solution at an accelerated speed.
Product development time from award to launch was 11 months, much
faster than the industry's traditional 18 to 24 months development
cycle. "The integrated satellite navigation system provided by
Visteon for our latest Mondeo -- Zhi Sheng Ghia Hi and Mondeo --
Zhi Sheng Ghia D is a leading-edge product. Visteon's China
Technical Center team ensured that our first navigation system for
China had high feature content compared with the market's current
offering. We were also impressed by the speed at which they were
able to develop this unique solution tailored for Chinese
consumers," said Roger Liu, deputy program director, Chang'An Ford
Mazda Automobile. A development first for the Visteon China
Technical Center, the system is based on an existing radio and DVD
platform, to which is added an advanced navigation system. A
comprehensive benchmarking exercise was carried out at the start of
the product development phase to ensure the highest features
content currently available in any Chinese vehicle in the C/D car
segment. "We are happy to work with CFMA to help them deliver
products that appeal to Chinese consumers. The ingenuity of this
system is its flexibility: it allows automakers to easily adapt the
product to their specific needs and select the degree of advanced
features suitable to their customers,' said Dean Miles, product
segment leader, audio & infotainment, Visteon Asia Pacific.
"This system also uses a Secure Digital (SD) memory card to ensure
easy map upgrades as China's navigation map database continues to
develop." The navigation system alone offers advanced features
designed with discerning Chinese consumers in mind: -- Data entry
using Pinyin capability -- Chinese language for voice guidance and
choice of male/female voice -- Use of points of interest as well as
street names as navigators -- Split screen routing -- Network
communication enabling dialogue between system and instrument
cluster -- Remote audio feature controls, with steering wheel
support -- Incorporates a gyrocompass, offering accurate mapping
when GPS is not available -- Sophisticated routing options enabling
drivers to input multiple destinations and routes including
blocking certain areas in the city, and -- Digital audio, including
vehicle specific equalization (EQ), to enhance the listening
experience tuned to the sound characteristics of the vehicle. "This
system is a testimony to the talent, speed and efficiency of the
Visteon China Technical Center team as well as Visteon's ability to
provide integrated solutions with maximum flexibility for our
customers," said Steve Meszaros, Visteon vice president and
president, electronics product group. "We are committed to continue
building our local product development capability in China to
support automakers' strategies in this market and meet the specific
requirements of Chinese consumers." Visteon Corporation is a
leading global automotive supplier that designs, engineers and
manufactures innovative climate, interior, electronic and lighting
products for vehicle manufacturers, and also provides a range of
products and services to aftermarket customers. With corporate
offices in Van Buren Township, Mich. (U.S.); Shanghai, China; and
Kerpen, Germany; the company has facilities in 27 countries and
employs approximately 35,500 people.
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE:
Visteon Corporation CONTACT: Lisa Feng of Visteon Asia Pacific,
Inc, Communications Asia, +86 (21) 6192 9825, ; or Shona Liu of
Edelman, +86 (21) 6193 7526, Web site: http://www.visteon.com/
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