Visteon to Present New Industry Concept - an Integrated Vehicle Cockpit Electronics Unit -- at 2009 Shanghai Auto Show
April 20 2009 - 1:08PM
PR Newswire (US)
Single unit integrates audio, driver information and climate
control electronics with unique styling; allows flexibility for
automakers and personalization for consumers SHANGHAI, China, April
20, 2009 /PRNewswire/ -- Global automotive supplier Visteon
Corporation will present a new concept platform - a cleanly styled
center stack that integrates audio, climate controls, and driver
information electronics (ACDI) in one single unit - at the Shanghai
Auto Show April 20-28. The ACDI platform is a first-to-market
product that significantly benefits automakers by offering more
features and styling flexibility at a lesser cost than traditional
systems. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO ) "Our
market research led us to better understand the consumers'
requirements for the small car segment," said Steve Meszaros,
Visteon vice president and president, electronics product group.
"Our core expertise in cross-system integration in automotive
interiors, climate control and electronics systems allowed us to
create a highly functional, compact and innovative center stack. By
anticipating automakers' needs, we are staying one step ahead of
the competition." The innovative ACDI offers automakers a
differentiated solution and unique value proposition: --
Cost-effectiveness: ACDI can provide a significant cost reduction
while still delivering the same level or higher feature content. --
Flexibility: ACDI is a scalable and flexible platform approach that
can support varying levels of feature content while facilitating
fast and easy upgrades. -- Enhanced spaciousness: Combining three
control units in one, and optimizing the use of components such as
the display, buttons and knobs for multiple functions, creates more
space inside the car for increased design freedom. -- High
integration: The new concept eliminates networking and wiring
required for interfacing three independent control units and
reduces automakers' integration complexity and assembly cycle time,
as well as simplifying inventory management. -- Styling
differentiation opportunity: The unit appeals to a broader range of
consumers with an ergonomically positioned control panel that can
be tailored to automakers' unique style and design for marked
differentiated interiors. -- 'Green' Technology: Combining audio,
climate controls and driver information electronics in a single
unit reduces the number of parts used and the overall weight of the
unit, requiring less fuel use by the vehicle. Yanfeng Visteon, a
joint venture between Visteon and Shanghai Automotive Industry
Corporation (SAIC), tailored the styling of the panel to make it
more appealing to Chinese consumers. With the extra space generated
by the ACDI, YFV also designed a creative instrument panel that
reinvents the look and usage of the panel, showcasing the extent to
which automakers can differentiate their vehicles' interiors. Based
on unique market insights, the design incorporates an enhanced
user-friendly interface and optimizes the possibility for
personalization - two elements important to Chinese consumers. "The
ACDI provides automakers countless possibilities to redefine the
architecture of interiors," said Shizuki Kajiyama, design studio
director at Yanfeng Visteon Automotive Interiors. "This addresses
the consumer's growing desire for personalization." The development
of ACDI was a global collaboration initiative. Visteon teams in
North America and Asia Pacific worked on developing the
architectural integration concept, while Visteon's Technical
Service Center in India developed the software and Yanfeng Visteon
applied its interior design expertise to restyle the panel for
Chinese consumers' specific tastes. "We have received great
interest from our customers and we are confident that ACDI will be
well-received by the market," said Meszaros. This latest
advancement will be displayed at SAIC's booth (exhibition hall, E3)
during the 2009 Shanghai International Automobile Industry
Exhibition from April 20-28. Visteon Corporation is a leading
global automotive supplier that designs, engineers and manufactures
innovative climate, interior, electronic and lighting products for
vehicle manufacturers, and also provides a range of products and
services to aftermarket customers. With corporate offices in Van
Buren Township, Mich. (U.S.); Shanghai, China; and Basildon, UK;
the company has facilities in 27 countries and employs
approximately 33,500 people.
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE:
Visteon Corporation CONTACT: Annouk Ruffo Leduc, +86 (21)
86-21-6192 9824, , or Lisa Feng, +86 (21) 86-21-6192 9825, , both
of Visteon Asia Pacific, Inc Communications Asia Web Site:
http://www.visteon.com/
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